IMPACT Agent Podcast

In this episode, Jason talks with marketing coach Jonathan Hawkings, CEO of The Hashtag Agent, a top-ranked 1% real estate brokers in the country. Jonathan's other talent is to help real estate professionals and entrepreneurs create a business and life they love. He does this by teaching basic and advanced social media marketing strategies and tactics that anyone can pick up. So, turn up the headphones and get ready to start taking notes on how to combine brain science, intel, and storytelling to save you time and generate more business. It's time to stop chasing leads and start attracting sales.

 

See Jonathan at Social Impact Mastermind - Oct.3, 2019
Get your tickets here. Limited supply!
Reserve your seat now.

Takeaways

There are four cycles to marketing. Understand them first and then implement them.

If you don't understand the four cycles of marketing, you are not maximizing your organic marketing and wasting money with your paid Facebook ads.

Social media allows you to execute all four cycles of marketing.

Great storytelling sells.

Any great story has a beginning, a middle and an end. Just like any marketing cycle has a beginning, a middle and an end.

Jonathan and The Hashtag Agency's fundamental four marketing cycles will work for any business or service.

 

 

Quotable and Notable

It's not just setting up your Facebook business page; it's optimizing it.

If you start running Facebook ads, but you don't have an optimized page, you'll have to spend more for those ads to reach people.

Any great digital marketer has a marketing cycle. This is the same cycle that you can use in any type of business.

Most people don't have a marketing cycle, they may have a content calendar, or something that they're continuing to push out, but they don't understand marketing from the way that the brain works.

There are always four different types of stages the human brain goes through with any marketing.

If you want somebody to sign up for an event, you don't sell the event, give them a free piece of content to provide them with a micro piece of the event.

If you're just posting on Facebook and you don't understand and implement this marketing cycle, you're not going to get anything from it.

When you tell facts, the brain is using two portions, when you tell stories, the brain is using five, and it's the easiest way to get into the back of the

Once you're able to someone to ascend to the next level, they're ten times more likely to conduct business with you from the mere fact that they've engaged with you.

Don't just talk about the fact that you just listed a house. Talk about the hurdles that it took to get the listing and how many things you did and what you do to get it.

On social media most people are trying to be somebody that they're not, and they're trying to resonate with somebody who is not going to resonate with them.

Update your name, address, email, phone number, and URL to be the exact same thing across five different social media platforms.

Whether you're a candle maker or a dentist, you should understand that you should be a marketer at some point.

 

//////////////////////////////////

Thanks for listening.

We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at [email protected].

Contact Jason - Impact Agent Coaching
Prompt and professional service is our guarantee.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin  

Jason talks with marketing coach Jonathan Hawkings, CEO of The Hashtag Agent, a top-ranked 1% real estate brokers in the country. Jonathan's other talent is to help real estate professionals and entrepreneurs create a business and life they love. So, turn up the headphones and get ready to start taking notes on how to combine brain science, intel, and storytelling to save you time and generate more business. It's time to stop chasing leads and start attracting sales.

 

Thanks to her unique marketing approach and belief of being entirely, unashamedly herself on social media realtor Amy B. Cotney has established herself as a top real estate agent and local celebrity in her city of Auburn, Alabama. Amy podcasts, does Facebook Live, Instagram stories, interviews people on the street on Facebook, and gives back to her community. She's a big believer in being the digital mayor of Auburn and truly connects with her neighbors, other business owners, and her new clients. And it has really paid off. With local and national followers and fans 80% of her real estate business is generated from her proactive, fun, and crazy like a fox social media referral marketing and prospecting strategy.

Takeaways:

1. You can still be knowledgeable with your social media, but have a little bit of fun as well.
2. Real estate marketing is 24 hours, and you have to get noticed and do something different
3. Elevate your brand but elevating others and other businesses.
4. Dive in to social media, have fun, keep it simple, and don't judge yourself so hard.

