SOC... It's something we exercise a lot at my agency, VaynerMedia. It stands for "Strategic Organic Content". So many of us have lost sight of how to capture attention, and the secret is strategy. Why are you posting what you're posting? What's the thumbnail going to be? When are you posting it? Why are you posting on one platform versus another? Being successful on social media isn't a game of holding your breath and hoping it works; it's a game of strategy. In today's episode of the GaryVee Audio Experience, I'm sharing my Metro Exhibits Fireside Chat. I give a bit of background on how I operate as an entrepreneur and businessman, and then dive into some questions the crowd had. I really hope you enjoy this one! It's always nice to give talks in New Jersey