How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

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How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc. episodes

  • S2 E5 "How's your ePresence?" with guest Michael Ehrler, owner of Ehrler Coaching and Consulting

    Michael Ehrler started his first business at 16. Michael has been developing people and businesses for over 40 years; 25 years in corporate America and over 15 plus years through his own coaching and consulting business. He is a National Award Winning Coach, Speaker, Published Author, University Adjunct Professor and Dale Carnegie Instructor. Michael’s clients have received National and Regional Growth and Business Awards. Michael combines his 40 years of business, speaking, teaching and coaching experience in a straightforward manner that focuses on his clients’ success. 

    Mark and Michael talked about what is going on in the world of social media:

    1. The NBA has recognized how social media is having a negative impact on the moral of their players.  #WSJ published an article about this and it can be found at this link.
    2. Social media needs to compliment your overall marketing efforts, not replace it.
    3. Did you know that insurance companies may raise your premiums based on your social media posts?
    4. Snapchat is launching a new in-app gaming platform!

    At 16:00 Michael and Mark discuss how business owners can manage social media more effectively to build an ROI.

    At 18:30, the question is answered: Can social media replace the face to face marketing efforts that are traditionally employed?

    At 23:05, Mark asks Michael, "What are the traits that successful business people have?"

    34 min
  • S2 E5 "How's your ePresence?" with guest Michael Ehrler, owner of Ehrler Coaching and Consulting
    Topics:
    1- The NBA has recognized how social media is having a negative impact on players.
    2 - Social media needs to compliment your overall marketing efforts.
    3 - Did you know that insurance companies may raise your premiums based on your posts?
    At 16:00 Michael and Mark discuss how business owners can manage social media.
    At 18:30 Can social media replace the face to face marketing efforts that are traditionally employed?
    At 23:05 "What are the traits that successful business people have?"
    34 min
  • S2 E4 "How's your ePresence?" with guest, Keith Millner of Coaching Catalyst

    Keith is co-founder of Coaching Catalyst, LLC a boutique consultancy and executive coaching firm. He has spent more than 17 years assisting corporate, civic, religious leaders, entrepreneurs and professional organizations to perform BETTER, SMARTER and FASTER. Mark and Keith talked about new social media trends:

    1. Should you have a paid plan on LinkedIn?  Listen to this podcast by Mark Williams called LinkedInformed, episode 237.  Williams does a great of describing the benefits of each of the paid plans.  
    2. We discussed if social media sites should limit information they deem as incorrect?  Reference a WSJ article titled "Pinterest Blocks Vaccination Searches in Move to Control the Conversation". 
    3. LinkedIn goes LIVE!  Are you ready?  Tune in for more on this in the future.  We will have more as it reaches each of our phones!

    At 17:40, we talk to Keith about how they use social media and what professionals need to know about it.  

    We also drill into whether business professionals should venture onto social media and the risks.

    Keith shared how playing sports as a younger person prepared him for the business world.  This is a robust conversation and is worth the price of admission (FREE-but who's counting)!

    34 min
  • S2 E3 "How's your ePresence?" with guest, Virginia Bowman, Synergetic Media

    Virginia Bowman, with Synergetic Media (previously SouthPrint), joins me for a smart discussion about social media and video.  

    Bowman is a well known video expert and spent many years as a Professor of Visual Arts with Savannah College of Art and Design, and Technical Director for Sony Imageworks, Santa Barbara Studios and SquareLA.  Her expertise in video, the elements of video (light, graphics, etc.), and how they effectively market your organization is simply astounding.  Listen to this episode to hear about these crucial tips for marketing in the 21st century.

    We also talked about NEW social media topics:

    1. Instagram will let you post to multiple accounts at one time.
    2. How authentic and personal material is crucial to success in 2019.
    35 min
  • S2 E2 "How's your ePresence?" with guest, Tom Ross, CEO Design Cuts

    This week, Mr. Tom Ross, CEO of DesignCuts, joins us for a chat. This info is FANTASTIC.  This is a must listen.  By dropping this episode in January we set you up to plan your social media marketing plan for the year!

    As Founder and CEO at DesignCuts.com, Ross runs an incredible community of 400,000 creatives. They strive to make the greatest design tools and resources affordable for the average designer. They also educate, inspire and mentor with their popular podcast The Honest Designers Show and the Design Cuts Community Forum. Ross loves mentoring fellow entrepreneurs, helping to guide their business strategy, social media marketing and branding. He speaks about entrepreneurship as part of his weekly podcast and video show The Honest Entrepreneur Show.

    Be sure to reach out to Tom on his Instagram account.

    47 min
  • S2 E1 "How's your ePresence?" with guest Deborah Schwartz Griffin, the Creative Connector

    Join Mark as he talks with Deborah Schwartz Griffin of the Creative Connector and BCN (Business Community Network).  Schwartz Griffin is a business leader in Atlanta that understands the value of relationships in business.  Her tagline is "Connecting people to people and ideas to results."

     

    In this episode we discuss:

    Tereza Litsa's post on ClickZ, named "Six key social media marketing trends for 2019", and how her thoughts translate for business people for 2019 social media plans:

    1. In 2019, engagement is more important than ever
      1. Engagement bait is not going to be affective
      2. Create interesting, appealing and engaging content
      3. How to harness events to provide interesting content
      4. How to be a subject matter expert
    2. Social Media for sales enablement
      1. 55% of respondents who discovered a product through social media proceeded to a purchase later
    3. AI and customer service
      1. 2019 will see an improved experience
    4. Stories are going to be even more important in 2019
      1. 440m people are consuming stories
    5. Making stories more engaging 
      1. Make them fun and engaging
      2. Spontaneous
      3. Authentic
    6. The end of fake followers
      1. Instagram will be removing inauthentic likes, follows and comments

    Deborah shared how to do strategic business better through relationships.  She knows how to take a lead to a "warm referral".

    33 min
  • S2 E1 "How's your ePresence?" with guest Deborah Schwartz Griffin, the Creative Connector
    Join Mark as he talks with Deborah Schwartz Griffin of the Creative Connector and BCN (Business Community Network).  Schwartz Griffin is a business leader in Atlanta that understands the value of relationships in business.
    In this episode we discuss:
    Tereza Litsa's post on ClickZ, named "Six key social media marketing trends for 2019", and how her thoughts translate for business people for their 2019 social media plans.
    33 min

About How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

From the publisher's feed

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence.  (www.ePresence.me)