Remember the Ice Bucket Challenge? It turns out a women’s college basketball team planted the seeds for the viral internet trend that took over the Internet in 2014. The Athletic’s Steve Buckley joins us to talk about how it all happened and how three men with Lou Gehrig’s Disease inspired millions of people to transform a silly internet trend into millions of dollars for ALS research and awareness.

You can find Steve Buckley’s oral history of the Ice Bucket Challenge on the Athletic here: https://theathletic.com/1050538/2019/07/10/tell-every-person-you-know-five-years-later-the-oral-history-of-how-the-ice-bucket-challenge-spread/?source=theleadpodcast

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