Ideal Practice

OK guys, let’s talk about something that freaks you out. 😱.

No, it's not money.  Today, we're turning to that OTHER thing that freaks us all out … being on camera.

Eeeeek!! 😰

But seriously, as uncomfortable as this might seem, putting yourself out there is an essential part of growing your Ideal Practice. Otherwise, how will your people find you if you're not visible to them?

Showing up on camera lets your clients establish a connection with you before they’ve even met you.

And one of the best ways to be visible and build a real connection, is via video.  In fact, in today’s digital world of Zoom calls, Instagram reels, and YouTube, showing up on video is a non-negotiable.

I have a treat for you today, because I have a special guest who’s going to help us all with this. Faith Dey is a Video Producer and Coach, who helps businesses of all sizes to be confident, professional and visible online.

You'll learn all kinds of cool things today because Faith spilled ALL the beans on exactly how to create your own video content. (We're talking lighting, camera angles, tech set up, and much more.)

You'll also hear:

• The 6 different styles of video – and how to choose the style that works for you.
• How to share your message on video, without being on the video 🤔.
• A simple hack for feeling comfortable in front of the camera.
• The easiest way to create a minimum viable video that connects with your ideal clients.

It’s a big world out there, friends, and there are a lot of people who need your help.  Video can help them find you faster.

So, I challenge you to give this episode a listen and then … Just. Do. It.

Show up.
Take imperfect action.
Film a video.

And put your real self out there, because your people are waiting for you.

And you will look just perfect for them. 😉

~Wendy
  xoxo

P.S. “Okay Wendy - You got me. That was interesting….! “
If that’s what you find yourself saying as you listen, would you please share a little love with a 5-star review and a few words over on Apple Podcasts or Spotify?

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TODAY’S GUEST:  FAITH DEY

Faith Dey is a Video Producer, Coach and Founder of Live Well Video. Live Well Video is a full service partner for digital marketing campaigns, business branding and online education, helping organizations of all sizes to stay visible with video. Faith also helps leaders and business owners through virtual private and group coaching and is creator of The Video Pro Playbook, to help owners stay top of mind by self-producing pro-quality videos.

Her Website
Her Instagram page
Her LinkedIn page

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

People don’t buy what you do, they buy why you do it.
- Simon Sinek

Simon Sinek is known for having one of the most watched TED Talks in the history of that platform. Have you seen it? If so - then you’ve probably heard this quote before.

He’s right.

And today on the podcast, I want to take a closer look at what that even means.

Your why is the belief that you hold about your work, your business and how it shows up in the world.  It’s what drives you on a deep, personal level, and probably always has 🤔.

In fact, being crystal clear about the purpose of your practice, your true reason for creating a business to start with, is one of the most important factors in long term success.

And yet - very few businesses can clearly articulate why they do what they do.

I bet you can tell me exactly what you do - but can you tell me why you do it?  Can you put that into words?

(Thinking it’s about having more money or freedom? That’s not what I’m talking about here...)

Today on the podcast, I’ll share some of my own journey around this concept, because it IS a journey. Sometimes it takes a while to get really clear, to figure this out, to really tap into your core purpose. But once you have that, when you know it in your bones, everything else gets easier.

In this episode, you’ll also hear:

• The incredible ripple effect I created once I understood my purpose and followed my own path (and how you can do the same).
• The one thing that most businesses do backwards.
• A simple way to eliminate your competition.

I want you to think about this … What is the real reason that you have followed this crazy, difficult path to start your own private practice?  And why have you stuck with it, through all the ups and downs?

Today, I’m going to help you uncover that.

Because I know that you are meant to do great things in this world.  And when you’re connected to that deep sense of purpose, my friend, it will lift you up and carry you all the way forward on your journey.

So, give this one a listen.  It might just change your life …

~Wendy
  xoxo

P.S. “Okay Wendy - THAT was interesting….! “
If that’s what you find yourself saying as you listen, would you please share a little love with a 5-star review and a few words over on Apple Podcasts or Spotify?

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THIS WEEK’S JOURNAL PROMPT:

After you listen to the episode, sit with this concept for a moment, then complete the following. See what comes up. :)

Starting, managing, and growing my own business may challenge me in ways I could never have imagined. But I know it's worth it because it is only through my practice that I am able to …

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MENTIONED:

Simon Sinek’s TED Talk

Simon Sinek’s Book - Start with Why

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

Hey there, everyone!

So, for the past few weeks, I have been talking a lot about packages.