 

Resources:

Amy B. Cotney -   facebook  |  Instagram  |  Website

Quotable and Noteable:

On social media, you can still be knowledgeable with your videos, but have a little bit of fun as well. - Amy Cotney

You're not stuck in the office or worrying about where your next piece of business is coming from. You're out there being proactive, enjoying what you do, and having fun. - Jason Will

You've got to do something a little bit different. You can't just post I sold this house today, that does not work anymore. - Amy Cotney

So I'm a big believer in give, give, give. So, I am a believer in being the digital mayor of the town. - Amy Cotney

I am one that's out there, like touching people in the community. I also spend marketing money on other little things like hot buys going around to customers as well. - Amy Cotney

I'm always in marketing mode. - Amy Cotney

So when you're elevating the brand of a business, at the same time you're elevating your business. Sharing is caring. - Amy Cotney

Social media is a 24-hour networking event or cocktail party. I feel like a lot of folks are missing the boat when it comes to the engagement. - Jason Will

I feel like with this day and age with the ADD world; you have to do the little things and a little bit different than just posting a picture of a house. - Amy Cotney

People are so judgmental on themselves. And that's one reason why they're scared to dive into Facebook and Instagram videos. - Amy Cotney

The stuff that gets the most feedback is when it is not planned at all. And I'm just out there on a whim. It doesn't have to be a big production. - Amy Cotney

I'm not happy Amy all the time. And if I'm having a down day. I will use that in a post. It's not all sunshine and rainbows all the time. - Amy Cotney

I started my podcast too because that's a different way of putting yourself out there and prospecting. - Amy Cotney

If you're a real estate agent, you get paid to participate. - Jason Will

Your social media content needs to share the value of what your community is doing, what your market is doing. But do it in a different way than everyone else. So that's what I do, I plant seeds every single day. - Amy Cotney

 

//////////////////////////////////

Thanks for listening.

We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at [email protected].

Contact Jason - Impact Agent Coaching
Prompt and professional service is our guarantee.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin  

 

Thanks to her unique marketing approach and belief of being entirely, unashamedly herself on social media Amy Cotney has established herself as a top real estate agent and local celebrity in her city of Auburn, Alabama. With local and national followers and fans 80% of her real estate business is generated from her proactive, fun, and crazy like a fox social media referral marketing and prospecting strategy.

Rocky Garza helps people find the clarity to know why they are, confidence to believe in themselves and the courage to live it out every day. Rocky is a speaker, disrupter, and people expert and for 15 years have walked with thousands of individuals to help them discover their TRUEST self, story, and direction. In this episode, Jason asks Rocky to share his insights on the most common causes of self-doubt, rebuilding your confidence, vulnerability as an asset, and creating authentic connections in your business and personal life.

Key Takeaways:

1. You needed to find that clarity of self within yourself.
2. The only thing that allows us to create a real and true connection with another human being is a story. 
3. We can't control the narrative that is told to us about us, but we can only control the narrative that we tell ourselves.
4. To find our true self, we must get out of the way of ourselves.
5. Finding your community is essential in Rocky's philosophy and mindset.

 

Schedule a Coaching Session with Jason Will

 

Resources:

Rocky Garza -  LinkedIn  |  facebook  |  Website


Quotables:

We have to have a clarity to understand who we are at our core. - Rocky Garza

Our story is the only thing that we have; everything else can be gone boom in an instant. But our story is all I've got. - Rocky Garza

I take individuals, or teams in for a day, we spend eight hours together diving into who you are, what that means, why that matters. - Rocky Garza

Identity Mapping creates a map of that to give us some language to know how we're representing ourselves everyplace else in the world. - Rocky Garza

It's selfish to understand yourself and do nothing with it. - Rocky Garza

I think you've got to have the ability to know who you are so that you know the impact that you want to make. - Rocky Garza

You choose to do things in order to maintain your status of not being a disappointment is that we think about most. - Rocky Garza

