Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.

So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.

Our guest co-host this week:

Dan Misener

Dan Misener is co-founder of Bumper, a podcast growth agency.

Dan's Website

Links to interesting things from this episode

• TrueFans | Podcasting That Pays
• OP3: The Open Podcast Prefix Project
• Mobile Game Ads Are Boosting Podcast Follower Counts - Bloomberg
• Podcast Standards Project | Advocating for open podcasting
• The State of Podcast Agencies 2024
• Does Podcasting Still Need the IAB? - In & Around Podcasting
• Is the CPM Model in Podcasting Really Unsustainable? - In & Around Podcasting

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

Introducing: Life's 2nd Act

Life's 2nd Act: a podcast journey into finding direction and purpose. This is the podcast that delves into the transformative phase of mid/later life, exploring its challenges, new directions and uncertainties that come with it. We do that through talking to people who have a story to tell and insight to share, or a snippet of something special. Sharing stories, exploring dilemmas and seeking solutions together.

LIfe's 2nd Act Trailer

Welcome to this bonus episode of In & Around Podcasting. This week, Mark and Danny take a look at this year's Podcast Movement, taking place in Washington, D.C. between August 19 and 22.

They share tips for first time attendees, how to plan your schedule effectively, some things you shouldn't forget, and loads more useful tips.

Links to interesting things from this episode

• Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

According to the most recent stats by the Podcast Index, there are 315,000 active podcasts (based on publishing at least one episode in the last 30 days), with 446,000 in the last 90 days.

Given there are 4.2 million podcasts listed in the index, are the seemingly low numbers (around 10% of all podcasts actively publishing) a cause for concern, or an opportunity for podcasters in the long term?

Join your host Danny Brown, and guest co-hosts Bryan Entzminger and Al Grego, as they dive into the data and offer their take.

Our guest co-hosts this week:

Al Grego

Producer & Host of 'Yes, We Are Open', 'Just Good Business', and 'The Produce Stand podcasts.

Al's Website

Al's Facebook group

Al's Facebook page

@pftw on Instagram

@pftw on X

Al on YouTube

Bryan Entzminger

Bryan Entzminger is a podcaster and editor. He loves helping other podcasters and editors through the unofficial Hindenburg users group on Facebook and cohosts the Podcast Editors Mastermind and the Podcast Gauntlet. You can find him at TopTierAudio.com

Bryan's Website

Bryan's Facebook group

Bryan's Facebook page

@toptieraudio on Instagram

@toptieraudio on X

Links to interesting things from this episode

• Podcast Editor Academy
• Steve Stewart
• Sorry About The Murder
• Pod the North | Kattie Laur
• Toronto Mike
• Podcastindex.org Podcast Stats
• How many active podcasts are there?

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

Introducing: Life's 2nd Act

Life's 2nd Act: a podcast journey into finding direction and purpose. This is the podcast that delves into the transformative phase of mid/later life, exploring its challenges, new directions and uncertainties that come with it. We do that through talking to people who have a story to tell and insight to share, or a snippet of something special. Sharing stories, exploring dilemmas and seeking solutions together.

LIfe's 2nd Act Trailer

In episode 14, we discussed whether the V4V - Value4Value - model was dead, with a focus on streaming sats (Satoshis) since this is primarily what many podcasters associate V4V with.

The episode stirred up quite the conversation online, with some interesting takes on the episode and points raised. So this episode sees Mark chat with David Medus on how he uses V4V beyond sats and the overall philosophy behind it.

Links to interesting things from this episode

• Andy Lehman on X and V4V is not just streaming sats
• Is Value For Value's Future in Trouble?

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

Introducing: Life's 2nd Act

Life's 2nd Act: a podcast journey into finding direction and purpose. This is the podcast that delves into the transformative phase of mid/later life, exploring its challenges, new directions and uncertainties that come with it. We do that through talking to people who have a story to tell and insight to share, or a snippet of something special. Sharing stories, exploring dilemmas and seeking solutions together.

LIfe's 2nd Act Trailer

Welcome to a special bonus episode of In & Around Podcasting. This week, Mark and Danny are joined by guest co-host Garry Aylott, Head of Design at Captivate, to talk about the new Captivate 2.5 dashboard release.

This includes designing for both indie podcasters and large media production companies, as well as taking podcast networks up a notch for all Captivate podcasters. Sit back for an educational walk-though of the SaaS decision-making process.

Links to interesting things from this episode

• Captivate 2.5 - Unlimited Networks & a Sleek New Look
• Dashboard 2.5 Release Preview - YouTube

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

It was recently announced that Alby, one of the most popular streaming sats platforms for podcasters when using Value4Value (V4V), is no longer offering new accounts to people in the US.

Does this news mean a major roadblock to growth and adoption of V4V, or just part of a new medium's growing pains? And what alternatives do podcasters have?

Join Mark and Danny and guest co-host Mathew Passy as they share their thoughts on where we are and what the future holds for the V4V approach to creator support.

