In Camera Podcast

In this week’s episode, Grace and Liel do a reality check on the benefits and shortcomings of ChatGPT, from how it can improve your process and client experience at your law firm to where it should be used with caution to avoid damaging your reputation.

As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products.

Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit.

Resources mentioned in our episode:

• Mass tort launched for claims that acetaminophen caused autism
• Chemicals in Hair Straightening Products
• 2023 National Trial Lawyers Summit in Miami

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In the four-year anniversary of In Camera Podcast, we’re kicking off the new year by looking at the digital marketing panorama and all the exciting opportunities to innovate.

In this week’s episode, Grace and Liel discuss Forbes’ list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it’s all about taking the bull by the horns and being creative during the looming recession.

Listen to the full episode to know whether you should and how to introduce these trends into your legal marketing strategy this year. Let us know in the replies if you will be trying out any of these trends.  

Resources mentioned in our episode:

• Forbes’ Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy

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When you focus on building a strong work culture, you can become a high-performance legal team. That’s what Benjamin Sachs argues in his new book “All Rise: Practical Tools for Building High-Performance Legal Teams.” 

Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a systematic approach to team-building that starts with building trust and encouraging vulnerability. 

As we transition from a post-COVID environment and return to our offices, Benjamin encourages lawyer CEOs to reflect on their work culture and prioritize team-building for more collaborative and productive law firms.

Resources mentioned in our episode:

• Buy “All Rise: Practical Tools for Building High-Performance Legal Teams” on Amazon
• Check out the book’s toolkit 
• Work with The Landing Group, Benjamin’s business consulting firm
• Connect with Benjamin on LinkedIn

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected].

As 2022 quickly comes to an end, many small businesses are still attempting to recover from the economic disaster the COVID-19 pandemic left behind. Not all is bleak and hopeless for 2023, though. The IRS’s Employee Retention Tax Credit is just what you need to start the next year on a high note. 

In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and reinvest the money in their business. The deadline to apply is fast approaching, however. 

If you are a business owner and qualify for the Employee Retention Tax Credit, what better expert than a lawyer with years of experience who will help you get the maximum recovery amount and reinvest the credit back into your business? Call The Lake Law Firm at (888) 987-9071 for a free consultation. 

Resources mentioned in our episode:

• COVID-19-Related Employee Retention Credits: General Information
• Claim your Employee Retention Tax Credit with The Lake Law Firm
• Michael Blom’s LinkedIn profile

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected].

“Content is king” is a popular expression in the marketing sphere to emphasize that the quality of content is far more important than quantity. Google has reinforced that idea by clarifying that the number of links within a piece of content will not affect the page’s Google Search ranking. 

This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns. 

Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it’s more relevant than ever to keep a close eye on them. 

Resources mentioned in our episode:

• Google Ads frequency target for YouTube campaigns
• Google Search ranking algorithm and links
• Camp LeJeune Water Contamination Lawsuit
• Monsanto’s Roundup Lawsuit
• Philips Respironics’ CPAP Device Lawsuit

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected].

Amid the rising popularity of mass torts, Camp LeJeune’s Water Contamination Lawsuit has caught the attention of many law firms and, most recently, big corporations. In fact, it seems that Wall Street is more invested in the entire mass tort operation than lawyers themselves. Why is that? 

After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect opportunity to promote your law firm and increase your caseload, it’s also an opportunity to get to know your clients and keep open communication. 

Audio ads as a marketing strategy are gaining traction, and seizing every chance to make your brand known is more important than ever. The episode explores new updates coming to Google ads, including audio ads, that will open your law firm to a wider market and audience.

Resources mentioned in our episode:

• Get started with Google’s audio ads
• Amazon Alexa lawsuit
• Camp LeJeune mass tort updates
• Women En Mass 2022
• Mass Torts Made Perfect 2022

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected].

How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. 

In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris’s journey as a digital marketer, an unexpected turn of events, as you will soon find out. 

Listen to the full episode to learn from Chris’s expertise. While he doesn’t claim to be a professional gambler, his marketing strategy hits the jackpot! 

Resources mentioned in our episode:

• Rankings.io
• Connect with Chris Dreyer
• Niching Up: The Narrower the Market, the Bigger the Prize

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected].

There is no doubt that Google Search will continue to dominate the Internet search space for the foreseeable future—Even more so after they unveiled upcoming updates to the user experience during their Search On 22 event. 

Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting future of search is here. 

Amid conference season, Grace shares interesting updates from this year’s Women En Mass conference and the infamous Monsanto mass tort involving a herbicide that has been proven to cause certain types of cancer.

Resources mentioned in our episode:

• Google’s Search On 22 event
• Monsanto’s RoundUp mass tort
• Women En Mass 2022 conference 

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at [email protected]. 

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can’t just show up for a month and expect your Hispanic community to trust you. 

In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele. 

The discussion also looks at Google’s announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you’re doing Black Hat SEO tactics that will damage your website’s ranking.

Resources mentioned in our episode:

• How Law Firms can Celebrate Hispanic Heritage Month in 2022
• Stanford Law School's "Spanish for Lawyers" course
• Southern Methodist University's "Spanish for Legal Professionals" certificate

Enjoy the show? Don't forget to subscribe, tell your coworkers, and leave us a review! Send us your questions and comments at [email protected].

Kye Bachus has seen and done it all; building a law firm from the ground up to become one of Colorado’s largest personal injury law firms, checked. Become a nationally renowned personal injury lawyer specializing in wrongful death cases, checked. Amazon bestseller author checked. Experience the pain and agony of losing his own mother when she was struck and killed in by a distracted driver in a commercial vehicle, unfortunately, checked. The result of these life experiences? An incredible compassionate and committed attorney that is changing the way lawyers treat and handle the cases of wrongful death victims.

Kyle joins Liel and Grace for a profound conversation where he discusses how when the unthinkable happened to him and his family, even after 25 years of experience dealing with this type of circumstance, his life was turned upside down. And how now he has completely restructured the process in which his law firm handles wrongful death cases like the one he went through. From understanding the mindset and priorities of victims at every step of their painful journey to the role you and your team need to be ready to assume and the resources, you should be able to provide.

The conversation goes on to discuss the way Bachus Schanker reinvented their marketing strategy and message for one that puts the needs and priorities of victims first, to develop an Elite team of professionals dedicated to doing everything they can to help victims of wrongful death cases, and when Kyle says everything, he really means it.

Resources mentioned in our episode:

• Unthinkable: Real Answers For Families Confronting Catastrophic Injury or Death by J. Kyle Bachus
• The Elite Litigation Group at Bachus & Schanker
• Forbes List of 7 Books On Financial And Mental Wealth

Send us your questions at [email protected]

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