Having experienced the devastating consequences of online criminal activity, founder and CEO, Andrew Bud, vowed to find a safe and secure way for organizations to verify the genuine presence of an individual. To enable this to happen it was necessary to ensure that the person setting up an online account was an actual person, and then authenticate that person whenever they return to use a digital service or verify their identity at secure locations.

The Big Idea was to use facial biometrics and controlled illumination to assure the genuine presence of a human being. Why facial biometrics? Because most government-issued identity documents contain a picture of a face and an identity can be verified against a trusted source. Why controlled illumination? Because it’s completely effortless for the user – with no instructions to follow or complex actions required. Just a brief, simple selfie capture that takes just seconds to complete. This gives the most secure assurance that an individual is not an imposter, a photo, a mask, a deepfake video, or a multitude of other sophisticated cyber attack tactics being used by criminal gangs worldwide. iProov does facial verification, not facial recognition. The difference is, with verification tech like iProov's, the user consents, and derives a benefit from it.

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