In Camera Podcast

In this week's episode, we are joined by a former lawyer, now turned podcast master, and strategic relationship builder expert to discuss why law firms need to update their lead generation strategy.

John Corcoran joins Liel for a conversation on using podcasts as a tool to expand and strengthen your network as a way of improving the quality of the leads you are generating, increase brand awareness, and position yourself as a thought leader.

John explains why starting a podcast should not be an overwhelming process and how you should set priorities about allocating time and resources for this project. Furthermore, he explains the five different types of content you should be publishing in your podcast.

So if you ever wondered what it would take to start your podcast and generate content in a completely different way than the rest of your competitors are doing, this episode is for you.

It's time you raise your law firm's antenna!

Resources mentioned in our episode:

• Rise25 - Your key to starting your podcast
• Smart Business Revolution Podcast
• Audio-Technica AT2005USB Cardioid Dynamic USB/XLR Microphone

Send us your questions at [email protected]

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Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event.

From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall.

So whether you were live streaming, or missed the event, this episode will get you almost up to date on what went on last week at one of the year’s most awaited legal conferences.

Resources mentioned in our episode:

• PILMMA

Send us your questions at [email protected]

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Contact IO is a conference held once a year in Denver, where marketers, call center operators, entrepreneurs, and technology leaders come together to discuss and explore the latest in telecommunications tech. This year the Contact IO took place the second week of September, and Grace was there.

Grace shares everything with us, from the conference experience, set-up, and exhibitor hall organization to the trending topics at the conference and what recommendations you should consider implementing for your law firm’s communications.

And, if you ever answered a phone call from a local number only to realize the call was coming from a call center outside of your state and wonder why it is showing up as a local call, that is the result of a local presence configuration on their telephone system. While it may seem clever, our conversations explore why it is not a good practice for law firms and what you should consider doing instead to increase your answer rate or, even better, getting the leads to call you back.

Resources mentioned in our episode:

• Contact IO
• Persist Communications

Send us your questions at [email protected]

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Your law firm's success depends on the number of prospective clients you attract, and the journey of converting prospects into clients starts with your intake; get it wrong, and there goes your law firm.

Nick Werker from Answering Legal joins us for a conversation that explores the difference between having a sound telephone system against a bulletproof intake process that keeps your quality prospects transitioning into clients, your team productive, and your law firm growing.

Nick revisits the importance of rapport and mirroring the caller's tone. As expected, we discuss the importance of empathy, but most importantly, how to deliver empathy naturally and engagingly instead of a scripted empathy that does nothing to create trust.

If you want to learn more about how you can retain your best telephone agents, effectively qualify your callers, and stop missing out on potential clients, hit play now but first, be sure that someone is monitoring your law firm's telephone line.

Resources mentioned in our episode:

• Answering Legal
• Everything Except The Law Podcast

Send us your questions at [email protected]

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You are probably are familiar with the saying "always be closing" but have you ever heard "always be hiring"? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent.

This week Alay Yajnik from Law Firm Success Group joins us for a conversation that explores why law firms struggle to hire and, most notably, what they can do about it, even when competing against large organizations. We discuss when is the best time to hire and where you should be searching for talent.

Finally, Alay shares three steps you can take to create a recruitment plan that can land you your "dream team."

Resources mentioned in our episode:

• Law Firm Success Group
• Lawyer Business Advantage podcast
• Staffing Up: The Attorney's Guide to Hiring Top Talen

Send us your questions at [email protected]

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Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click.

In this week's conversation, we explore how TikTok can be equally successful for law firms wanting to join the latest pop culture trending conversation or educate their audience about the work they do in an entertaining way. You can do simple videos or use the platform's video editing options.

From the lawyers with five million followers to a lawyer giving his take on Meghan and Harry's interview with Oprah, our conversation will help you figure out how to get started with your TikTok strategy, or well in the worst-case scenario just entertain you. 

Resources mentioned in our episode:

• How to Use TikTok for B2B Marketing & Who’s Doing It Right
• John in 60 by Morgan & Morgan
• Lawyer Mike Mandell TikTok

Send us your questions at [email protected]

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How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has launched an initiative to combat that. Still, it requires everyone, including your law firm, to verify their number according to their new guidelines.

Whether you are receiving calls from people saying that they have received a call from your law firm when in reality no one has ever reached out to them or you are getting are missing calls from leads trying to reach out to you, this is an issue that the FCC looks to solve with the STIR/SHAKEN initiative which requires all phone numbers associated with an IP address to be verified so that carriers allow these calls reach users in their networks.

If you, like many of us, are trying to trust your caller ID again and get your clients to answer your calls to them with more confidence, then this episode is for you.

Resources mentioned in our episode:

• Federal Communications Commission

Send us your questions at [email protected]

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A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm.

An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your blog. In this episode, we took it upon ourselves to explore how to implement these tips on your law firm’s website.

Whether you are writing the content of your own site or your own blog or assessing the work your agency or team is putting together, in this episode, you will hear about what makes your content stand out but, most importantly, keep your audience engaged until they become clients.

Resources mentioned in our episode:

• 15 Conversion Copy Tips Every SEO Writer Needs to Know

Send us your questions at [email protected]

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As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore how it differentiates from the rest and take a closer look at the potential it can have.

In other news, Instagram introduces Limits. We discuss why it can bring balance to a platform that has alienated law firms and their communities due to its uncontrolled hostile activity. Is Limits something you should activate on your account, and what to expect for it to do?

And moving away from social media, we discuss Amazon’s new update to their A to Z guarantee and why the retail seller giant is taking a “proactive” approach towards solving personal injury claims from products bought on their platforms.

Resources mentioned in our episode:

• Instagram Introduces Limit
• Amazon A to Z Guarantee to Cover Personal Injury Claims
• Users Reviews on LinkedIn

Send us your questions at [email protected]

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Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google?

Common wisdom says that Social Media does not influence SEO rankings. However, that is when it looked from a strict ranking factor standpoint, and even then, it's a gray area. But what we do know is that Social Media can be a terrific platform to reinforce your authority, build partnerships, showcase your content and potentially get links back to your website, all of which are, without a doubt, Google ranking factors.

Join us for a conversation as we explore five social media strategies that will help your law firm improve its organic rankings and generate more impressions on Google's SERPs. All while elevating the quality and purpose of your social media presence.

Resources mentioned in our episode:

• Social Media Strategies to Boost Your SEO

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!