<p>Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.</p>

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

H&R Block gets personal

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Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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H&R Block gets personal

H&R Block gets personal

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