Howard Johns has spent more than two decades doing exactly one thing: putting clean energy in the hands of people. POP is the natural culmination of that work.

Following a degree in Energy and Environmental Technology, his journey began in the 90s as an activist and protestor - trying to stop a coal mine in South Wales and various roads across the UK. Realising you can’t solve the problem by saying no he set about building solutions; building his first solar PV system in 1999. His journey transformed in 2002 when he founded Southern Solar, growing it from a one-man operation into one of the UK’s leading solar development and installation businesses — 120 employees, eight offices, and thousands of projects delivered across homes, councils, commercial organisations and for investors. 

He helped build the industry too, serving as Chairman of the Solar Trade Association for five years, leading the campaign to protect the Feed-in Tariff and becoming the sector’s most prominent public voice at the time.

But Howard has always known that solar on rooftops is only the beginning. In 2007, he founded Ovesco CIC — a pioneering community-owned energy company that delivered the UK’s first community-funded solar power station and won an Ashden Award.

For the last decade Howard has focused on large scale renewables developing and managing over 900MW of solar and wind assets worth £1.5bn as CEO of Bluefield Services, and developing two new companies whilst there, an O&M business which grew to 650MWs under management and a development business. And alongside all of this he has been delivering solar projects in Africa, and authored Energy Revolution, written to inspire communities worldwide to take ownership of their energy.

Howard understands the technology, the finance, the policy and the human story behind the energy transition, and POP is his latest attempt to build a company that puts people at the centre of the energy transition.

About POP Energy:

People Owned Power empowers communities to install, generate, store and share their own renewable energy, street by street, neighbourhood by neighbourhood. Bills go down, energy security goes up, and power flows to where it belongs: in the hands of people. 

We are retrofitting the energy system from the bottom up: focusing on generating and storing energy where it’s used, in homes and businesses. We take a consultative approach to proposing a full renewables system for customers that meets their needs and goals, and suits their budget and property. This can be any combination of solar panels, batteries, heat pumps, insulation and electric vehicle chargers.

Each system we install reduces a household’s reliance on the grid whilst increasing local renewable energy generation, cutting emissions linked to fossil fuels. On average, households reduce their grid reliance by 80%, with others generating up to 120% of their energy needs, with the excess clean energy exported back to the grid. Some of our fully-electrified homes have reached ‘zero bills.’ Energy generated and used locally is 3 to 5 times more effective than centralised systems, therefore these systems deliver an outsized impact. Many households report that producing their own power has changed how they think about and use energy, reducing consumption even further.

Moreover, we support communities to take back the power over their resources. Keeping money flowing locally, instead of to fossil fuel companies. By reducing demand, and building local generation and storage, we can, collectively, meet a high proportion of our energy needs. To advance this mission, we are developing financial and digital tools to help households profit from the abundant renewable power on their roof through the flexibility aggregation markets. The first step on this journey is launching locally owned financing mechanisms where local people can invest in their community's en