November 14, 2023

Ideal Customer Journey for Subscriptions | The Subscription Journey Unveiled

24 minutes

Join Matt on a journey through the entire subscription journey starting at day one: the moment you acquire a customer. One of the best ways to deliver more value is to consider the subscription experience from the customer's point of view and to curate the journey to best suit their needs. Matt draws on Eli Weiss' newsletter as the inspiration for this episode because as the director of customer experience and retention at Jones Road Beauty, he understands the customer journey like no one else. Matt shares tried and true tactics to get potential customers to sign up for your subscription and he emphasizes the importance of optimizing that experience. Tune in to learn more powerful tips for making the most of your subscription business!

Acquisition or retention? 1:00
Building ads and showing the benefits 2:50
Overcoming objections on subscriptions 10:40
Why did they subscribe? 11:10
Developing engagement 14:20
How else are you marketing to them? 17:25
Cancellations 19:40

“We’re going to transform your skin overnight with this cream, but it actually takes like six weeks to see noticeable differences, you should be clear about that as part of the onboarding experience. This is typically how long it takes somebody to see changes. Here's some before and after pictures of some of our other customers. But the idea is you want to be upfront and communicating to people, especially around the common reasons why people are canceling in the first place.” 22:20

Visit Salvit Advisors at https://salvit.com

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