HR Tech GTM

Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder.

• The power of community building
• Leveraging Linkedin with lower cost social platforms
• Building audience with twitter and podcasting
• Using partnerships and novel ways to promote events
• How to do partner marketing when you have a small customer base
• How billboards and out-of-home can help in HR
• Moving from ideal customer profile to target use case
• Thinking through the very early stages of product messaging
• And more!

Where Acadian Ventures invests

• The 4 investment themes they follow
• Ideal profile of a company to follow them
• Quick thoughts on chatbots and automation
• Thoughts from raising from a strategic investor from a former corporate venture person
• Thoughts FOR corporate venture firms

Looking to raise? And a good fit? - reach out to Jason dot Corsello at Acadian Ventures !

-Bundling the hiring stack

-Reaching skilled laborers

-What to think about when re-branding

-Just generally Olga being great!

Creating an ideal customer profile with Sid Upadhyay from WizeHire

How deep verticalization leads to great NPS and high gross margins

Successful go-to-market levers

North star metrics

Surviving the pandemic shut down and a great book recommendation

Hamilton Helmers' 7 Powers (see https://7powers.com/); he calls the moat discussed "process power". Here's a summary: https://blas.com/7-powers/ 

Hiring go-to-market talent in the US, for global companies.

Flipping the script on the offshoring of US jobs, Alariss helps global companies find the right go-to-market talent to enter the US market effectively.

Alariss connects early and late stage companies with the best go-to-market talent through their marketplace.

Joyce covers her own go-to-market background that led to this opportunity.

Getting traction with the initial set of companies.

What type of talent does well in this marketplace.

Addressing cultural differences, at scale, between talent and employers.

What comes next.

Discuss how CareerKarma's product and go-to-market emerged as part of the lived experience of Ruben Harris.

• How Ruben used his music promotion skills to build awareness and a community for career karma
• The value of community -- and audio -- in rapid reskilling
• How CareerKarma is going to use their latest round of funding to invest in CareerKarma's growth and helping more people get reskilled

Discuss bringing SenseHQ, a recruitment automation platform, to market. We cover:

• Why SenseHQ focused on creating delightful experiences for job applicants
• The robust thought process that led Anil to SenseHQ
• The value of a delightful experience in creating brand value for staffing agencies
• Compare and contrast the value propositions that resonate with staffing vs companies
• Thoughts on AI and chatbots
• How the expectations of employer responsiveness to applications is changing and how SenseHQ helps

Plus, much, much more.

We cover:

• Whether DAO contributors will have holidays
• On boarding challenges in DAOs and how layer3 helps solve this issue
• How to build decentralized, task verification on scale
• The origin story of layer3
• How bounty boards address information asymmetry
• Where DAOs will thrive compared to companies and non-profits
• Whether anyone changed their babies name to RGT
• The instant gratification of everything And a heck of a lot more!