The Fold

If not advertising, then what?


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The media has always been largely funded by advertising – but that's unlikely to be the case in future. Two stories over the past week addressed different aspects of what might step into the void it creates. Duncan Greive returns alongside Glen Kyne for an episode which explores how media was, is and might be funded in future – taking the NZ on Air system, the screen production rebate, tech funding, audience revenue and private funders, addressing requests to expand each, and the challenges they bring.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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The FoldBy The Spinoff

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