In Camera Podcast

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week's episode, we discuss their potential impact on your law firm's digital marketing strategy and what you should consider doing about it, which again shouldn't come as a surprise if this is not your first time listening to our show.

We all knew of the much-anticipated page user experience update. Still, we take a moment to review the two code updates that sandwiched it along with a two-stage spam update that also generated some positive impact on the SERPs. Who saw the most disruption, and how it affected the legal industry.

Since we are already on the topic and will also kick in this summer, starting September, we discuss Google's new three-strike Google Ads policy that can take get your PPC strategy shot down in less than 90 days and how to avoid that from happening to you.

Resources mentioned in our episode:

• July Google’s algorithm update recap
• June’s Spam update, what do you need to know about it
• Google Ads new three-strike policy roll-out  

Send us your questions at [email protected]

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You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients.

In this week’s conversation, we discuss how hosting your own podcast could be the one strategy that can help you bust your entire digital strategy while actively helping you to build more authority, expand your networks and generate new clients along the way.

There are multiple ways you can leverage the power of podcasts to grow your law firm; whether you want to host your own show or be a guest at some of the podcasts you listen to (wink wink), this episode will hand you in 30 minutes everything you need to know to launch your podcast strategy.

Resources mentioned in our episode:

• SquadCast (affiliate link) - a powerful platform to easily record great audio and video quality for your podcasts.
• Platforms to host your podcast
• Why Your Law Firm Needs a Podcast

Send us your questions at [email protected]

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While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with the potential of becoming the next big thing, introducing CoolSculpting and CPAP.

Grace explains how her firm stays up to date about potential new torts and how early they initiate the process of generating awareness to get a sense of the impact and potential a mass tort has.

From how to navigate through the early stages of a potential tort to keeping track of the new developments and considerations that will determine the effectiveness of a marketing strategy, this conversation about two up-and-coming torts shares it all.

Resources mentioned in our episode:

• Recalls, Market Withdrawals, & Safety Alerts
• What is a Mass Tort Lawsuit?
• Mass Torts Made Perfect
• Philips was sued by consumers
• CoolSculpting Weight Loss Procedure Customers File Class Action Lawsuit

Send us your questions at [email protected]

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Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology.

Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: How Lawyers Win the Hispanic Market. She co-authored the book with Liel to address why lawyers can no longer afford to ignore this booming market.

At a growing rate of 1.5 million per year and projected to account for 80% of the total U.S. total population growth by 2040, Hispanics are a necessary market for your law firm to thrive now and in the future. And in this episode, we explore the simple steps you need to become relevant to this vibrant Latinx market.

Resources mentioned in our episode:

• BUY NOW - Beyond Se Habla Español for $0.99 for a limited time
• Hispanic Legal Marketing by Nanato Media

Send us your questions at [email protected]

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Paraquat, the weed-killing herbicide that has been linked with causing Parkinson’s disease, has been gaining more and more attention, particularly since the beginning of the year. And if you want to know how this mass tort has developed over the past few months, this episode is for you.

Despite being banned in over thirty countries globally, Paraquat has not been banned yet in the United States. The use of Paraquat in the U.S. has only continued to grow in recent years.

Because Paraquat is only allowed to be used by licensed professionals, there is a path to tracing where this harmful pesticide is being used. In our conversation, we discuss how to use digital platforms to discover the potential heat zones of Paraquat cases and how to target them.

Resources mentioned in our episode:

• Help protect people from Paraquat
• Under the Radar – 2021 Q1 Mass Torts
• Leaders of Mass Torts
• Paraquat: New Mass Tort Opportunity for Law Firms
• Estimated Agricultural Use for Paraquat, 2017

Send us your questions at [email protected]

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You constantly hear about people who fall victims to scams and fraud. Immediately your mind says, "Nah" that won't happen to me," then one day, you wake up and realize that all your life savings are banished. You think that if only you had checked your financial advisor license in brokercheck.com (free of charge), you would have found out that your "Finacial Advisor" was not even licensed in the first place.

