IMPACT Agent Podcast

In this episode, Jason Will talks with Derek Taylor, the Vice President of Product Technology for JP and Associates Realtors, one of the fastest growing real estate franchises in the nation. JPAR offers technology forward tools and business analytics to help real estate agents drive bottom-line results. Derek shares a peek behind the curtain of all of JPAR's powerful, valuable, and proactive technology that focuses agent's on activities that drive sales success. This show is full of pro tips on how to incorporate the jpar.com tools to leverage your contacts, referrals, leads, and sphere of influence. Plus, learn how to improve your value proposition to both grow your profit margins while increasing your productivity. kvCore is driven to help automate sales and is proven to reduce the friction in business so that real estate agents can spend more time in front of people and less time behind their computer.

Key Takeways

Technology and automation is going to give agents the ability to leverage their contacts, referrals, leads, and sphere of influence.

Technology and automation, like kvCore, which provides agents with a comprehensive, all-in-one system to organize an agent's database and seize opportunities that agents otherwise wouldn't have noticed. Many companies offer agents a basic website, but most don't offer them the backend CRM technology required to convert leads into sales.

In real estate, there is not a lead generation problem; there is a lead conversion problem.

Concentrate your efforts on the "yes's" and less time talking to the "no's."

If you're behind the technology learning curve or the industry trend curve of what clients are wanting, then you can't exceed their expectations.

 

Quotable and Notable

Agents are using Trulia and Zillow and realtor.com to promote their listings. And kvCore gives agents a platform to promote their listings and drive traffic back to them specifically. - Jason Will   kvCore is a great system to help you stay in contact with your sphere of influence, you want to contact them somewhere between 33 and 40 times a year to be able to maintain and maximize referrals. You need some technology to help you automate those processes and systems. - Derek Taylor   kvCore is a tool to communicate with your clients in the way that they want to be communicated in today's world, and if you're not doing that, you're not exceeding their expectations. - Derek Taylor   "I'm not a techie" is not an acceptable term in real estate; you have to become involved in technology from now going forward. Or you're just going to get left behind with everybody else who didn't want to get involved in technology. it's that important in the business right now . - Derek Taylor   I want agents to be more organized and be more systematized with thier current database. It's like that's your data bank is like golden doubloons. -Jason Will   If you're a plumber, doctor, or retail store, all of those things are going to be changed by technology. We need to stay ahead of the curve so that we can serve our clients better. We call that exceeding expectations. - Derek Taylor  

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Thanks for listening.

We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at [email protected].

Contact Jason - Impact Agent Coaching
Prompt and professional service is our guarantee.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin  

Jason talks with Derek Taylor, the Vice President of Product Technology for JP Associates, that offers technology forward tools and business analytics to help Real Estate agents drive bottom-line results. Derek shares a peek behind the curtain of all of JPAR's powerful, valuable, and proactive technology that focuses agent's on activities that drive sales success. This show is full of pro tips on how to incorporate jpar.com's tools to leverage your contacts, referrals, leads, and sphere of influence.

The top 100 real estate producers know how to leverage data. It's having conversations with people to create relationships, and then nurturing those relationships throughout the cycle, and then it's a numbers game. The more calls you make, the more emails you send, the more conversations you have, the more relationships you build - these things turn into sale conversions. - Tyler Steenken

 

In this episode, Jason talks with Tyler Steenken, the business development manager of Cole's Realty Resource, and he shares some successful multi-channel approach strategies and proven tactics on how agents can effectively grow their pipeline. Cole Realty Resource offers unlimited access to cell phones, emails, landlines, and other additional household intel, such as purchase date & amount, square footage, length of residence. This real estate resource gives you a shortcut to leverage data into better relationships and more warm leads. Tyler gives three real-world sales strategies used by some of the top 1% of agents in the country and how they use Cole Realty Resource products to reach their incredible numbers. Join us as Tyler lays out the roadmap to get your marketing started and shares a fantastic tool to make 2020 your best sales year ever.

