IMTS Podcasts

After IMTS 2014 featured the world’s first 3-D printed automobile many people left Chicago asking, “How can IMTS top THAT in 2016?”

See for yourself in this interview with Peter Eelman, VP of Exhibitions and Development for AMT. Peter will share many new and exciting attractions you won’t want to miss!

Host:

Steve Miller

Kelly’s Dad, Marketing Gunslinger

If you've followed Steve's last two webinars, you've learned how to clearly identify those attendees who best fit your prospect profile, as well as how to create the most effective message that attracts their attention. Steve closes the loop in this session by taking you through a list of the best Media you should use for communicating your Message to your Market. If you're serious about having your best IMTS 2016, you must understand the fact that preshow communications can have a HUGE impact.

Host:

Steve Miller

Kelly’s Dad, Marketing Gunslinger

Concerned about the global economic outlook and how it affects key markets in the U.S. economy? Join Pat McGibbon, AMT VP — Strategic Analytics, for an update on the latest data and trends. He will discuss both the current and future outlook for the U.S.

Host:

Steve Miller

Kelly’s Dad, Marketing Gunslinger

Maximize your time on the show floor, build ROI and drive results with IMTS’ official lead retrieval solutions.

It’s opening day at IMTS 2016 and attendees walk into your booth. Are they a hot lead? How will you collect their contact information and what will you do with it? Let us assist you and your staff in learning how to effectively qualify, capture and manage your leads, all before you get to Chicago!

It’s not too early to start thinking about which lead retrieval system will work best for you. Join Holly with Convention Data Services, our official lead retrieval vendor, as she reviews the latest technology in lead management that are available to you at IMTS 2016. Holly has 17 years of lead retrieval experience and she’ll share best practices that will help you make this your most successful IMTS yet!

Speaker/Host:

Holly Gosnell, Senior Exhibitor Services Account Manager, Convention Data Services

Steve Miller, The Adventure

Another Secret Weapon: Shock & Awe

Sometimes we aren’t looking to blast out marketing and advertising to a big list, right? Sometimes we have those handful of highly qualified prospects we want to make a BIG impression on. Sometimes it’s just ONE person.

That’s when Shock & Awe Marketing can be your best tool.

Completely opposite of the military “shock & awe” parlance where the objective is to paralyze an adversary’s will to keep fighting, the business marketing definition involves sending prospects a package of materials and goodies that is unexpected and so impressive it takes their breath away.

Join Steve as he explains how you can use Shock & Awe to grab the undivided attention of a top prospect, clearly separate yourself from your top competitor, and close more big deals!

Speaker/Host:

Steve Miller, The Adventure

Social Media Advertising for IMTS

We all know social media is the Godzilla of the Internet. But one of the most difficult tasks for B2B businesses is figuring out how to connect participation with ROI. There is another way you can use social media that might actually be more powerful and profitable — advertising on social media! If you are using it or aren’t familiar with it, make sure you attend this eye-opening webinar on how to use this incredible B2B tool for both building results at IMTS 2016, as well as pumping up your daily marketing efforts.

Speaker/Host:

Steve Miller, The Adventure

Big IMPACT Exhibiting

Join Bob Ryley and Mike Jeewek with GES to discuss the process of building a booth before any work is done. They will be touching on the following topics: Engagement, Creativity, Design & General Planning, Technology & Data, Graphics & Messaging, The Design Brief/Design Process.

Speaker/Host:

Bob Ryley — Vice President, National Sales, Global Experience Specialists (GES)

Michael J. Jeewek — Director of Client Relations, Global Experience Specialists (GES)

Steve Miller, The Adventure

Electrical 101 for IMTS 2016

If you need electricity for your booth at IMTS (and we’re guessing you will!), be sure to watch this special presentation from Derrick Munro of Freeman Electric.

Speaker/Host:

Steve Miller, The Adventure

400% ROI?

Part 5: The Message

In this important part of achieving the highest ROI from your exhibiting dollar, Steve talks about how to communicate the best MESSAGE for attracting the attention of your top prospects before IMTS even opens.

Speaker/Host:

Steve Miller, The Adventure

Using EI Technology to Create a Focused Innovative Workforce

Are company hotheads costing you money? Join Dr. Jim Kestenbaum and learn how the basics of EI (Emotional Intelligence) can help and hurt your bottom-line. He will help you determine the sweet spots to put EI to work in your business to increase profit and drive down waste.

To get the most out of this webinar, consider buying this inexpensive book, “EI 2.0” by Bradberry & Greaves (Amazon) , and taking the short EI assessment. Get your own EI scores and start learning specific ways to create more effective leadership and culture

Speaker/Host:

Dr. Jim Kestenbaum and Steve Miller, The Adventure