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H&R Block gets personal
Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.
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