This week is the September edition of Incentives & Instincts, a recurring series in which Justin speaks with economist and friend Bryce Ward about some of the broader challenges facing our society. This week Justin and Bryce are joined by Justin's colleague at the College of Business, Professor Erik Guzik. Erik is an expert on creativity and entrepreneurship and recently published a study finding that generative A.I. can score in the top percentile of creative thinking.

Erik talks about his definition of creativity and shares the method he and his fellow researchers used to conduct their study. The trio discuss what these findings mean for society and the future implications of a disruptive technology like generative A.I.. Stay tuned for part two of this conversation in next month's Incentives & Instincts episode.

Transcript here: https://docs.google.com/document/d/1Ln8SkRLks1xW6pvtnsElnPRN8u7NQR7ihKZZC0ePDLI/edit?usp=sharing

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