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The Difference Between a Personal Account and a Personal Brand

Ever feel like you’re walking a tightrope between being real and being strategic? Between sharing too much and saying nothing at all? This episode is your permission slip to stop performing and start creating from your pulse — not for the algorithm, not for approval, and definitely not for perfection.

In this week’s episode, Kelli gets raw about the confusion solopreneurs face when building a personal brand that actually connects. She unpacks the difference between being personal and personable, why “authenticity” has become a meaningless buzzword, and how people-pleasing might be the invisible hand holding your brand hostage.

🔥 In this episode, you’ll learn:

• The real difference between a personal account and a personal brand (and why it matters for conversions).
• How to create content that feels honest without oversharing or self-censoring.
• Why most “authentic” brands still feel fake — and how to fix that.
• The hidden link between people-pleasing, shame, and brand disconnect.
• The mindset shift from “What do they want from me?” to “What do I want to express?”
• How to use your values, voice, and vibe to create a brand that builds trust and sells.
• Why clarity and coherence matter more than constant posting.

🪞 Kelli says:

“Branding done right isn’t about performance — it’s about translation. It’s your essence, distilled into something that lands.”

She also breaks down how your audience can feel when your content comes from survival instead of self-trust, and how to build the kind of brand that feels human, magnetic, and self-led.

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com

That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC.

Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself.

Muah - K