Matt, Cheryl, and Dave dig into the HYROX Cruise rollout, bunq banking partnership, Surf dating app, and gambling sponsorships, questioning who these partnerships are actually for and whether they add value for athletes or simply create noise. The conversation expands into sponsorship fatigue, teaser culture, and the growing tension between growth and trust. The episode...

Cole Lindberg has lived a life that sounds improbable. Amusement park folk hero, This American Life subject, air guitar champion, game show contestant, musician, podcaster, and relentless starter of creative projects. In this conversation, Cole and Matt trace how curiosity, saying yes, and embracing weirdness led to opportunities that rarely arrived on schedule, but arrived...

John Wooley returns to the show to unpack why fitness racing has taken off and why CrossFit never fully leaned into a format that was right in front of it. We talk about how HYROX filled a gap for everyday athletes who wanted measurable competition without complex gymnastics, why certain body types thrive in fitness...

Topics• Holiday catch-up and studio build updates• Home gym decisions and gear tradeoffs• World Fitness Project workout breakdown• Judging online, cheating, and rules enforcement• Hybrid racing formats and fitness definitions• HYROX points-based Elite 15 system debate• Wins vs depth of field vs Majors weighting• Athlete burnout and race minimums• Fitness boom and content saturation Summary...

I talked with Lauren Weeks about a viral clip that questioned a judging call and what actually happened on the floor. We broke down lunge standards, what judges are looking for, how yellow cards are communicated, and why some calls look different on video than they feel in the moment. We also got into judging...

Topics • HYROX points system replacing time qualification• They sure are nice in Sweden• Race minimums, Majors, and access• Elite 15 media obligations and fines• Clarified penalties and appeals• DEKA Worlds corrections• Vancouver turnout and Worlds planning SummaryThis episode focuses on the implications of HYROX moving to a points-based qualification system, including how many races...

Topics • Anaheim weekend fatigue and the familiar Day 3 emotional swing• HYROX recovery zones and why unmanned spaces are a problem• Judging consistency, warnings vs. penalties, and the “foot on the line” issue• Wall balls: presentation vs. practicality, no-reps, and the box decision• Shoes off for wall balls and grip issues with newer balls•...

TOPICS• Why Brian started TRYKA and what the hybrid space was missing• Dublin TRYKA race weekends and the Portugal finale• TRYKA 500, family divisions, and company participation• Free affiliates, supporting gym owners, and simple scoring• RAMs instead of wall balls and rotating workout plans• AI judging, split standards for pros vs open athletes• UK expansion...

Topics• When podiums should and should not change after the fact• Athlete responsibility to protest versus the sport’s responsibility to enforce standards• Perception of favoritism toward “beloved elites” and how unconscious bias shows up in judging• Janelle’s frustration with having to self-police reps by scrubbing race footage after the fact• Brooklyn’s sled tank clip, what...

LT Games has confirmed its return for April 25, 2026. This episode covers the updates to the format, the new digital rulebook, heat structure, judging standards, athlete staging, and how registration will be handled for Lifetime members versus the general public. We also discuss what the organizers want to prove before expanding divisions or adding...