Cole Realty Resource EXCLUSIVE IMPACT Agent Deal
Click here to get your listener only deal!

Key Takeaways

1. Developing real relationships is the key to increasing sales and conversions.

2. Find and use marketing and sales tools and products that have a proven high ROI.

3. Develop a multi-channel approach to keep your pipeline full and always work on cultivating warm leads

 

Quotable and Notable

One of the common themes I hear is that the most successful agents, they're focusing having on having more conversations every day about buying and selling real estate. - Tyler Steenken

You can have your database, your sphere, but then who's the next person? Who else can you be reaching out to? You can spend thousands of dollars buying Zillow leads, but is there an ROI with that? - Tyler Steenken

Cole Realty Resource is super affordable, highly effective, and has a high ROI. - Jason Will

70% of all sellers will only interview one agent to list and sell their home. - Tyler Steenken

You'll see success using our Cole's Realty Resources system. I know that. But it's putting the effort in rolling up your sleeves, going old school, and making it happen. Tyler Steenken

An agent needs a few sales and marketing products that produce big-time results. And Cole's is always going to be one of those go-to products. - Jason Will

I bet if you looked at like the top hundred producers in the country, a good majority of them have been using Cole Realty Resource for years. Tyler Steenken

Some team leader doesn't want to be the one that rolls up the sleeves and does the dirty work. So you just hired people to do it for them. For whatever reason, teams are not profitable most of the time because they're spending money on too many shiny objects marketing tools that don't deliver the ROI like Cole's can. - Jason Will

Jason Will interviews Tyler Steenken from Cole Realty Resource. If you're not familiar with Cole, you should get to know this high ROI, low cost, top listing lead generation tool for real estate agents. Tyler breaks down several multi-channel strategies and three case studies from the most successful real estate agents that use Cole to generate a massive amount of listing leads for the real estate business.

On this special episode, Jason shares the first installment of Uptalk TV he co-hosts with Lou Vickery available on Roku TV. Uptalk is a show that spotlights entrepreneurs and inspirational people who are making a positive impact in the world and what we can all learn from them. On this first show, Lou talks with the noted plastic surgeon, author, and University of Alabama football star Dr. Gaylon McCollough. Dr. McCullough shares his career journey from the gridiron to the operating room and all the life lessons Coach Paul ""Bear"" Bryant taught him on and off the field. Plus, Jason shares his five ways on how to build a high-performance team.

View Uptalk TV Episode #1


Learn more about Dr. Gaylon McCollough >>> Click Here

Key Takeaways:

In life and business, be able to adapt and work hard to improve a small bit every day.

To do great things, you have to do more than just enough.

The secret to a happy and fulfilled life is to be a little bit better today than you were yesterday.

 

Learn more about Lou Vickery >>> Click Here

 

Keys To Success by Dr. Gaylon:

• Study hard
• Work hard
• Have high expectations
• Stay abreast on the world around you
• Be able to adapt

 

Jason Will's Five Steps On Building A High Performance Team:

• Understand there is I in team and it's personal responsibility.
• Embrace the power of "I am" and be the CEO, the chief example officer.
• Focus on the outcome of any project or endeavor.
• Be present and trust the process.
• Adjust your mindset to thrive in the chaos.

 

Impact Quotes:

There'sThere's no such thing as "easy street." You can't do anything halfway. You always have got to be besting your best to thrive in this chaotic arena we call life. - Jason Will

To thrive in the chaos, we have to understand that there are two choices in life. We can choose to be tough, or we can choose to suffer. - Jason Will

Any organism that is not growing, it's dying. We have to keep growing constantly. - Jason Will

Keep this in mind. Keep a smile on your face. Keep happiness in your heart. - Lou Vickery

 

On this special episode, Jason shares the first installment of Uptalk TV he co-hosts with Lou Vickery available on Roku TV. Uptalk is a show that spotlights entrepreneurs and inspirational people who are making a positive impact in the world and what we can all learn from them. On this first show, Lou talks with the noted plastic surgeon, author, and University of Alabama football star Dr. Gaylon McCollough. Dr. McCullough shares his career journey from the gridiron to the operating room and all the life lessons Coach Paul ""Bear"" Bryant taught him on and off the field. Plus, Jason shares his five ways on how to build a high-performance team.

