In Camera Podcast

The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms throughout the following months.

The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to be available when your future clients need you; office hours are a pre-pandemic thing.

Grace and Liel also go over some creative and not-so-creative metaverse expansion strategies for some of the brands already leveraging this promising platform.

Resources mentioned in our episode:

• Google’s February 2022 Search Terms
• Metaverse Marketing Examples

Send us your questions at [email protected]

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There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we've noticed that the one marketing approach that continues to yield benefits is your SEO strategy if done correctly.

This week's episode features Atty Michael Blom from The Lake Law Firm, who joins us to discuss his experience at the SMB in-person event in mid-February and what he learned from the conference.

The talk discusses the need for excellent disposition and mentality for bringing about the desired change in your legal practice, from there to why SEO continues to be a successful approach for law firms even though there appear to be new and unique local techniques.

Resources mentioned in our episode:

• SMB Team
• MTMP April 2022 Agenda
• PILMMA Super Summit 2022

Send us your questions at [email protected]

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This week's podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most importantly, some of the most and least discussed Mass Torts news that came out of the conference.

The convention took place in warm and sunny Palm Springs, which was the perfect setting for a convention that looked at providing as much outdoor recreation space as possible to balance the intense schedule of talks and presentations. This resulted in the exhibitor hall being forgotten in some dead-end ballroom where instead of hearing conversations between vendors and lawyers, the only sound was the background music at a relatively low volume. Still, despite all this, supporting AAJ felt great.

Join the conversation to learn updates on Elmiron, Zantac, CPAP, and the recently announced deal for a potential settlement from Boy Scouts.

Resources mentioned in our episode:

• Boy Scouts clear way for $2.7B settlement
• Top 10 Mass Tort Campaigns Running Now

Send us your questions at [email protected]

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In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies such as Facebook are struggling.

As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising race. While Facebook's stock fell due to poor ad revenue, Google announced new records for 2021.

What is Google doing to keep advertisers and users on its platform? From more stringent advertiser verifications steps to new updates to their ad products to make your legal firm's advertisements perform better, as long as you know what you're doing.

Now is the time to get involved in the conversation and discover how to make the most of Google Ads to help your law firm continue growing.

Resources mentioned in our episode:

• New bulleted lists in search ads
• 2021 Big Tech 4th quarter earnings

Send us your questions at [email protected]

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The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference is now back to its regular dates but at a different location in Miami Beach. In Camera Podcast was there to tell you all about it!

In this week's podcast, Grace and Liel discuss their winners and losers of the 2022 National Trial Lawyers Summit, which took place for the first time at the Fontainebleau Hotel in Miami Beach. From the new venue to the program and social gatherings, this conversation gives you a look into how two non-lawyer marketers experienced the event as exhibitors and attendees.

From the Golden Gavel Awards to the business of law sessions, all the way to this year's celebrity guests, this conversation will give you more than just a glimpse of what were the highlights and lowlights of one of the year's most anticipated legal conferences.

Resources mentioned in our episode:

• National Trial Lawyers Summit 2022 Agenda
• Golden Gavel Awards Wiiners

Send us your questions at [email protected]

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When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also search” which most frequently than not have a lot of relevancy to what you are searching and sometimes may even have the answer.

In this week’s conversation Grace and Liel talk about Google’s strategy to keep users longer on the platform finding new queries, served to them courtesy of Google, and how this impacts your law firm’s website’s traffic but most importantly, how to use this to your advantage.

The conversation explores how Google will leverage its shift towards predictability for increasing its ad revenue through search pay per click and why it will impact the way your Google Ads campaign is running.

Resources mentioned on our episode:

• New on Google “People Search Next”
• How Smart Campaigns Work

Send us your questions at [email protected]

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This week's show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it.

Another food-related class action lawsuit, this one affecting toddlers and children who consume purees, cereals, and other snacks from a variety of companies ranging from budget to high-end organic products. The conversation dives into why this mass tort is plausible despite no recall or other remediation being implemented by the FDA so far.

Finally, the episode looks at the fundamentals of running an effective mass tort campaign and why more is always better when it comes to implementing a mass tort strategy.

Resources mentioned in our episode:

• CPAP Mass Tort Guide
• Heavy Metals Found in Baby Food

Send us your questions at [email protected]

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It's no secret that you've probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our discussion today focuses on why taking the metaverse seriously can be a sound business choice. Still, you have to move with caution and be wary about the risks involved.

This week, Grace and Liel talk about virtual real estate in the metaverse, from where it is accessible to who is purchasing it and what can be done once you are the owner to how it may be utilized for your legal practice.

The conversation explores what is stopping the metaverse from becoming more appealing to a larger demographic and what might be the tipping point that will convert wary naysayers into enthusiastic adopters.

Resources mentioned in our episode: 

• Investors are paying millions for virtual land in the metaverse
• Metaverse Property
• The Metaverse Land Rush Is an Illusion

Send us your questions at [email protected]

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It's 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms.

We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo's upcoming release of a desktop browser might affect your legal practice's traffic.

Spoiler alert! Not much.

Yet. Still, this is something you should look out for.

Meta (aka Facebook) is starting the year with more regulations to their targeting options. Another reason why you can't only rely on third-party data and make an extra effort to get to know the users who already like and trust your law firm and use your data to find more like them.

Lots of lawyers brush off display advertising as ineffective. Still, to first test the effectiveness of display advertising, you need to make sure you start by having a well-composed display creative. In this episode, we explore how to create an effective static banner.

Welcome to the new year and our fourth season of private legal marketing conversations!

Resources mentioned in our episode:

• DuckDuckGo Browser
• New Facebook Targeting Updates for January 2022
• Creating an effective display banner

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what's worth experimenting with and what isn't.

Grace and Liel explore how in a data-less world, influencer marketing matters and how you can continue to produce leads online for your legal practice in such a scenario. All of this, and more, is at the heart of the trends and predictions we look forward to seeing.

Join us as we wave goodbye to 2021 and welcome 2022 with our attention split between the metaverse and the real world.

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!