The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology (MarTech) is rapidly dissolving, creating a unified, data-driven landscape that's fundamentally reshaping how advertisers, agencies, and publishers operate.

Thank you to the IAB New Zealand Emerging Technology Council for developing this resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out event included spicy panels 🌶️ hot takes, industry experts and mic drop moments 🎤 

Thank you to the IAB New Zealand Data, Privacy & Measurement Council for creating this event, and to its Measurement Working Group for developing this post-event resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

The 2025 IAB New Zealand Retail Media Storefronts event brought together some of the sharpest minds in retail media to discuss the accelerating shift in how brands, retailers, and media platforms converge in the commerce ecosystem. Held against the backdrop of global momentum and a strong local appetite for innovation, the event painted a compelling picture of where retail media in Aotearoa is headed. Listen to this Google NotebookLM podcast for a recap of the event and speaker highlights. Please note: This is an automatically generated AI podcast based on event-related content and not the direct perspectives of the presenters or IAB New Zealand. 

IAB New Zealand bought IAB Australia's flagship marketing measurement conference brand to New Zealand in September 2024. Listen to this Google NotebookLM podcast for a recap of the event and speaker highlights.

The IAB New Zealand 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business growth. Here's a wrap up of the key learnings, bought to you by a Google NotebookLM podcast. Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.  

As the digital advertising landscape evolves, first-party data is taking center stage. In this episode, we break down the key takeaways from IAB New Zealand’s First-Party Future event, featuring global industry leaders like Lauren Wetzel (CEO, InfoSum) and James Luty (Amazon Ads). From AI-driven personalisation to data clean rooms and the future of addressability, we explore the trends shaping a privacy-first, data-driven future. Tune in for insights on how brands can build trust, enhance measurement, and unlock new opportunities in the post-cookie era.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.