Ignite: Healthcare Marketing Podcast

Healthcare marketers are under constant pressure to deliver immediate patient volume. But when performance campaigns take center stage at the expense of brand marketing, the long-term health of the organization suffers. In this episode of Ignite, Lauren Leone sits down with Cardinal's Katie Gray, Senior Account Director, to explore how performance and brand can work together—not against each other. They identify common mistakes healthcare organizations make when overemphasizing performance and outline strategies to build trust, drive volume, and support sustainable growth.

Whether you're a CMO balancing pressure from the board or a marketer trying to prove ROI, this conversation will help you rethink how brand marketing fuels performance over time.

RELATED RESOURCES

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kent Mora, a marketing expert, to explore how healthcare marketers can break through the barriers of HIPAA and outdated mindsets to build truly measurable, ROI-driven marketing programs. You'll hear firsthand how applying proven direct-to-consumer strategies, focusing on demand capture, and embracing both digital and traditional channels can transform patient acquisition—even in highly regulated environments. If you're ready to move past fear, leverage technology, and finally prove the value of your marketing, this conversation will give you the practical insights to take your results to the next level.

RELATED RESOURCES

Connect with Kent - https://www.linkedin.com/in/kentmora/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

RevRx™: Unlocking the Power of Media Mix Modelingy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kaela Shupe, VP of Marketing at Tend, to share actionable insights on how to authentically manage your brand's reputation in today's digital landscape. You'll learn how Tend Dental leverages platforms like Reddit to shape brand perception, uses analytics to track not just lead volume but lead quality, and creates relatable, reassuring content that truly connects with patients. Tune in to discover practical strategies for improving patient engagement, optimizing your marketing spend, and staying ahead as search and AI tools evolve.

RELATED RESOURCES

Connect with Kaela - https://www.linkedin.com/in/kaela-shupe/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/

In this episode of Ignite, Alex Membrillo, CEO of Cardinal, sits down with Emily Rose, VP of Marketing at Lightwave Dental. If you're a healthcare marketer, this episode is packed with actionable insights on how to drive growth in multi-location practices by leveraging doctor engagement, optimizing your tech stack for lead tracking and online scheduling, and embracing both traditional and digital marketing channels. You'll hear firsthand how a unique organizational structure empowers clinicians, how they've implemented AI and advanced lead tracking to boost scheduled appointments and lower acquisition costs, and why building a strong, field-based marketing team is essential for local success. Tune in to learn strategies you can apply to improve patient experience, streamline operations, and maximize your marketing impact in healthcare.

RELATED RESOURCES

Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

In this episode of Ignite, Cardinal's CGO Lauren Leone is joined by Jean Zhang, Senior Creative Director, for a deep dive into what it takes to optimize your landing pages and turn ad clicks into real patient actions. This episode is all about helping you, as a healthcare marketer, avoid common mistakes, build trust with the right credibility signals, and design pages that work for both users and search algorithms. By tuning in, you'll get practical tips and future-focused insights to improve your campaigns' performance, scale your landing page strategy efficiently, and stay ahead as AI and consumer expectations evolve.

RELATED RESOURCES

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

How do you choose the right technology, measure what counts, and still keep patients at the center of your marketing? In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Chelsea Lockhart, Senior Director of Platform Management and Marketing Technology at Sutter Health, about what it really takes to build effective marketing operations in health systems. You'll hear firsthand how to choose the right marketing technology for your resources, why data quality and compliance are non-negotiable, and how to measure what really matters before chasing the latest trends. Most importantly, you'll walk away with a renewed focus on the fundamentals: delivering timely, relevant messages to patients and building strong internal partnerships to drive real results.

RELATED RESOURCES

Connect with Chelsea - https://www.linkedin.com/in/chelsealockhart/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

In this episode of Ignite, Cardinal's CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You'll learn why traditional SEO tactics aren't enough anymore, how AI is changing what it means to "rank," and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you'll gain actionable strategies to measure your presence in AI search, address perception gaps, and create content that truly differentiates your organization—so you can continue to win patient trust and business in a complex, evolving environment.

RELATED RESOURCES

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You'll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape.

RELATED RESOURCES

Connect with Michael - https://www.linkedin.com/in/mjbstevenson/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You'll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you'll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape.

RELATED RESOURCES

Connect with Pavllo - https://www.linkedin.com/in/pzengo/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

Want to make social media work for your healthcare marketing strategy—even with today's privacy limitations? Join Cardinal's CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You'll learn actionable strategies for building trust, nurturing patient relationships, and driving brand awareness using platform-native tools and creative approaches, even without website pixels. If you're looking for practical ways to engage audiences, diversify your social presence, and keep your marketing funnel strong in a privacy-first world, this episode is packed with valuable insights tailored just for you.

RELATED RESOURCES

How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/

10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/