Hustle for Joy: sustainable business strategies for the ambitious mompreneur

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It’s important to not just be seen as inspirational, but also as someone who can guide and teach others in the online business space. In this episode, I share my experience as a Beachbody Coach and how I received compliments for being inspiring but struggled to convert those into actual clients.

It is important to differentiate oneself and show potential clients that they can achieve similar results with your guidance. Confidently talk about your expertise and results.  I want you to explain your services to a stranger or someone who is not in your industry if you are struggling to articulate what you do best.  Not sure where to start?  Reach out to your past and current clients – ask them why they chose to work with you, what made them trust you and this will help you form a deeper understanding that you can use in your messaging.

My challenge for you this week:  give yourself 30 minutes to free write what you think your superpowers are and then create a piece of content within the next 10 days of listening to this episode.  Tag me in it on Instagram, I want to see it!  I will also pop in your DM’s and give you a little bit of feedback.

Time freedom is a common reason why people start their own business.  We all desire some type of “freedom.”  Understanding your own priorities in business and making aligned decisions is what helps you get that freedom you desire.

I ask myself these questions twice a year:

The answers to these questions will help give yourself a roadmap on your goals and prioritize what needs to be done to get to the freedom you want.

If you’ve been in my world for awhile, you know that I am all about time management and creating strategies to achieve your goals.  If you’re listening to this episode and thinking “I have no clue where to start” please send me a DM on Instagram @gianatralongo

If you’re loving this podcast, make sure you send it to a friend and leave a review!

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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Taylor and Giana talk about the parallels of birth, motherhood and entrepreneurship. 

Talking about the messy middle of it all, to releasing the "shoulds" and the best part - how to get really in tune with your intuition to make decisions easier and more aligned with your life. 

Stay all the way until the end as they get into HOT TAKES about the maternal health care system and the online business space. 

Follow Taylor on Instagram: @taylornosakhere

Website- https://withyouwellnesskc.com/links

Free mini audio series to make birth less scary and overwhelming- https://view.flodesk.com/pages/6400cd78d72bad5482cad776

Taylor's Podcast "Driver's Seat Moms"- https://spotifyanchor-web.app.link/e/ikgoCPwfoAb 

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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Setting boundaries on social media is crucial, especially if you are an entrepreneur.  This episode I talk about boundaries with potential and current clients to help you avoid burnout and create healthy client relationships.

Let’s start with potential clients, I highly suggest providing some free advice but then direct them to your resources.  This could be having them opt-in to your freebie or join your email list, etc.  I share my own personal experience in this episode on why giving too much free advice often will land you in the “friend zone.”

Setting boundaries with your current clients is equally as important.  Communicating how you conduct business and the proper way to communicate during your time working together is key.  I always encourage everyone to have business conversations on a specific platform, such as Voxer.  Setting the expectation ahead of time will avoid confusion in the long run and set you and your client up for success.

Last, you have to set boundaries with yourself when it comes to social media.  I suggest following accounts that bring you joy (doesn’t always have to be business related) and mute the ones that trigger you in a negative way.  I am a huge advocate for taking breaks from social media when you feel the need to, set specific days off and using apps, like Opal, to manage your screen time effectively.  The ultimate goal here is to stop the mindless scrolling and breaking those negative habits!

To sign-up for a free, 30 day trial with Opal, click here!

Grab the Impactful Instagram Essentials Bundle (which includes my engagement learning session) - click here!

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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In this episode, I discuss the importance of integrity and patience in building an online business. I share my own experiences and observations about the online space, highlighting the need for transparency and ethical decision-making. I emphasize that success in business is not always as glamorous or quick as it may seem, and that there is often more to the story than what is presented. I encourage you to focus on your own journey, stay committed to your values, and build a solid foundation for long-term success. 

Reflecting on my own business, I have a lot of pride in the loyal community I have built. The online space can be challenging, but despite the difficulties, I urge you to continue showing up for your people, stay passionate about your work, and make ethical decisions. Building a successful business is a slow burn, and building the foundation is crucial for sustainable growth. 

Finding a supportive community that shares your values and mindset about business is so important. I believe that having like-minded people around can make a significant difference in navigating the online space. 

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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Right now is the time to make plans for what your 4th quarter will look like and September is the time to lay the groundwork in your content for what you will be offering in your online business in Q4. 

You HAVE to prep your audience right for what you have coming - while they are paying attention 

What type of content I would be creating right now: 

Also focus on offering freebies and low-ticket offers to get people further into your world. 