The boulder the thing in front of us is ourselves, but was because we don't actually see what's true. - Rocky Garza

I find that people have a problem getting to this place of vulnerability because they want to try to please everybody. - Jason Will

False isolation is we live in a space where we assume we are covered with friends and people. And yet, we never feel like anybody actually gets us knows us or understands us. - Rocky Garza 

Once you can get people to get out of their own way, they're going to achieve tremendous results. - Rocky Garza

Agent's social media should be about their story. Not necessarily, just the people they are doing business, or a product or a service. - Jason Will

If you are an agent who is selling residential homes, and you rent an apartment, you better change your narrative and change the story. Pitch the story to me in a way that makes it believable. - Rocky Garza

Disclosure and vulnerability are very different. - Rocky Garza

 

//////////////////////////////////


We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at [email protected].

Thanks for listening.

Contact Jason Will Real Estate
Prompt and professional service is our guarantee.

JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin  

 

 

 

 

 

 

Jason Will asks Rocky Garza to share his insights on the most common causes of self-doubt, rebuilding your confidence, vulnerability as an asset, and creating authentic connections in your business and personal life.

In this episode, Jason talks with Brian Covey, the VP & Production Regional Sales Team Leader of Loan Depot. Loan Depot is a nationwide lender, offering home loans, personal loans, and home equity loan products. Jason and Brian discuss leadership, coaching, and training loan originators, real estate agents, and financial planners to consistently achieve their personal, professional, and business objectives. Plus, Brian points out the importance of personal branding as well as creating authentic and educational online content that activates and influences your customers, team members, and community.

Key Takeaways:

1. Be a leader that attracts the right clients and workers to you.
2. Embrace social media, especially video, to show your expertise and document your life to tell your unique story.
3. Blend personal, educational, and fun content to activate your customers, peers, and community.
4. Invest in your own brand, coaching, mentoring, learning, and always serving others.
5. Be coachable and do not count yesterdays victories.

 

Resources:

Brian Covey -  Twitter  |  LinkedIn

Loan Depot - Website

Quotables and Tweetables

Whether you're a sales professional or an athlete if you're coached you're going to outperform those that are not coached both in the short term and long term.

Move from being that leader that just puts out content to being a leader that puts out content that attracts the right people to join your team or wants to do business with you. - Bryan Covey

If you are the best qualified, why would you keep it a secret and not want to share it on a platform which is like a networking party that never stops? - Jason Will

Be technically sound and show your expertise. It's equally as important as an agent or if you're in mortgage to you've got to go out and market yourself. Reality is, they're going to find someone online. - Bryan Covey

Try to blend your online content with education, who you are, and tie in some fun. - Bryan Covey

Use activation content where you can. Produce content on social media that will activate a buyer or seller. - Jason Will

You could do a piece of activation content in the mortgage or real estate business every week, and it will generate business. Jason Will

How can I improve my processes so that 8 million feels like four? - Bryan Covey

I put myself out there not only financially investing in my own brand but in coaches and third parties to help me and teach me. - Bryan Covey

We're in a video first marketing era. Soon it will evolve to video only. It's only going to get more prominent. - Bryan Covey

The longer you stay on the sidelines, the further behind the eight ball you're going to be in the long run. - Bryan Covey

Find that balance of showing people who you are as a person and who you are as a professional. - Bryan Covey

Authenticity and vulnerability are not detractors they are attractors. - Bryan Covey

Have a pay it forward mentality whether you're teaching somebody or inspiring somebody. - Jason Will

I've got to make sure I'm always coachable. Because if coachable then I can give what I've learned to others around me at the right time. - Bryan Covey

It's more important about who we're becoming than who we are today. - Bryan Covey

I can't just wing it, go through the day, or count on my victories from yesterday. That's not how we get better. - Bryan Covey

Don't let those moments fly by and cheat yourself out of where you can serve to make an impact on someone else. - Bryan Covey

When people come at us online with negative energy or criticism, it's coming from insecurity or a deficiency in their life. - Bryan Covey

//////////////////////////////////


We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at [email protected].

