On this episode of the Six Five - Game Time Tech, hosts Melody Brue and Robert Kramer are joined by IBM’s VP of Sports and Entertainment Partnerships, Noah Syken, to discuss IBM’s role in the tech on display at the 2024 US Open Tennis Championships. This year debuts the power of generative AI to add spoken commentary to match highlights, produce match previews, and write hundreds of match summaries called “Match Reports.”

Their discussion covers:

• IBM’s 30+ years of innovation in their partnership with the USTA to revolutionize the digital experience of the 2024 US Open Tennis Championships

• IBM’s collaboration expanding the tournament's online presence, engaging millions of fans worldwide via USOpen.org and the US Open app

• Expert insights on how tech and generative AI enhance the tournament experience