Our guest co-host this week is Mathew Passy

Long time podcast producer and consultant, now trying to solve as many other problems as I can for podcasters via Custom Podcast Solutions!

Mathew's Website

Mathew's Facebook page

@mathewpassy on Instagram

@mathewpassy on X

Mathew on YouTube

Links to interesting things from this episode

• Kevin Lowe - Grit, Grace, & Inspiration
• Trailergram – Promote Your Podcast Trailer to Targeted Potential Listeners
• Alby Hub
• Value 4 Value Podcasts | Podcastindex.org
• V4V Stats from the Podcast Index
• Alby no longer offering new accounts to people based in the US

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

In the June 3 edition of industry publication Podnews, editor James Cridland reported on the rumour of "a large podcast hosting company having an all-hands meeting with the news that they'd found a buyer for the company."

There's also industry rumours of at least three hosting companies either looking for buyers or open to buyer approaches. We've seen podcast hosting companies either close or be acquired before: Spotify bought Anchor and Megaphone, and Global acquired Captivate, as some examples.

So with the rumour mill around more acquisitions currently red-hot, does this mean podcast hosting is in a boom & bust period? Or is it just a sign of a medium continuing to mature and take advantage of good opportunities?

Join Danny and guest co-host Eric Silver, as they discuss what this means for hosting in general, and what the lay of the land might look like in 12 months time.

Our guest co-host this week is Eric Silver

Eric Silver is an award-winning podcast producer, game designer, and teacher based in the great state of New York. He's the Head of Development and co-founder of Multitude, an independent podcast collective and production studio in Brooklyn. He’s produced 11 podcasts that have racked up tens of millions of downloads, and developed many more, characterized by strong, original structures and thriving communities. He widely known as the Best Dungeon Master in Podcasting, running the actual play TTRPG show Join the Party for 7 years, and is a professor at Stony Brook University's Podcast Incubator

@el_silvero on Instagram

@el_silvero on X

Eric's Website

Links to interesting things from this episode

• PABLO TORRE FINDS OUT - YouTube
• Our Plant Stories podcast with Sally Flatman
• PABLO TORRE FINDS OUT | Substack
• Rumours of a large hosting company finding a buyer

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well.

Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last year when it came to helping listeners discover and follow a podcast.

The same happened when asked how easy it was to list a new podcast, with all main platforms suffering a drop in the previous year's score.

Join your usual hosts Mark Asquith and Danny Brown, with special guest co-host Genevieve Hassan, as they break down this report, and what the bigger podcast platforms need to do to when it comes to helping podcasters start and grow a podcast.

Our guest co-host this week is Genevieve Hassan

Genevieve is a former BBC News senior entertainment journalist who's interviewed hundreds of celebrities for more than a decade - including A-listers such as Chris Pratt, Hugh Jackman, Anne Hathaway, Keanu Reeves, Mila Kunis, Justin Timberlake and Kristen Wiig.

@celebritycatchuppodcast on Instagram

@CelebCatchUpPod on X

Genevieve's Website

Links to interesting things from this episode

• Podnews report card - results for 2024

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day.

Podnews

Spotify recently announced they're no longer offering the option to easily record and edit within the platforms's hosting dashboard, a popular feature that was part of podcast host Anchor, before it was rebranded as Spotify for Podcasters.

Online communities on Reddit and Facebook are full of upset podcasters looking for alternatives, since many podcasters used the "all-in-one" recorder/editor/publisher.

So, should podcast hosting platforms continue down the tech stack path, or is this a sign that perhaps a "one size fits all" isn't a viable strategy in the long run? Join your regular hosts Mark and Danny, with guest co-host Neal Veglio, as they discuss what hosting looks like in 2024 and beyond.

Neal Veglio Founder of Podknows Podcasting, collaborating with Captivate to help brands and individuals to get the best possible return from branded podcasting. Neal's Website @realnealveglio on X Neal on YouTube

Links to interesting things from this episode

• Evolving how you create on Spotify for Podcasters - Spotify
• Spotify for Podcasters discontinues the old editor - what now? : r/podcasting
• What's changing with Spotify for Podcasters? : r/podcasting
• Podcasters' Support Group | This might have been asked already re. Spotify
• Podcasters' Support Group | PSA to my fellow podcasters out there

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.

A Breath of Fresh Air

Show notes written by AI and not touched... to prove that we do only get 70% of the way there with AI...

The episode features a review of the Podcast Show 2024, with discussions on booth activities, industry trends, and event experiences. The conversation covers topics such as booth engagement, monetization, video content, event organization, and after-party dynamics. The conversation covers the topics of exclusivity and networking at events, the role of AI in podcasting, and positive experiences and shoutouts from the podcast show. The hosts discuss the impact of exclusivity at events, the value of networking, and the use of AI in podcasting. They also share positive experiences and shoutouts from the podcast show.

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.

A Breath of Fresh Air