Mass Torts acquire their standing because they affect thousands of people. Despite this, the extent of public awareness for typical mass torts is depressingly low, owing to the fact that they do not attract significant media interest in addition to the corporate responses made towards them. However, every now and then, a Mass Tort will attract enough attention to go viral, as we witnessed this year.

You've undoubtedly heard about the severe baby formula shortage across the country if you haven't been entirely off the grid for a month. The news has attracted worldwide attention as people try to figure out how the world's richest country could mishandle things so badly. In this episode, we explore why your law firm should be the one to answer this question for your community.

In this podcast, we go through how the closure of one plant in Michigan has destabilized the baby formula supply chain throughout the country, why it happened, and what could have been done better to prevent it. We also discuss how product liability law firms are the greatest carriers of this message and where they should be joining the conversation.

Resources mentioned in our episode:

• Abbott tax practices after contamination shut down baby formula plant
• Abbott Labs Lawsuit Explained by New York’s Best Attorney
• Abbott CEO apologizes for the formula shortage

Send us your questions at [email protected]

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According to reports, a new Google privacy tool will allow users to follow brands they like and opt out of sensitive ad categories. The name of the tool? My Ad Center. Tune in and join the conversation if you want to hear how this tool will impact your law firm’s Google Ads campaigns.

Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising and even provide live feedback on the ads they are being served, even on the search network.

The conversation then jumps to analyze the results from a recent PPC survey on adopting Google Ads recommended automation. The results are not surprising to us, but they could be to you if you are not involved in the managing of your Google Ads account.

Target Cost per Acquisition sounds wonderful as a strategy - you set the price, and Google gets you the conversion. What's not to love about it? Well, to start with, a conversion is not a case. Unless you train Google very well, and we mean it V E R Y well, your campaign may still not get you new cases. That is why we shift our focus in our conversation to VBB, also known as Value-Based Bidding.

Tune in now and get the latest on Google Ads search for law firms.

Resources mentioned in this episode:

• About Google My Ad Center
• 2022 PPC Survey 
• What’s A Good Cost Per Acquisition

Send us your questions at [email protected]

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In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok.

Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn’t forget that there is way more to Google My Business than just reviews. It is expected to be a clear and accurate registry of everything related to your business.

TikTok has only continued to grow and earn more popularity since the beginning of the year. Their marketing platform is keeping up with the platform growth and the success of its creators, more recently announcing the launch of Pulse: a new placement opportunity that could have your sponsored videos showing in between the 4% top-performing videos on the platform. Can you afford not to try getting on board?

Liel explains why the latest and soon to become only search ad format in Google Ads is a positive move and fantastic use of AI to increase the click-through rate of your search campaigns, as long as you follow the steps mentioned in our conversation.

Resources mentioned in our episode: 

1. Google My Business Business Redressal Complaint Form
2. TikTok Pulse Annoucment
3. Responsive Search Ads the new ad format you have to know

Send us your questions at [email protected]

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The number of Google My Business reviews you obtain is one of the many figures that matter in your legal practice, and you are keeping track of it meticulously. While you might be tempted to try unusual treatments or methods that promise to improve your Google My Business review rating, think twice; a Google suspension isn't the only consequence you may face; the FTC might also want to have a word with you.

This week's episode features Grace and Liel discussing the recently published Online Customer Reviews: A Guide for Platforms, by the Federal Trade Commission. The message is clear: "do not review gate".

The conversation explores best practices to keep your law firm out of trouble, how to handle incentives, and a final answer to whether is acceptable to have friends, family, or even staff write reviews about your law firm.

So tune in, keep calm and continue generating reviews.

Resources mentioned in our episode:

• Federal Trade Commission - Online Customer Reviews Guide
• Analysis from Mike Blumenthal on FTC’s new guidelines
• How to request form Google a review removal
• In Camera Podcast Complete Guide on Review Generation

Send us your questions at [email protected]

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As a lawyer, you must be able to alter and establish connections with people from all walks of life and economic backgrounds. In this week's episode, we'll discuss how to grow your relationship with highly educated persons.

Dean Melchionni, who was recently appointed Director of Single Event Operations at The Lake Law Firm, joins Grace and Liel to discuss what it takes to build trust and earn the attention of other lawyers, doctors, and other key players in the growth of your law firm.

In this episode, Dean explains the fundamentals for targeting highly educated people and how to deal with situations where you don't have all of the answers, among other things.

Whether you're a lawyer networking with other lawyers or a marketer who works with lawyers daily, this discussion may help you fine-tune your strategy and increase the quality of your relationships.

