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What happens when passionate storytellers reimagine a beloved local publication? The answer unfolds in this fascinating conversation with Matthew Rabe and Heather Hamilton-Post, the innovative Publisher and Editor-In-Chief behind ID Guide magazine.

The duo reveals how they transformed the former Idaho Magazine into something far more ambitious – a monthly celebration of Idaho's unique character, combining three separate publications into one cohesive, content-rich experience. With each issue spanning 80-100 pages, the magazine has quickly become a recognizable fixture throughout the Treasure Valley and beyond, available for FREE at a variety of locations including the Boise Airport, Albertsons stores, and local businesses.

Heather, whose storytelling passion traces back to recording animal sounds on her great-grandparents' ostrich farm at age five, brings an authentic voice to the publication. "I get to talk to people who are really passionate about the thing that they're doing," she explains, highlighting the joy of discovering and sharing the stories that might otherwise go untold. From roller derby athletes to international brands headquartered in Idaho, the magazine uncovers the surprising depth and diversity of the local community.

The conversation explores Idaho Guide's thoughtful approach to content creation, from their meticulously designed covers (beginning with a recreation of the Idaho state flag – the only one designed by a woman) to their robust digital strategy that complements rather than replaces their print publication. "Print is not dead," Matthew emphasizes. "It's very much like a vinyl record or like a potato" – authentic, tangible, and deeply connected to Idaho's identity.

Whether you're a longtime Idaho resident or simply curious about the enduring power of local media in a digital age, this discussion offers valuable insights into how thoughtful storytelling can strengthen community bonds and celebrate what makes a place special. Visit idguide.com to explore their stories or pick up a free copy next time you're at the Boise Airport.

Website: IDGUIDE.com

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