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IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.
Guest: Bob Lord
Host: Mike Shields
Producer: Kenya Hayes
View all episodes
By Mike Shields
4.8
4343 ratings
Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.
Guest: Bob Lord
Host: Mike Shields
Producer: Kenya Hayes
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