In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one of the most sought after events in the legal industry calendar.

We review the insights of one of the businesses of law sessions at the event about intake and revisit the importance of keeping the user in mind when opening a new channel for communicating with your potential clients.

Finally, Grace introduces Persist Publishing, a new arm of Persist, dedicated to helping attorneys publish their own stories and become bestseller authors. We talk about why writing a book can potentially be the most effective way to stand out from your competitors and why it matters to people whether they read it or not.

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When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to forget about the most valuable asset your law firm has: you and your voice.

Paul Faust, from RingBoost, joins Grace and Liel to discuss the importance of personal, compassionate, and authentic conversations that have always been a critical factor for building relationships that lead to business success.

Paul explains why law firms often make the mistake of not paying attention to the digits in their telephone number and make it part of their brand. This conversation explores why vanity (branded) telephone numbers and advanced digital technology can work harmoniously to get you better results. 

Resources mentioned in this episode:

• RingBoost

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It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited to throwing expensive parties to impress people. 

Public relations is essential for every law firm; chances are that you already practice some PR for your law firm, whether you call it Public Relations or not. From the charity work you do for your community to the posts you share on social media celebrating your law firms’ latest accomplishments.

Join Grace and Liel for a conversation about what it means to do Public Relations for your law firm in these times, what opportunities you could be exploring and leveraging, and how to measure the results of your efforts.

Still, wondering why you should listen?

If you have never heard of HARO, you should listen.

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If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related to their practice areas completed in Google search in their market.

Join Grace and Liel as they review the search volumes for personal injury and workers compensation queries for the ten largest states, population-wise:

1. California
2. Florida
3. Texas
4. New York
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. North Carolina
10. Michigan

While many law firms reacted with panic to the arrival of Coronavirus, our numbers show which markets have weathered the storm and which have seen an increase in demand. In some markets, we noticed record increases in relevant queries month by month. 

Download the slides here!

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As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have been held in person but will now take place online.

Webinars have been around well before COVID-19’s arrival. But, in 2020, this format of delivering content has been embraced by event organizers to transform their annual conferences into virtual events, and while it is a practical solution, is it a great experience? We have all been to webinars, and they all look the same; a PowerPoint, low-resolution video, and audio that is clear at best.

From virtual exhibitor halls to cocktail receptions, we look at all the creative solutions that some of the most renowned legal organizations implement to keep their members and attendees engaged and satisfied with their virtual events. 

Events to be on the lookout for:

• Mass Torts Made Perfect
• Great Legal Marketing's Heroes and Icons
• PILMMA Law Firm Growth Maximizer

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Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to help.

So what should lawyers and practice managers do when they need to find a marketing agency or other kind of vendor, and they have no one to recommend them an option? Google is a great place to start.

In this conversation Grace and Liel explore why it is important to research vendors before reaching out to them; but more importantly, why not reaching out to vendors due to fear or skepticism may be holding your law firm from finding the partnership they need to take their practice to the next level.

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Atty McDonald Worley joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far.

Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do the recent talcum powder and RoundUp settlements mean, and why is the momentum that Zantac is having justifiable.

We also talk about the first wave of claims coming up as a result of Covid-19, what Don learn during his fight with Covid-19 and how he is leading his team in a time of growth and expansion for his law firm amid a pandemic.

Resources mentioned in this episode:

• McDonald Worley
• Leaders in Mass Torts
• MASS TORTS MADE PERFECT

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Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients' injuries long-term consequences. Luckily there are life care planners.

Kelly Campbell from CARDINAL LifeCare joins us for a conversation about having the right partner to examine, interpret, and apply all relevant medically related information of a catastrophic injury case can help you achieve the highest possible settlement for your client.

Kelly explains why communication with her patients is a critical element in successfully handling her cases. She stresses the importance of having interpreters that can ease the communication between you and the client and presenting all documentation and forms in a language, the client can understand.

This episode will help you better understand the value of having the right life care planner on your side from an early stage the next time your marketing efforts get you in front of a potential seven-figure settlement case.

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For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of local service ads for law firms, Google at the end of July rolled this new type of campaign at national level and for most practice areas.

Now that is has been a few weeks since the release of the much anticipated LSA campaigns, law firms and marketers alike are left scratching their heads. Should you apply for Google Guaranteed? What is the difference between Guaranteed and Screened? Do you need to run campaigns to get certified by Google? How to apply?

Our conversation explains from the point of view of a law firm and a legal marketing agency, the process for applying, what is the difference between Guaranteed and Screened and the role of LSAs in all of this. Plus, the reasons why you should care about this meaningful step Google has taken towards promoting law firm services in a new way.

Resources mentioned in this episode:

• Google LSA FAQ
• Google's LSA Budget Calculator

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Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this year the American Association of Motorcycle Injury Lawyers, otherwise known as Law Tigers was there

On this exclusive conversation, recorded live from Sturgis, Ari Levenbaum, Co-Owner, and COO of Law Tigers explains why to do niche marketing effectively, you cannot just study and know your target audience, you need to be part of it.

From the decision making, the process of attending the rally amid a pandemic, to having a granular understanding of the different segments within their target market, Ari explains that what makes their strategy works is a combination of an intuitive understanding of their demographics lifestyle paired with hundreds of data points that guide their marketing investments.

Resources mentioned in this episode:

• Law Tigers
• Sturgis Motorcycle Rally

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