February 09, 2024

How Your Infrastructure Can Make or Break Your Fundraising Efforts

26 minutes

In this episode, Mary discusses the importance of fundraising operations and how it can make or break a fundraising program. She outlines six pillars of strong fundraising operations, including strong technology and systems management, enhancing the donor experience, supporting fundraising efforts, data-driven reports and analytics, building collegial partnerships, and standard operating procedures. Mary emphasizes the need for fundraising operations professionals to prioritize supporting fundraisers and highlights the importance of proactive gift entry and communication between different departments.

Chapters

07:32 Fundraising Operations Pillar 1: Strong Technology and Systems Management
09:13 Fundraising Operations Pillar 2: Enhancing the Donor Experience
10:09 Fundraising Operations Pillar 3: Supporting Fundraising Efforts
12:43 Fundraising Operations Pillar 4: Data-Driven Reports and Analytics
20:12 Fundraising Operations Pillar 5: Building Collegial Partnerships
22:54 Fundraising Operations Pillar 6: Standard Operating Procedures

Resources Mentioned In This Episode

→ The Fundraising Operations Success Formula—Free Masterclass
→ Ask Mary A Question on Speakpipe

Connect With Mary Petersen ([email protected])

→ Join The Fundraising Collective

→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group

→ Schedule Your Free Gameplan Call with Mary

Stop having “nice meetings” that go nowhere. If you want meetings that end with momentum (next step + timeline + clarity), start here:

🔥 Major Donor Meeting Mastery — my step-by-step system for better donor meetings.
📘 Mary's book — grab the framework and major gift ask scripts.
🎥 Momentum Webinar — learn the core strategy in one sitting.

💻 Connect with Mary Petersen