
Sign up to save your podcasts
Or


JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo's US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and Olivia Rodrigo.
Guest: JP Evangelista
Host: Mike Shields
Producer: Kenya Hayes
By Mike Shields4.8
4343 ratings
JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo's US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and Olivia Rodrigo.
Guest: JP Evangelista
Host: Mike Shields
Producer: Kenya Hayes

1,026 Listeners

9,526 Listeners

3,153 Listeners

553 Listeners

351 Listeners

45 Listeners

5,553 Listeners

494 Listeners

5,509 Listeners

15,892 Listeners

365 Listeners

2,230 Listeners

1,117 Listeners

21 Listeners

57 Listeners