IMTS Podcasts

Are you retargeting?

Yes, you think you are, but it’s not really working for you?

No, you either don’t know what it is, or it’s too complicated, or it probably takes too much time?

If you’re using SEO, Google Adwords, Facebook Advertising, or just plain getting traffic to your website, you NEED retargeting! This is one of the most powerful tools created for online marketing in the last couple of years, yet most B2B companies are not maximizing it’s usefulness.

Join Steve in this session as he fully explains what retargeting is, share examples, and shows you set-by-step how you can develop a solid retargeting plan.

Speaker/Host:

Steve Miller, TheAdventure.com

Broadcast Live on Tuesday, September 22, 2015

Podcasts are all-new for IMTS 2016! We want to be sure you get all the information you need for the upcoming show — even if you’re on the go! In our first ever podcast, join Steve Miller and Peter Eelman, VP — Exhibitions & Communications, as he discusses the IMTS Exhibitor Workshop in January and other marketing tools so you can start your show year off with a bang. We’re also discussing the e-Kit, registration, hotels and transportation around McCormick Place, which will be undergoing some construction during show time. Finally, you’ll hear about the exciting changes to the show floor!

Speaker/Host:

Peter Eelman — Vice President of Exhibitions & Communications

Steve Miller— President, TheAdventure.com

Email is the one tool everybody has embraced as the #1 way to communicate. But, as we all know, the Law of Unintended Consequences has reared its head and now the volume of email in our inbox (and our prospects' and customers' inboxes too) has reached tidal wave proportions.

Still, email can be a powerful marketing and communication tool when used correctly. This webinar will share what you CAN do to make email effective, how to avoid spam filters, how to get your emails opened and read, AND some the things you must avoid so you don't get in trouble!

Speaker/Host:

Steve Miller, TheAdventure.com

We all love using the Internet because it's FREE, right? Guess what other marketing tool is free -- PR. You might think PR stands for "press releases," but, in fact, that's just one tactic of "Public Relations." Smart marketers have used PR for years, and it's just as powerful for local marketing as it is for national. So if you've never used PR, or have tried it with no results, join us on Thursday, April 17 to learn the different ways you can incorporate PR in growing your business.

Speaker/Host:

Steve Miller, TheAdventure.com

Do you rely on organic SEO for generating most of your online leads? Maybe you’ve used Google Adwords?

But are you aware of the new power of advertising on Facebook? Obviously, we all know Facebook is BIG. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. You can bet your ideal market is using Facebook nearly every day.

But so what? Can you, B2B company, use a social platform like Facebook to build your business? For many, the surprising answer is yes, but you need to learn how.

Speaker/Host:

Steve Miller, TheAdventure.com

There's an old saying about achieving success in business: Look at what everyone else is doing and do the opposite!

Which marketing tools are overused by EVERYBODY these days? Email and social media, right? Everybody blasts emails to anybody who can fog a mirror simply because they can and because it's free. They think that's good marketing.

And everybody's chasing that big shiny object called social media. Hey if everybody else is chasing it, then we should, too, right?

But smart marketers do the opposite. They look for ways to effectively and profitably reach their targets that fewer and fewer competitors use. And guess what that is today? Here's a hint. Where does everybody still go every day to PROACTIVELY accept incoming communications?

Answer? Their mailbox!

We ALL go our mailbox Monday through Saturday wondering what surprise (besides bills) awaits. And with more and more marketers sending less and less mail, that means it's easier than ever to stand out from the crowd and get the attention of your prospect.

Speaker/Host:

Steve Miller, TheAdventure.com

Below is the list of twenty+ Cool Tools Steve shared:

1. 1Password

2. Anti-Social

3. Freedom

4. Focus @ Will

4b. Focus Booster

5. Evernote

6. FreeConferenceCallHD

7. Trello

7b. Basecamp

8. Google+ Hangouts

9. Spreaker

10. 99Designs

11. 99Copywriters

12. Canva

13. Fiverr

14. IFTTT

15. Google Alerts

16. SurveyMonkey

17. LeadPages

18. Screenflow

18b. Camtasia

19. Overcast

20. Moleskine notebooks

Speaker/Host:

Steve Miller, TheAdventure.com

You requested it! You got it! During a recent IMTSedu Attendee Webinar there were a lot of people asking for help getting more out of trade shows. IMTSedu's own Marketing Gunslinger, Steve Miller, just so happens to be the author of the #1 selling book in the trade show industry and he will share with you his own tips and tricks (and some true Secret Weapons) for maximizing your ROI from exhibiting at trade shows. From pre-show promotion to post-show follow-up, this will be a full, content-packed hour!

Speaker/Host:

Steve Miller, TheAdventure.com

We all KNOW we're supposed to show how different and superior we are to the competition.

But that's easier said than done. Everybody says they provide the best customer service! Everybody says they sell top quality products and services! Everybody says their prices are fair! How do you actually develop a meaningful and congruent difference that will help build your business?

That's what we're going to talk about in this IMTS Webinar. Learn the exact steps you and your team can go through to identify your important uniqueness and how to communicate it to your top prospects.

Speaker/Host:

Steve Miller, TheAdventure.com

David Ogilvy once said the best copywriters worked for mail order catalog companies. Why? Because their job was to SELL something.

Copywriting, very simply, is the ability to put words on paper that get people to send you money, or ask you to contact them, or give you their name and email. Good copywriting creates tremendous leverage, because once you get the right words on paper…in the right order (and this is key), all you have to do is use the right media to deliver that message to the right person.

Whether you do the copywriting yourself, or have someone do it for you, you'll want a better understanding of what makes good copy.

Speaker/Host:

Steve Miller, TheAdventure.com