Way back in episode #95, we talked about why adding packages can help to grow your practice.  In #112, I showed you how to craft a service-based package for your repeat clients. In #113, I gave you a full blown training on how to design a signature package to really level up your practice.

Today, I want to cover a final piece of the puzzle for you …Pricing. 

It can be tricky, can't it? 🤷‍♀️

Today, I want to help you with that.  So let’s talk about 5 of the most common mistakes that I see therapists make when pricing their packages.

I also have a great story for you about one therapist who was able to create an entirely predictable income stream from a completely unpredictable population of clients.

(Spoiler alert … it involves a package!).

Your practice is unique though. What works in one practice won't necessarily work in another. It's critical that you design and price your packages in a way that works for YOU.

We’re diving right into that in this episode, where you’ll hear:

• Why we need to resist the temptation to charge by the hour (and what to do instead).
• Why you shouldn’t always offer a payment plan.
• How to limit your financial risk AND make it more attractive for your clients to work with you.
• Why you might need to pay attention to the energy you have around money BEFORE you price your packages.
• The therapeutic benefit that your clients receive when they pay upfront.
• How to avoid competing with yourself! 😬

I’ve taught you that adding packages to your practice really can boost your income and better serve your clients.

But pricing them correctly is the key to making that work.

Give this episode a listen, and don’t forget to grab the free resources that I have for you below.  And if you need more one-on-one help with this, I'd love to work with you via one of my Quick Start Consults. Click here for more on that.

Here's to getting paid what you're worth! 🥂

~Wendy
  xoxo

P.S. If you’re enjoying the podcast as much as I hope you are, could you help me spread the word? Who are two friends or colleagues you know who could really use a boost of encouragement each week? Who else needs this kind of teaching? Please share this episode with them - and thank you!

_______________
MENTIONED:

FREE Service Package Template

FREE Signature Package Planner Worksheet

Want to hear the full series on Packages? Here you go! 👇

• Episode 95. Adding Packages to Your Client Offers Can Help Your Practice. Here's Why. 
• Episode 112. Packaging for Profit: How to Boost Your Revenue and Strengthen Cash Flow with Packages.  

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

I am very, very excited about today’s episode, my friends.  This topic is near and dear to my heart, and it’s something that I think we all need desperately.

Today we’re talking about the importance of having a sacred practice in your life … finding a way to reconnect with your own soul, your own heart, and making time each day to honor that. 🥰

Today, you get to meet the lovely Tania Ho, owner of Museflower Retreat & Spa in Thailand. Tania is really passionate about teaching people how to meditate in a fun, easy and practical way, and to trust their intuition. She wants you to create a daily habit of feeding your soul.

But YOU get to decide what that looks like for you.

To make this easy, Tania shared some fun and unique ways to incorporate a meditative practice into your own life. (One of them involves chocolate, lol!).

Why should you care?

Because as practice owners, we pour so much energy into our work that we can easily become disconnected from what called us to become healers in the first place.

I want you to last.

And one way to do that is to create space for some kind of sacred practice in your life. That said, as you’ll hear from Tania, this doesn’t have to be complicated, or time consuming.

In this episode you’ll hear:

• How integrating sacred practice into your (BUSY!) life will make you a better clinician.
• What most people get wrong about meditation from the start.
• How to cope with all the feelings you deal with in a single day (let’s be honest … it’s a lot).
• How to intentionally switch into work mode (and how to leave work behind at the end of the day).
• Why intuition suffers when you don’t take time to come back to center.
• Why all the sleep in the world cannot fix weariness…and what can.

And more.

Honestly, there are so many different ways you could easily incorporate sacred practices into your daily life right now. 

So, do me a favor … lose the expectation, lose the overwhelm, and just show up for yourself. Tune in to hear what Tania had to share. See what happens.

Because YOU are the greatest asset in your practice - and you deserve to be taken care of.

Give it a try!

~Wendy
   xoxo

P.S. While you’re here, can I ask a favor?

If you enjoyed  this episode, please take 2 minutes to share a 5 star review and maybe a few words over on Apple Podcasts? Your support means more than you can imagine, and helps us get discovered by others who could use this kind of help. Thank you!  🙏

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TODAY’S GUEST:  Tania Ho

Tania is a meditation teacher and an intuitive soul guide who helps people find clarity through meditation, intuition development, and oracle card readings.

Where to find her:

• Museflower Retreat and Spa Website 
• Tanio Ho Website

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FREE RESOURCE: AN ABUNDANT READING LIST
 
Click here to find a list of my favorite books for an abundance mindset, and a well-lived life.