Being proactive in this way is what will help you reach your end of year sales goals and how to take time off during the holidays too. Personally, I take 2 weeks off at the end of the year from calls and selling and it is the perfect reset going into a new year. But this can only happen if you're proactive in your business right now. 

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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 This is the very first time I’ve shared something like this 🤭

On this week’s episode  - I am breaking down my latest launch. 

How it went, what I prepped - what I loved about it, what didn’t work and what I’ll change for the next one. 

Launching is a tricky thing that so many people hate (I know I did!) and most businesses in the online space only break down their launches when they are wildly successful - so it can make it seem like you’re doing something wrong. 

If you have a love/hate (or just straight hate) relationship with launching - listen in to this episode (or even if you’re just nosy and want to see how mine went).

I am breaking down: 

How I’ve done launches before & how I felt during them 

*stressed / hail mary / if this launch doesn’t work I am going to quit 

*focused more on the product than on selling it 

*didn’t always have the build up or authority 

How I prepped: 

Content 

Emails 

Goals set - i don’t do well with “just a number” & it feels a little icky to say a number of people. 

I go more with the approach of: the right people will join and choosing a “reward” for myself if the financial goal is reached (from Martha) 

Also - mid-launch goals which made it really fun for me. It was like christmas - getting a secret for a gift I loved 

What I did during the launch: 

Posting - daily. Almost all of them hit & I will repurpose most of them. Will trash the ones that I know didn’t land 

Lives - 2x // would have liked to go live more but moving didn’t allow it. I prefer more “chill” lives - as if we were hanging out and I was telling you about this on my back porch. Not super salesy or presentery 

Stories - I dont actively plan these out 

Mindset // NOT clearing my calendar 

How the launch turned out & why it was my favorite one yet 

I very much used to hate live launching but the truth is - live launching gives you SUCH good brand recognition. And it is a vibe to be launching which means it’s likely people will be attracted to you - even if they aren’t ready for your program yet. 

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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It’s Harry Potter’s birthday and if you’re new to my world - maybe you’re thinking why the heck am I talking about this?

If you aren’t new to my world - then you know Harry Potter is my all time guilty pleasure and in honor of today being his birthday, I wanted to share a little bit with you about why I love Harry Potter.

You might be surprised and if you love Harry Potter too - you’ll love the trip down memory lane

We are talking about being in the fandom since day one, midnight movies, dressing up in an Oliver Wood quidditch jersey 

How I brought my love of Harry Potter into my adult life & why I will forever love this book. 

I talk about the themes of the book that touch me to my core & I try to convince you to read the books too if you never have! 

Thanks for listening in & getting to know me and what I love a little bit better! 

Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

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& grab my free webinar (as mentioned in the episode): Build Your Business without the Mom Guilt 

Remember to subscribe, rate & review the podcast so more amazing women like you can listen in! 

This is on a planned week day that my kids normally wouldn’t be home but are (ei: they have doctors apts, it’s a school holiday closing, etc)

I like to break the day into 7 parts 

Breakfast 

Morning activity 

Lunchtime 

Nap 

Afternoon activity 

Dinner time 

Bedtime 

When I am planning out my week and there is a day like this - I do my best to not plan any work items - but theme my day around house items. That isn’t always possible but whatever I do plan, my goal is to only do it during nap time. 

This is super similar to how I scheduled my days when I was first building my business and the kids were home full time. 

Some days would be themed home days, others were work days and some were guilt free personal days. 

 Follow Giana on Instagram: https://www.instagram.com/gianatralongo/

Subscribe to the newsletter: https://giana-tralongo.mykajabi.com/newsletter-podcast

Remember to subscribe, rate & review the podcast so more amazing women like you can listen in! 

Online businesses aren't going anywhere - we all love a virtual, I can stay in my sweatpants moment.

In recent years, we’ve seen more and more people that are experts at what they do in real life want to move it to the virtual space. 

They think it will be easy because it’s all online or that it just means posting on IG and the people will come. 

The truth is, just because you are good at something "in the real world" doesn’t mean that it will translate to the online space because you basically need a degree (or a really good coach) to figure this thing out (take it from someone that has been in the online space since 2015). 

These are some of the foundational pieces I believe every business owner needs: 

There are so many wonderful, beautiful things about an online business but you have to want it really bad - because the money and the time freedom doesn’t come right away. It takes A LOT of work first. But it is so worth it.