In Camera Podcast

Love them or hate them, there is no denying that LSAs have changed the way law firms advertise on Google and have significantly impacted the number of cases any law firm relying on Google advertising for increasing their caseload.

Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms.

The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next.

Resources mentioned in our episode:

• Leonard Raleigh  article on spam and LSAs
• Google Local Service Ads Seeing A Lot Of Fake Reviews
• Google Tests More Local Service Ads In SERPs

Send us your questions at [email protected]

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Grace and Liel open the show with an update on Camp Lejune as things seem to be moving on a path forward after some turbulent weeks of uncertainty and challenges. The conversation goes on to discuss the advantages and disadvantages the plugins have for law firm websites and why you should pay attention to what gets implemented on your law firm site.

Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their consideration mirrors what Google considered a ranking factor, there is one particular differentiator that has a massive impact on user experience; this and more in this week’s episode.

Resources mentioned in our episode: 

• Neeva shares search rating guidelines for technical queries
• Vulnerability Found In WordPress Gutenberg Plugin?

Send us your questions at [email protected]

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In this week’s episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together.

For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things are about to get worse. But with higher daily active users than anticipated, Facebook and Instagram continue to be extremely valuable platforms for your law firm to be present. And with less competition, this is an opportunity not to be missed.

Recent studies suggest that there may be a correlation between children diagnosed with autism whose mothers took Tylenol during pregnancy. Will this mass tort take off? Listen now to find out where things are standing.

Resources mentioned in our episode:

• Alphabet misses on earnings and revenue for the second quarter
• Tylenol Autism ADHD Lawsuit

Send us your questions at [email protected]

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In the early 1980s, it was discovered that the water at Camp Lejeune was contaminated with a number of chemicals, including trichloroethylene (TCE), perchloroethylene (PCE), and benzene. Fast forward to today, and victims of water contamination at Camp Lejeune are still waiting for justice, but things are about to change.

This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature advertising is delaying the passage of the bill, they look at why it is crucial for lead generation vendors to stop their campaigns now immediately (!)

Plus, we've got highlights from the most recent AAJ Annual meeting in Seattle, details about their upcoming events,  and we uncover the one type of content strategy that can make you stand out to position yourself as a law firm for a new or emerging mass tort.

Resources mentioned in our episode: 

• AAJ Upcoming Events
• Camp Lejeune Water Contamination Lawsuit

Send us your questions at [email protected]

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On this week's podcast, Grace and Liel discuss Google's continuing algorithmic problems, new creative possibilities for display advertising, and why Google Data Studio dashboards are your law firm's best friends.

They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to sound and produce like a pro.

Get ready to get an update on what's going on in the digital marketing world because we are about to drop some knowledge.

Resources mentioned in our episode:

• Google Ongoing Issue With Its Search Index
• Instagram Subscriptions test adds 3 new features
• SquadCast, easily record podcasts

Send us your questions at [email protected]

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The 2022 Pilmma Supper Summit took place last week in New Orleans, where it has lived since 2019 despite being unable to host the event for the previous two years. This week's discussion included a recap of some of the topics and insights presented at this year's conference and why it continues to be one of the best legal conferences.

The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains why doing a hybrid event turned out to be one of the best decisions they could have made.

Furthermore, we examine why TikTok is back in hot water and may soon be banned from Apple and Google's app stores.

Resources mentioned in our episode: 

• PILMMA Super Summit 2022
• FCC tells Google and Apple to remove TikTok

Send us your questions at [email protected]

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Tesla recently recalled all employees back to the office, with the expectation of 40 hours a week o presential work. The reason is increased productivity, teamwork, growth, and alignment. Now you may agree or disagree with Elon Musk’s take on what it takes to build great things. However, if one thing has been proven over the past two years, it is that you can have extraordinarily productive and engaged teams even if they are working remotely. And yes, this applies to Law Firms also.

In this week’s podcast, Grace and Liel discuss the power that team building and retreats can have in elevating your law firm’s team performance at all levels and boosting productivity and profitability.

The conversation based on Grace and Liel’s recent experience creating team-building events for their teams covers how to set up a date to what to include on the agenda and when it is best just to leave the business agenda at the law firm to focus on nurturing relationships.

Resources mentioned in our episode:

• Connect around the watercooler, anywhere!
• Fireproof's Masterclass

Send us your questions at [email protected]

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Over the years, we have met and interviewed some of the fastest-growing law firms. The one common denominator that we have encountered amongst all of them is culture alignment. In this week's episode, attorney Reza Torkzedeh joins us for a conversation that explores the before and after his law firm experienced when he realized he had to up his game and start running his law firm like a Fortune 500 company.

Reza is the author of two books, and one of the primary topics in his most recent book, The Lawyer as CEO, is company culture. We talk about what was the moment he understood that despite his belief that he was running a successful firm, he was slowing it down and even alienating its most important asset: his team.

Learn how putting culture at the forefront of his business empowered TorkLaw to grow exponentially, stay ahead of the curve even for unforeseeable events, and lead the path in which modern law firms do business and network in tomorrow's world.

Resources mentioned in our episode:

• Order now The Lawyer as CEO
• Learn more about TorkLaw
• Invest in your growth and join LawWorks

Send us your questions at [email protected]

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In our second part of our Google Marketing Live part two review, Grace and Liel look at updates that improve privacy and enhance the use of first-party data to a revamped assets library and an, even more, AI-dependent responsive search ad assets.

Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform.

Resources mentioned in our episode:

• Google Marketing Live 2022: The Top 10 Updates You Need to Know

Send us your questions at [email protected]

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Google Marketing Live is an annual event where Google reveals its latest marketing innovations and shares its vision for the future of marketing. This year's event was held on May 24, 2022. And in this week's episode Grace and Liel explore what were some of the most and not so exciting announcements the most important event in the year on Digital Marketing had to offer.

From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and put it to work for your marketing.

Resources mentioned in our episode:

• Recap of product announcements from Google Marketing Live 2022
• 16 Announcements From Google Marketing Live 2022

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!