Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.

She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.

We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.

🎯 Key Topics Discussed:

1. How Bold & Beyond scaled a campaign to 1B+ reach
2. Social media vetting & influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor & CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency




Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo:
https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Megan Hueter, EVP & Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling.

We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier.

🎙️ Key Topics Discussed:

1. How PRISMA predicts influencer ROI with 87% accuracy
2. Vetting creators with AI-powered risk detection
3. Building brand-safe influencer strategies at scale
4. Why LinkedIn is a goldmine for executive eminence
5. Creating AI personas for hyper-targeted storytelling
6. What marketers get wrong about celebrity influence
7. The case for B2B influencer marketing in 2025
8. Can a brand recover from cancel culture?


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
 IMpulse is brought to you by Phyllo.

👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...

In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.

🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.

Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.

We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.

🎙️ Key Topics Discussed:

1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

 Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.

We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.

🎯 Key Topics Discussed:

1. Why influencer education belongs in the classroom
2. The ethics of becoming a content creator
3. What it takes to build a niche and grow sustainably
4. How AI tools are reshaping the creative workflow
5. Campus creators and the future of brand collaborations
6. Why "riches are in the niches" — and how to find yours
7. Bill’s bold prediction for the future of creators in America


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.

Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.

🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.

Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.

🎙️ Key Topics Discussed:

1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!

In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.

We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.

🎙 Key Topics Discussed:

1. Why traditional PR fails both brands and employees
2. The rise of feel-good PR and emotional intelligence in communications
3. How Lem-uhn vets influencers with AI and manual checks
4. Brand safety in wellness, social impact, and sustainability
5. Why authenticity is non-negotiable in influencer marketing
6. Building a purpose-first agency that puts people before process




Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast!

In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation.

Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands like Coca-Cola, Uber, and Meta while shaping the future of influencer marketing. From the early days of signing Vine stars to building a data-driven social media empire, Joe offers game-changing insights on scaling businesses, AI in brand safety, and the next evolution of the creator economy.

🎙 Key Topics Discussed:
1. How Joe and Matt built a $100M+ influencer marketing giant
2. How AI-powered tools are shaping the future of influencer marketing
3. Why top brands are shifting from media-led to social-led approaches
4. Why social media will dominate 90% of purchase decisions
5. Viral Nation’s unique growth playbook
6. How radical candor and empowering teams fuel success




Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]

S3E01 of IMpulse: The Influencer Marketing Podcast 🎙

We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.

With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape.

🔑 Key Topics Covered:

1. How to create viral gaming campaigns in 2025
2. The shift between niche vs. mega influencers in gaming
3. AI’s role in influencer marketing and campaign success
4. Emerging platforms: Why Red Note is gaining traction
5. How AAA Agency ensures brand safety in influencer collaborations
6. The future of gaming x influencer partnerships and the merging of real & virtual worlds


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]