View Uptalk TV Episode #1


Learn more about Dr. Gaylon McCollough >>> Click Here

Key Takeaways:

In life and business, be able to adapt and work hard to improve a small bit every day.

To do great things, you have to do more than just enough.

The secret to a happy and fulfilled life is to be a little bit better today than you were yesterday.

 

Learn more about Lou Vickery >>> Click Here

 

Keys To Success by Dr. Gaylon:

• Study hard
• Work hard
• Have high expectations
• Stay abreast on the world around you
• Be able to adapt

 

Jason Will's Five Steps On Building A High Performance Team:

• Understand there is I in team and it's personal responsibility.
• Embrace the power of "I am" and be the CEO, the chief example officer.
• Focus on the outcome of any project or endeavor.
• Be present and trust the process.
• Adjust your mindset to thrive in the chaos.

 

Impact Quotes:

There'sThere's no such thing as "easy street." You can't do anything halfway. You always have got to be besting your best to thrive in this chaotic arena we call life. - Jason Will

To thrive in the chaos, we have to understand that there are two choices in life. We can choose to be tough, or we can choose to suffer. - Jason Will

Any organism that is not growing, it's dying. We have to keep growing constantly. - Jason Will

Keep this in mind. Keep a smile on your face. Keep happiness in your heart. - Lou Vickery

 

In this inspiring episode, Jason talks with Mike McKinley of One Meal. One Meal, born from the kindness of Mike's 13-year-old daughter, has fed the Mobile, Alabama homeless, hungry, and the working poor every Sunday, 52 weeks a year, for ten years. With the help of volunteers and contributions from individuals, churches, schools, civic clubs, service organizations, and businesses, the small non-profit serves on average of 150 people and operates a food bank and pantry. Mike shares with Jason his passion for cooking, his calling for helping others, inspiring others to help, and the challenges of keeping One Meal in operation.

Click here for more information or to donate to One Meal.

Key Takeaways

Mike McKinley and One Meal is making a real impact in the lives of those neediest in Mobile and Baldwin County.

One Meal is always in need of financial donations, volunteers, local awareness, and your prayers.

One Meal operates as a huge for like-minded non-profits and charitable groups in the area.

Volunteering time and energy in local charities and service organizations is a great way to add some perspective and some satisfaction in your life.

 
Schedule a Coaching Session with Jason Will

 

Quotable and Notable

There are people out there that work and can pay the utilities and what have you. And then they have nothing left for food. So we try to help out a little bit along the way. - Mike McKinley

Our calling is to feed the hungry. We're not there to try to solve anyone's life problems. We're just there to be friends, provide a little food, make sure they have something to eat. - Mike McKinley

Your calling is to answer the need not necessarily to try to figure out where the need comes from, or much less provide judgment about why a person is in need. It is just the calling is to serve. - Jason Will

What we do is we give people the security that they know that every Sunday afternoon at four o'clock they can get a meal in Downtown Mobile. - Mike McKinley

What you are bringing it to light here is these people need to eat every other week of the year. - Jason Will

One Meal provides a central location for you to connect with people to help the homeless. It's a good starting point. - Mike McKinley

You can come down you can help the homeless, you can satisfy your needs for wanting to help someone, and you don't have to search all over and just come to One Meal and go from there. - Mike McKinley

If people are just not in a good place in their life, whether they hate their job or have a bad family life, or just dissatisfied. Getting involved with One Meal or any of these multiple organizations out there that are dedicated to serving others is a way that they can kind of fill a gap within themselves. - Jason Will

