IMTS Podcasts

One of the biggest mistakes companies, large and small, make is thinking that simply "announcing " a product is what marketing is all about. "Announcing our all new 2013 shiny, blue Widget!"

Uh no, that's not marketing. Marketing actually helps make the sale and there are proven steps and tactics to use in marketing that can help make that happen.

In this session, Steve shares seven important ingredients you should incorporate in all your marketing messages. (Just implementing ONE of these might make a HUGE difference in your results!

Speaker/Host:

Steve Miller, TheAdventure.com

You think selling your products is hard? How would you like to sell one of the most common commodities in the world? Meet Kelly McCann, one of the top industrial supply salespeople in North America! Kelly has been selling for over 25 years and is one of the best salespeople you'll ever meet. Ask him what he does and he'll tell you, "I sell toilet paper!" How does Kelly do it? How does he create such unbreakable relationships with his clients that they'll pay a premium price for toilet paper and stay with him for years? How does he generate new clients? What's his secret and how can you transfer his knowledge to the manufacturing industry? Listen to the interview with Kelly McCann now!