In a "red ocean" flooded with digital marketing agencies, how does a new player stand out and deliver results that go beyond just creative ideas? For Kredence Creative Solutions (KCS), the answer lies in a results-driven, full-funnel strategy that has seen them grow from a small startup to a seven-figure agency purely on the back of client referrals.

Co-Founder and CEO Tan Suet Keem joins us to share the journey of launching in 2020 and scaling the business from serving SMEs to landing big brands. She discusses their evolution towards "humanising digital" through online-to-offline solutions and their ambitious vision to build a marketing holding group.

We discuss:

• Their strategy for thriving in a "red ocean" agency market.

• The evolution from performance marketing to an integrated O2O approach.

• How they grew to a 7-figure agency purely on client referrals.

• Their plan to scale beyond services with e-commerce and ebooks.

• The long-term vision to become a holding group and pursue an IPO.

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