As landlords, we hear this all the time—everyone else pays higher commissions, gives bigger TI allowances, or fixes rent without increases. But here’s the truth: just because everyone else is doing it doesn’t mean you should.

In this episode, I dive into why it’s critical to understand your project’s unique benefits and not get caught up in the noise of what others are offering. I also discuss when it does make sense to match the market and why creating a peer group can help you separate fact from fiction.

Key highlights:

If you’ve ever struggled with the “everyone else” issue, this one’s for you. Tune in now.

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