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

Hey folks,

I want you to think about something for a minute.

Just imagine if there was a way to …

• Offer more to your clients and help them get better results.
• Build loyalty, establish a deeper connection, and build an ongoing relationship with them at the same time.
• Stabilize your workflow and your income.
• Build credibility, and stand out from others in your industry.
• Increase your income by leveraging the services that you already deliver in a more powerful way.

Well there is, and it's all possible with a Signature program or package.

Today, I’m going to teach you how to create a Signature package that becomes an IRRESISTIBLE OFFER for your clients.

This is a full-blown coaching session, guys. This is exactly the kind of training I offer inside my mastermind, EVOLVE.  (Want to know more about that? Hit reply and I’m happy to share!)

Get ready to take notes, because I am giving this away to you today.

And make sure you stick around to the end because I have a free Planning Tool for you that's going to help you work through all of this.

Hey - did you expect anything less? 🤩

In this episode, you’ll learn:

• The difference between Service, Signature, and VIP-level packages.
• How to decide who your Signature package is for, exactly. (16:20)
• What to include in your package, and how to deliver your content. (18:15)
• Cool extras and bonuses you could include (including some that don’t take up more of your time). (22:00)
• What to charge, and creative ways to structure pricing and payment options. (23:07)
• How to set this up in a way that encourages your clients to work with you long term. (24:17)
• AND, and how I can help you design your version if you’re struggling to figure this out on your own.

Offering a Signature package has the power to serve your clients at a much higher level, and transform your business at the same time.

So make the time to give this one a listen.

And don’t forget to grab your free Signature Package Planner right here.

Here’s to changing the game!

~Wendy
  Xoxo

P.S. If you enjoyed this episode, please take a minute to share your 5 star review and a few words over on Apple Podcasts or even Spotify. If you’ve been meaning to do that, but keep putting it off, how about heading over there now? Then send me a screen shot so we can celebrate together! :)

_______________
MENTIONED:

Want to hear the full series on Packages? Here you go! 👇

• Episode 95. Adding Packages to Your Client Offers Can Help Your Practice. Here's Why. 
• Episode 112. Packaging for Profit: How to Boost Your Revenue and Strengthen Cash Flow with Packages. 

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COACHING:  Need a Quick Start Consult?

Learn everything you need to know about this, what it is and how it can help, right here! >>>  QUICK START CONSULT

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

Hey there, everyone -

Today we are talking about packages … what they are, how to add them to your business, what they should include, and much, MUCH more.

If you have an insurance-based private practice and you’re eager to make the shift to private pay, you’ll love this episode, because we are going to talk about how you can make that payment option more attractive for your future clients (win, win).

And even if you’re already offering private pay, you’ll love this too, because we’re talking about how packages can enhance your revenue and strengthen your cash flow.

And don’t we ALL want that? 🤩

You guys have heard me talk a lot here about what a difference packages can make right?  So, what does that actually mean?

Well, if you work with people repeatedly over a certain period of time, you should DEFINITELY be thinking about packaging your services.

Ok, Wendy … but what does that look like?? 🤔

Well, turns out there are different answers to that question.

But today, I want to start by introducing you to the concept of a simple, service-based package for your ongoing clients.

We’ll cover factors to consider like the package content, time, value and even some of the extras you could include.

Get ready to learn:

• The difference between a service-based package and a Signature package.
• How I make it easy for my clients to keep seeing me long-term.
• When less is more (and when it isn’t).
• The unique, intangible value that you bring to your packages (and how to define it for your clients).
• How to add value to packages in a way that doesn’t require any of your time. 😲

You’ll hear a brilliant example of how one therapist packaged her services in a way she knew her clients needed to be served. Because she knew that she could help her people, she structured her packages around her unique treatment protocol and was able to make great money doing great work.

You could do that too. :)

Finally, I have a little gift for you …

To make this easy, I’ve created a simple template to help you to work out what your very own packages could look like.  You can find that right here.

So grab a pencil, a calculator, some paper, and start playing with numbers. Let’s see what might work for your clients, AND for you.

Need help working through this? Reach out and book one of my Quick Start Consults. There is nothing I love more than helping you work on your business in this way. 😘

This simple shift can make such a big change to your practice, and it's something that you could literally have up and running tomorrow.

Give this one a listen!

~Wendy
xoxo

P.S. If you're enjoying the podcast as much as I think you are, could you help me spread the word? Share this episode with a couple of colleagues who could use this info too. And thank you! 

