Ignite Visibility University

When you're preparing your PR outreach campaign, there are two steps: finding the right prospects and properly vetting everyone on your list. If you want to learn more about finding the right prospects, listen to our previous PR episode. Otherwise, in this episode John Lincoln, Ignite Visibility CEO, will dive into step two: how to properly vet your PR outreach list.

This week: Elon Musk ends the deal to buy Twitter, Pinterest makes it even easier for ecommerce merchants to sell products on its platform, and YouTube TV reaches a new milestone. Here’s what happened this week in digital marketing.

PR outreach is critical for link building campaigns and promoting your content. However, before you get started with outreach, you need to build the best outreach list. In this episode, John Lincoln, Ignite Visibility CEO, will teach you two strategies to build the perfect PR outreach list to improve your link building and SEO.

This week: TikTok responds to U.S. FCC allegations, Instagram announces new grant opportunities, and YouTube fights creator impersonation. Listen in to find out what happened this week in digital marketing.

In this episode of the Ignite Visibility University Podcast John Lincoln is joined by Allison Siddons Walker, Vice President of Global Marketing and PR for Jazzercise. Learn all about Jazzercise, why it is so popular, and how the team uses social listening to build its current marketing strategy. Allison will also reveal how she manages her team of ten, what type of characteristics she looks for when hiring team members, and where Jazzercise is headed in the future.

This week: FCC asks for a TikTok ban, W3C announces structure change, SEMRush gets a new integration, YouTube releases a new report on the future of digital media and marketing trends, and more!

In this episode, John Lincoln, Ignite Visibility CEO will teach you how to create the perfect marketing budget.

So, you're ready to start sending promotional emails. In this episode, John Lincoln will take you through a four-step process to send the perfect promotional email.

This week: SMBs are giving the green light to marketing on TikTok, 1.5 billion people engage with YouTube Shorts every month, and wait until you hear how much money Postscript just raised. Here’s what happened this week in digital marketing.

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.