Creatio is a global software company specializing in low-code and no-code process automation for customer relationship management (CRM) and enterprise workflows with artificial intelligence tools increasingly playing a part. Millions of workflows are launched on the platform daily by thousands of clients across 100 countries, with a funding round completed in June 2024 having raised to company's value to $1.2 billion.

Katherine Kostereva, Creatio's founder and CEO, discusses the impact of AI on the tech labor landscape and why she believes the emerging technology won't negatively impact coders. Katherine speaks with Tim Stenovec and Carol Massar on Bloomberg Businessweek Daily.

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