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

I have a treat for you today, folks.  I’m talking to someone who has perfected the art of building her very own Ideal Practice©, and her story is nothing short of inspiring. 🥰

I’m talking to Kim Lange, a former teacher, child and adolescent therapist, and now digital product creator and mentor.

In this episode, you’ll hear how Kim took her knack for pulling together resources for parents and turned it into a thriving digital products business for therapists … with a few twists and turns along the way, of course!

After trying out different methods to connect with her clients, from courses to communities, Covid happened, forcing Kim to make quick changes in her practice just like the rest of us. Wanting to help, she started a free community to connect with other therapists who were also trying to figure it all out.

And then something really interesting happened... Kim realized that they were the ones who most needed her help. And that, as they say, changed everything.

Simply by listening to what her audience wanted, Kim built an entirely new business serving therapists instead of clients.

In this episode, you’ll hear:

• How Kim created a business that gave her the space and freedom she craved.
• How she was able to repurpose her old content into a new and more aligned format.
• What happens when your marketing doesn’t solve a real problem for your audience.
• Why it’s not always a good idea to follow others (and when it is).
• The unique product types that she came up with (no boring PDFs here, thank you!).
• What type of digital product or service to offer, depending on your audience size.
• How Kim was able to provide a full service to her audience, without doing all of the work (this is so clever!).

If you’ve ever considered adding digital products to your business, trust me, you do not want to miss this episode.

Give it a listen!

~Wendy

P.S. “Oh my gosh, I love this Wendy!“ If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts? Your support means more than you can imagine, and helps us get discovered by others who could use this kind of encouragement. Thank you!  🙏

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TODAY’S GUEST:  KIM LANGE

Kim Lange is a Licensed Clinical Mental Health Counselor and the founder of Emotionanigans. She has over 23 years of experience guiding kids (and their caregivers) to understand fuzzy emotional concepts so they can navigate their emotional world and grow up loving who they are.

Her Website
Her Facebook Group

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

Can you believe it folks? We are HALFWAY through the year already! 😱

So how are things tracking for you? 

How are you doing with the goals you set back at the beginning of the year? Have you accomplished some of them? All of them?  None of them? 

Or - maybe some of those goals don’t quite fit anymore, because things have changed. No worries. It happens.

And - that’s why this is the perfect time for a little midyear review.

Fall season will be busy - so now is an ideal time to think about getting organized and giving your systems an update.  And one of the best ways to do this is by finding the right tools.

Today I’m sharing my favorites with you.  After countless hours of research and road testing, these invaluable tools save me time and money, prevent stress, and keep my business humming along beautifully.

You might want to take notes, 😎 because in this episode, you’ll learn …

• The exact tools that I use to run my practice, AND precisely how I use them.
• The tool I use to create a frictionless experience for my clients.
• A free tool that lets you work and collaborate with anybody.
• The one tool that automates 90% of my work around course creation and group coaching (and a cheaper, simpler alternative if you’re not ready for all the bells and whistles).
• My favorite tool for project management (and why it’s not for everybody).
• Why I have one space for working, and another for storing critical files.

 And more!

But wait a minute … what if you’re less technical and more old school?  What if you’re more analog than digital? 🤔

Fear not, my friend!  I’ve got you covered too …

I’m also sharing some of my favorite notebooks, along with the processes that I use to brainstorm, mind map, capture my thoughts, and organize my lists. 

Because, as much as I love tech tools, sometimes you really need to write it down.

(#Fact: our brains absorb and retain information differently when we physically put pen to paper).

So, let’s get you organized.

If you’re not quite sure where to start, take a look at my IP 360 Scorecard. This free assessment tool will take about 10 minutes of your time and give you a complete overview of your business, including where you’re winning and where you might need some help.

And if you have any questions at all for me like, ʺhow do I do this?", or ʺwhich tool can help me with that?", hit me up on Facebook, y’all.  I’m always happy to help.

Now, for your first task: give this one a listen!

~Wendy
   xoxo

P.S. If you're enjoying the podcast as much as I hope you are, could you help me spread the word? Do you have 2 friends or colleagues who could really use a boost of encouragement each week? Please share this episode with them - and thank you!

_______________
MENTIONED:

Episode 83. Cleaning Your Digital House: How to Get Your Office in Order for a Fresh Start in the New Year

Episode 105. Can Astrology Actually Help You Build Your Ideal Practice? A Conversation with Taylor Shuler

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

If you’ve followed me for a while, you’ll know that I talk often about the 7 Pillars of an Ideal Practice©, that is, what it takes to build a thriving, healthy private practice …

Purpose, People, Product, Process, Payment, Promotion, and Perspective.