Thanks for listening.

Contact Jason Will Real Estate
Prompt and professional service is our guarantee.

JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin  

Jason talks with Brian Covey, the VP & Production Regional Sales Team Leader of Loan Depot. Jason and Bryan discuss leadership, coaching, and training loan originators, real estate agents, and financial planners to consistently achieve their personal, professional, and business objectives. Plus, Brian points out the importance of personal branding as well as creating authentic and educational online content that activates and influences your customers, team members, and community.

In this special episode, Jason and Diana Will literally travel down life's highway and have a candid discussion about their love of, the value in, and most significant "aha" moments at some of the professional conferences, life improvement events, and spiritual retreats that they attend. They both share how investing in these transformative events have enriched their lives, improved their careers, challenged them to acknowledge fear and uncertainty, and inspired them to be the best versions of themselves. Lastly, Diana recalls her experiences at a recent Rise Conference, and how Rachel Hollis, Jen Hatmaker, and Diana's own "hype squad" inspired her to start writing a blog, and begin to take ownership in her past, present, and priority focused future.

 

Check out Diana's blog, The Southern Hustler

 

Key Takeaways:

1. It's important to invest in inspirational events and transformative conferences that get you out of your routine, space, and comfort zone.
2. Sharing the experience of these types of events with your tribe, friends, and loved ones can be more impactful than attending alone.
3. Your next mentor, virtual mentor, coach, or huge life change can come from attending the right conference, hearing the right speaker, and meeting the right attendee. Take a chance and buy a ticket.

 

 

Jason and Diana Said:

I'm hoping that people who don't make time to go to events and don't make time to put themselves in uncomfortable situations. Hear this podcast and be inspired to get out of town, get out of your environment, and get into a new space a new uncomfortable space where you're not in control. - Jason Will

The Rise Conference was so empowering to know that more women think like me outside of where I live. - Diana Will

We're tough on ourselves. We're tough on each other. We're tough on community. If everybody could love your sister, the world would be a better place. - Diana Will

You don't know what's possible until you do it. You never know what you can do until you do. - Diana Will

It's essential to have some kind of morning routine, especially if you're going to focus on not always setting goals but achieving those goals. - Diana Will

I'm going be thirty-eight this year, and I feel like I'm just now getting to a place where I'm finding my voice finding myself knowing who I want to be and who I am. - Diana Will

Serial entrepreneurs are like shotguns. They are all over the place. But Rachell Hollis wants you to have ten goals and write them down but be a sharpshooter for that one goal. - Diana Will

There's a lot of value from immersing yourself in a live event especially when you're surrounded by people that can relate to where you come from, know who you are, and what your struggles are. - Jason Will

These conferences and live events will expose you to people that will challenge you that will inspire you that maybe become another virtual mentor and add a lot of value to your life. - Jason Will

Our job as Christians is to love. - Diana Will

My blog is typically like a release of whatever I'm dealing with in my daily life.  - Diana Will

One of the takeaways I like most from your blog was that you know we are dealing with some hard stuff and we need to acknowledge it, own it, and release it.  - Jason Will

Feel it, own it, and be done with it. - Diana Will

One of the powerful things that I got out of Discover Leadership was there is only a negative connotation in something because there's a positive. If we didn't have positive, we wouldn't have negative. - Diana Will

You're not going to be able to appreciate the positive without the stern reality of the negative. - Jason Will

I hope that this podcast is motivational for people to started searching for an event that speaks to them. - Jason Will

 

 

Jason and Diana Will literally travel down life's highway and have a candid discussion about their love of, the value in, and most significant "aha" moments at some of the professional conferences, life improvement events, and spiritual retreats that they attend. They both share how investing in these transformative events have enriched their lives, improved their careers, challenged them to acknowledge fear and uncertainty, and inspired them to be the best versions of themselves.