One Meal is for those that need to be served and for the people that need to serve. - Mike McKinley

You never truly own anything unless you give it away that the value of it is not there unless it is providing for somebody else filling a need in some way. - Jason Will

Enjoyment of life is rooted in the service of others. - Jason Will

It's not just the food. It's not just the money. It's not having enough people to volunteer. It's just wanting everybody to realize to do what you can do. Not everybody is going to have something they can give other than prayer. Mike McKinley

In this inspiring episode, Jason Will talks with Mike McKinley of One Meal. Mike shares with Jason his passion for cooking, his calling for helping others, inspiring others to help, and the challenges of keeping One Meal in operation.

In this episode, Jason talks social media marketing and hacks with a nationally recognized Insurance Agent and Risk Management expert and the co-host of The Insurance Guys Podcast, Mr. Bradley Flowers. Bradley's content marketing and social media strategy accounts for almost all his agency's new business and has grown his personal brand to influencer status in his industry. Turn up your earbuds and listen up as Bradley shows you how to harness the power of social media and how it can be a tool to build profitable relationships online and offline.

Hear Bradley at Social Impact Mastermind - Oct.3, 2019
Get your tickets here. Limited supply!
Reserve your seat now.

Key Takeaways

> Grow your brand by helping and educating others.

> Know the "why" of your social media marketing and messaging.

> Your online brand is the 2020 version of your reputation.

> Don't overcomplicate your video content creation. Use your cell phone and iMovie and just get started.

> Maximize your social media output by repurposing posts and content.

> The road that leads to the sale is paved with engagement.

> Focus on your "following," not "followers."

 

Quotable and Notable

You can take one long piece of content that you shoot one day a week, and then you can chop it up and have 15, 20, or 30 pieces of content.

I'm putting a lot of content out about helping other insurance agents.

I'm running an ad targeting the employees of that insurance company.

About 95% of my social strategy right now is for recruiting.

Social media is the only reason I'm sitting in this office that is mine in this agency.

Social media accounts for almost all of our new business, either directly or indirectly.

Over a year and a half of making The Insurance Guys Podcast, I got an MBA on how to open my own insurance company by interviewing the top hundred 50 insurance brokers and connectors in the industry.

One benefit we offer our team is if they want to build their personal brand, not only do we allow them, I will help them.

People need to build their personal brand, which is the 2020 version of your reputation.

There's always a way around compliance. Know the rules and regs and operate within those guidelines. You don't have to be creative. You just document what you're doing throughout the day. - Jason Will

I did all my videos on iMovie and some other little apps. You just need a cell phone and get started.

Start small, don't try to overdo it. If you want to hire a videographer and go big, go right ahead, but I think taking baby steps can mean the world.

LinkedIn is much more professional than Instagram. I think that it's something that a lot of people are missing.

When I started strategically distributing my content, that's when my brand started taking off.

Don't worry about haters.

If you've ever had the privilege of being in Gary Vaynerchuk's office on a podcast, you will discover haters that you thought were friends.

Our podcast is probably the number one insurance podcast in the country. I have not looked at our numbers since June. I don't care. I measure the impact.

I measure the people who are doing business with our sponsors.

When it comes to Instagram and Facebook and things like that, I would rather have the right 200 people following me, then the wrong 200,000.

I don't measure my follower count. I measure the engagement. I measure likes, comments, and shares. Nothing is more important than engagement.

The road that leads to the sale is paved with engagement. Engagement is the way you get there.

There's a distinct difference between followers and a following.

If somebody asks you a question more than once, you need to take that and turn that into a piece of social media content.

 

 

Jason Will talks social media marketing and hacks with a nationally recognized Insurance Agent and Risk Management expert and the co-host of The Insurance Guys Podcast, Mr. Bradley Flowers. Turn up your earbuds and listen up as Bradley shows you how to harness the power of social media on how it can be a tool to build profitable relationships online and offline.