Atty David Meyer, the managing principal at Meyer Wilson, one of the nations leading firms representing investment fraud victims, joins us for a conversation on how one conversation at the copier machine over 20 years ago led him to win a record-breaking jury verdict protecting 150 investment fraud victims. 

Since then, David has been battling fraudulent financial advisors for more than two decades, and in this conversation, he shares some of the best advice he has for other lawyers who want to protect themselves and their clients. 

Whether you are a lawyer looking for a renowned lawyer to help your clients with a potential financial fraud event to your client or you were too tempted to join Robinhood during the pandemic and invest all of your life savings in GameStop stock, this conversation is for you.

Resources mentioned in our episode:

• Meyer Wilson
• BUY NOW - The Investor Protector

Send us your questions at [email protected]

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When your career starts studying classical music in Boston, and you end up running one of the nation's most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments.

Atty Galen M. Hair, from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and using that to advance your career and grow your law firm. Furthermore, we discuss how he went from being reluctant about writing a book to publish one that has become his best marketing asset.

Insurance companies have one the publicity game, but that has not stopped Galen and his team from bringing justice to their clients and exponentially grow their law firm.

Resources mentioned in our episode:

• Insurance Claim HQ
• Picking Up the Pieces: Surviving Your Property Insurance Claim

Send us your questions at [email protected]

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By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with it, it will grow into something else.

On May 27th, Google hosted Google Marketing LiveStream, an event dedicated to share and promote Google Ads latest development and changes. Some of them are coming into effect immediately, and some others just high-level concepts that will not go into effect soon, but essential to keep in mind as it is where Google Ads is heading. The faster your law firm gets on board with the new stuff, the more likely you will beat your competitors. In this week's conversation, we review everything your law firm can leverage and should keep an eye on after this year's event.

Google Marketing LiveStream is not the only recent event that has impacted your law firm's digital marketing strategy. Earlier this month, Google went through a core update which is the first out of two expected in the next two months, so tune in to hear more about it.

Resources mentioned in our episode:

• Google Marketing LiveStream 2021: Takeaways for Law Firms
• 14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers
• Google advice on improving your site’s ranking for future core ranking update

Send us your questions at [email protected]

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You heard it once, you heard it twice, you probably listen to it every day, you probably heard it again today: you need a coach. The truth is all business owner needs one and a law firm owner this applies to you. The good and bad news is that there are too many coaches out there preaching to know the path to your success, and if you don't choose carefully, you may end up right where you started, minus several thousands of dollars.

Atty Allison Williams, the founder of Law Firm Mentor, joins us for a conversation to talk about the journey that took her from a start-up law firm to a multimillion business in under four years. And shares with us the secrets to growing her law firm exponentially and how she now helps other attorneys through coaching and mentoring achieve their full potential.

From the things Allison wished she would have known when she started her law firm to ways to reduce the complex process of building a marketing plan to a basic scientific method, this conversation will give you a fresh perspective on the role of a good mentor. 

Resources mentioned in our episode:

• Law Firm Mentor
• Law Firm Mentor YouTube Channel 

Send us your questions at [email protected]

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Seeing the bigger picture is easier said than done; the bigger picture sees outside your organization. You think you have it all figured out, but what about the things you don’t know because you don’t have anyone to ask? Atty Brian LaBovick joins us for a conversation about growth through helping others.

In his latest book, Not a Good Neighbor, Biran, gives out all of his insights and knowledge on handling accident insurance claims so that people, as in normal people without a law degree, can take control over their own claims without having to hire him or any other attorney. And why is he doing that? Because he sees the bigger picture, he knows that the more help he gives out to his community and even to his competitors, the bigger and stronger his law firm will become. 

Our conversation explores everything in between following your call to what mastermind is the right one for you. So click play and relax and focus on the blue blue ocean that is in front of you.

Resources mentioned in our episode:

• Not a Good Neighbor: A Lawyer’s Guide to Beating Big Insurance by Settling Your Own Auto Accident Case
• LaBovick Law Group

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!