BSE Global, the parent company of the NBA's Brooklyn Nets, the WNBA's New York Liberty, as well as their home arena, Barclays Center, has built a business model across sports, entertainment, hospitality and media. The company believes that its array of multiple businesses enables it to enjoy operational leverage and extract cross-functional synergies.
Sam Zussman, CEO of BSE Global, explains how Brooklyn's unique culture and history make it the ideal home base for the "experiential" powerhouse. Sam speaks with Tim Stenovec, Emily Graffeo and Randall Williams on Bloomberg Businessweek Daily.

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