Resources mentioned in our episode:

• Connect with Dean Melchionni

Send us your questions at [email protected]

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Mass Torts Made Perfect (MTMP) is known for its terrific network opportunities among law firms, marketers, and other legal industry professionals, excellent entrainment, and extracurricular activities. At the heart of all these activities are rich seminars with critical information that no one serious about mass torts should miss.

This week's podcast features Grace giving us a rundown of all the major updates and insights that were shared at this Spring Session of MTMP. From the expansion of CPAP to the segmentation of baby formula cases to the new qualifiers for Zantac. Furthermore, Liel looks at historical marketing data for each of these torts to assist you in making judgments about your mass torts portfolio based on current costs per acquisition.

Resources mentioned in our episode:

• Buy leads from experienced vendors
• Consider co-counseling with some of the best
• Stay informed by being amongst the first to know

Send us your questions at [email protected]

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It has been two years since our live MTMP spring session at the Wynn in Las Vegas. But this past week, over one thousand lawyers, paralegals, marketers, and industry people met at the Wynn Hotel in Las Vegas to share updates, network, and stand up for their values.

Attorney Michael Blom from the Lake Law Firm joins Grace and Liel to recap his experience at Mass Torts Made Perfect Spring Session 2022. He shares an overview of the presentation he gave covering co-counseling and an often overlooked program that grants up to $25,000 per employee to businesses impacted by the pandemic.

For Michael, the most valuable moments at the conference occurred outside the conference rooms. Still, they were more frequent during one-on-one conversations with acquaintances, prospect-partners, and even as a special guest on Power of Attorney: Atty Don Wroleys TV Show.

That’s right, Atty Don Worley has his own TV Show.

Whether you were there in person or couldn't make it this time, the conversation will provide you with a new perspective on how it was experienced by a panelist, an attorney, and a vendor all at once.

Resources mentioned in our episode: 

• About the Lake Law Firm
• Don’t miss out MTMP Fall 2022!
• Power of Attorney: Don Worley

Send us your questions at [email protected]

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For more than a decade, Rohit Bhargava has astounded audiences at NASA, Disney, Schwab, Microsoft, SXSW, and hundreds of other companies with his distinctive non-obvious keynote speeches. He's great at intertwining current events into his talks so that people can better understand the world today while also preparing to lead the future. Liel was able to go to Rohit's keynote presentation at SXSW regarding his most recent book Non-Obvious Megatrends.

In his latest book Non-obvious megatrends, Rohit lists dozens of trends that people should be aware of to stay ahead of the curve. Some of these trends include the increasing popularity of experiential travel, the rise of artificial intelligence, and the growing importance of personal branding.

In this week's episode Grace and Liel discuss 9 of the trends Rohit lists in his book, but most importantly, analyze how these trends influence the consumer-focused legal industry and how your law firms can stay ahead of the curve.

Resources mentioned in our episode:

• About Rohit Bhargava
• Non-Obvious Megatrends - The Book 

Send us your questions at [email protected]

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Mass Torts don’t always start with a bang. Often the road to becoming a mass tort is long and unclear, and in this week’s episode, we explore this journey by discussing two potential new mass torts that are getting started.

Grace and Liel discuss how last year’s voluntary recall of some aerosol personal care products deserves the attention of law firms searching for new mass tort opportunities. A Health Hazard Evaluation report said that Johnson & Johnson’s tests detected levels of benzene 5 to 12 times above recommended limits set by two independent organizations. Consequently, the company issued a recall, and other companies then followed suit.

This conversation explores how to start marketing for mass torts that have not yet shown their full potential or even got recognized as mass torts; being the first carries a lot of value, and that is an inexpensive risk worth taking.

Resources mentioned in our episode:

• Brut and Sure voluntarily recall
• CDER Health Hazard Report 
• Recommended Sunscreens

Send us your questions at [email protected]

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Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this episode, we conclude Grace's Google Ads Performance Max story and the conclusion may surprise you.

The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to conferences outside of those targeted towards the legal industry.

Liel shares some takeaways from sessions he attended earlier in the day by Jonathan Brill on how to future proof your business growth strategy and what it means to “see the future”. He also covers the latest in predictions for business, tech, retail, and more by NYU’s professor Scott Galloway, who has a logical but unconventional opinion of what the metaverse will look like.

Prepare yourself for a whole new see, talk, explore marketing and apply it to legal marketing.

Resources mentioned in our episode:

• Scott Galloway Newsletter
• SXSW 2002 Schedule 
• The work of Jonathan Brill

Send us your questions at [email protected]

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