Well, today I want to talk about the one Pillar that a surprising number of you struggle with: your processes. 

That is: the habits, systems and boundaries that you have in place to help your business run more smoothly (and - hopefully - with a little less involvement from you!). 

More specifically, we’re talking about the process around your client’s journey.  Because guess what?  Better processes, better systems, mean better service for your clients AND less stress for you.  

You may think your relationship with clients starts the moment they’re ready to hire you - right?  

Well, actually …. No.

As it turns out, there are actually 7 stages in the life cycle of your client’s journey. (So many 7’s today! 🤭).  

And get this: 2 of those happen before you even MEET.

Today, I’m going to walk you through each stage, and we’ll talk about why you need a system for each one.  

We’ll also cover:

• How to take yourself out of the process.
• The stage where you’re most likely to drop the ball (and how to avoid this).
• What it means to deliver “service after the sale”.
• Key steps to keeping your clients engaged.
• The stage that will bring you repeat business.

As one of my favorite coaches used to say this all the time: 

Wherever there is stress, there is a lack of habits, systems, or boundaries.

And she was right - so let’s take a look at that. 

Where are the stress points in your practice?  Where are the balls getting dropped?  What’s really annoying you, and where do you find yourself doing the same thing over and over? 

Then ask yourself:

• What could be automated? 
• What could be turned into a template? 
• What could be delegated to somebody else like a VA?  
• In fact, what could be eliminated altogether?  

(Gasp!! 😲 Just imagine the freedom of never having to do that thing again!).

Friends - my point is this … you will waste less time, spend less energy, make fewer mistakes, miss fewer opportunities, and make more money by better serving your clients when you have systems in place for each and every phase of your relationship with your peeps.

Sound good?  
Yeah - I thought so too.

Give it a listen. 🥰

~Wendy
   xoxo

While you’re here, can I ask a favor?
If you enjoyed  this episode, please share a 5 star review and maybe a few words over on Apple Podcasts? Your support means more than you can imagine. Thank you!  🙏

_______________
MENTIONED:  

Episode 10. How To Become a Networking Ninja (Even if You’re an Introvert) 

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YOU MAY ALSO LIKE: 

Episode 83. Cleaning Your Digital House: How to Get Your Office in Order for a Fresh Start in the New Year  

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]

If there’s one topic that makes us all break out in hives at the thought of it, it’s marketing. 😵‍

Marketing is such an essential part of any successful practice, but for a LOT of you, I know the concept itself just brings up images of used car salesmen out to run a scam.

Yeah ….yuk!! 😬

BUT - my friends, I want you to think about it this way.

Marketing is just a conversation with those who you can help, about how deeply you understand them, and how you know you can help them.

Today’s guest, Mika Ross is a wildly successful licensed psychotherapist, relationship coach, speaker, and private practice owner who has spent the past 18 years providing live workshops, retreats, and comprehensive online programs.

And she sets an example we can all learn from.

After booking out her one-to-one therapy sessions, Mika realized that she could have far more impact by providing courses and homework-style videos to her clients.  She also realized that if she wanted to reach a wider audience, she was going to have to up her marketing game.

But instead of following a generic route, she embraced a more authentic, genuine, and not-so-perfect style of putting herself out there.

I’m not trying to be perfect; I'm just trying to be…me!

-Mika Ross

Mika discovered that her own experience with unhealthy belief patterns was actually one of her superpowers.  So in this episode, we had a really interesting conversation about how much of yourself to share in your marketing.

In particular, we talked about the difference between sharing from the place of a scar, versus sharing from the place of a wound.

(This was SO enlightening!  I really think you’ll love it.)

You’ll also hear:

• Why people need to see themselves in your marketing.
• Why your marketing doesn’t have to be perfect (and why, in fact, it can have more impact when it’s not).
• Mika's genius shortcut to building trust with her patients.
• Why being effective is more important than being consistent.

Here’s the thing, people are overwhelmed.

If they knew what to do, they would do it already.

So make it simple for them.

Let them know who you are. Tell them how you can help them. And tell them how to find you. It's really that simple.

And be yourself while you’re doing that.

Because everyone’s Ideal Practice(c) is different, and what resonates with your ideal patients will be completely different from what resonates with someone else’s.

As Mika says:

The people I am a good fit for figure that out way before they sit down on my couch.

And THAT is the power of showing up as yourself.

Give it a listen!

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
[email protected]