In Camera Podcast

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations.

Joe Ruotolo joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion fast.

If you are frustrated with the limitations that live chat has and have been looking for an enhanced chat experience on your website, this conversation is for you.

Resources mentioned in this episode:

• Intaker

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You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care?

What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars?

With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up with recent trends, particularly with opportunities your law firm should be exploring.

Join us for a conversation to find out if there is a message behind all noise.

Resources mentioned in this episode:

• What's An NFT?
• Clubhouse: The Trending Audio Social Media App
• To balance our conversation, here is an interesting take on why lawyers should not join Clubhouse

Send us your questions at [email protected]

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As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too.

Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. 

OK, so content is king, but you don't know where to get started. Grace shows us how to use free tools to find ideas and topics to write about, and Liel explains how you can join the conversation on trending topics to "steal" the attention and even use other parties' content ethically to capture new leads for your law firm.

Resources mentioned in this episode:

• Texas Blackout: The Next Big Class-Action Lawsuit
• Sniply: add a call to action to links you share
• Google Trends
• Google Alerts

Send us your questions at [email protected]

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This past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it.

Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping the lights on, remote teams, and campaign strategy adjustments

As Texas is coming out of this darkness, the question of is this blackout will be the new BP oil spill? emerges.

Grace shares how Hilliard Martinez Gonzales LLP and Brent Coon & Associates, with the expertise of X-Social Media, are laying the ground for what could become the next big class action.

****HELP****

• Help Texans by Making a Donation Today
• Help People in Oklahoma and Louisiana

Send us your questions at [email protected]

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If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition?

Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign configuration.

From your negative keyword list to your campaign's quality score, this will all now be essential to beat your competition as Google Ads becomes more of an AI-driven platform. It is now more than ever critical for campaign managers to get their campaign optimizations right and start treating bids as the third and potentially least vital factor to determine a campaign's success.

Resources:

• Why your quality score matter for your law firm's Google Ads Campaign
• June Summit for law firms in June 2021
• Google Is Moving on From Broad Match Modifier

Send us your questions at [email protected]

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“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team.

Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in platforms you are very likely already using and how to expand their capabilities and efficiency with some simple tweaks.

Now, suppose you are in the privileged position of receiving hundreds of calls a day from new and existing clients. In that case, you have to get super-smart in your call distribution so your team can stay focused on handling cases as opposed to untangling the spiderweb that your telephone has become. 

Resources:

How Persist saves a quarter-million-dollar a year to The Law Offices of Gacovino Lake

Send us your questions at [email protected]

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January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is.

It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far.

You probably wish somedays that your law firm shouldn't have to rely on so many different Management-Software to operate. We explore the pros and cons of software consolidation.

Resources:

• Facebook testing brand safety topic exclusions for advertisers
• How are local service ads impacting Google Ads accounts?
• Are LSAs a Good Investment for Your Law Firm?

***For Arizona Lawyers***

Join Liel this Thursday, February 4th, at 1 pm MST for a Turbo Express Hispanic Marketing Webinar

Here's what you will learn in just 45 minutes:

• How Hispanics choose law firms.
• The demand for legal services by Hispanics in Arizona.
• English vs. Spanish; what is more cost-effective in Arizona?
• How to find the leads who want to hire your law firm now.
• What mistakes your actual competitors are making.
• How to measure the ROI of your strategy.

SAVE YOUR SPOT NOW

Send us your questions at [email protected]

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What is a lawyer to do in an industry set in old ways? Follow or disrupt.

This week, we welcome Ali Katz from the New Law Business Model to discuss why the new model is the way forward.

In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms should be managed. Her model puts relationships before transactions, and no, Ali's legal services are not low bono; in fact, her firm under her new model was generating millions in just three years.

In her new book, The New Law Business Model, Ali shares the lessons she learned along her journey and how you can also break with the old ways and use your law degree for the good of families, small businesses, and most importantly, your well-being. Listen now to learn more!

Resources:

• The New Law Business Model - Book
• The New Law Business Model - Programs

Send us your questions at [email protected]

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If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action.

Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was first announced last year. Join our conversation to find out more.

Hear about the three mass torts that have been gaining momentum and attention since the beginning of the year. You'll be surprised to learn that not all of them are new ones.

More on Facebook's response to iOS 14

Send us your questions at [email protected]

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It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level.

Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our conversation covers what considerations you should have about what could have impacted your rankings and what you should do next.

But first, If you haven't yet made your Google My Business listing a central part of your law firm's marketing strategy, you are missing a world of opportunities that could potentially generate more results for your law firm than your website.

So don't let another day go by without leveraging the power of GMB and getting familiar with SMITH, Google's new algorithm. 

December 2020 Google Core Update and Its Impact on Attorney MarketingQuestions to consider if your site is hit by a core update 

Send us your questions at [email protected]

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