In Camera Podcast

IGrace and Liel meet at the CEO Lawyer Summit in last week's episode, a fairly new summit with a fresh take on legal conferencing. And in this week's conversation, we explore how we experienced our first time attending this event.

Ali Awad first started exploring this topic back in 2011 when he realized that his personality type was not well suited for being a good lawyer. He says that from there on out, something just clicked as he became an entrepreneur with a mission of teaching lawyers how they can run their businesses better. In doing so, The CEO Lawyer emerged as Ali has built his brand around the idea of helping lawyers become entrepreneurs and leaders rather than people who simply practice law.

The CEO Lawyer Summit is a fairly new summit with a fresh take on legal conferencing. It was created by Ali Awad, aka The CEO Lawyer. It covers a wide range of topics, from building your case from a medical standpoint to running a law firm virtually to the recipe for creating your content machine.

If you attended the summit, then this is a good recap of what went on, but if you missed it this year, this is an excellent opportunity to learn about a new way to look at the business of law.

Resources mentioned in our episode:

• The CEO Lawyer Summit
• ALi Awad Law

Send us your questions at [email protected]

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As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with predictions on how the local pack will continue evolving next year.

This week we are also attending the CEO Lawyer Summit, one of the newest legal conferences to become popular that promises to provide a fresh perspective on law conference topics and content, where entrepreneurship and innovation are at the center of the agenda.

So tune in for a conversation that merges business growth with Google My Business, and offers basic but essential pointers to help you get your legal practice ready for the new year.

Resources mentioned in our episode:

• Google rolling out new map and local interface in search
• Goodbye Google My Business, Hello Google Business Profile
• CEO Lawyer Summit

Send us your questions at [email protected]

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The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As we enter the final stretch of 2021, two new torts are breaking out, and we cover everything we know about them in this week's episode.

One of them is infant formula, with the potential to have affected tens of thousands of infants all across the country. Some call it the "next big one," but there are several questions yet to be answered and a strategy requiring advanced segmentation to avoid interfering with birth injury cases.

On the other hand, there are lead poisoning cases in Jackson, MS. While the qualifiers and target area are more straightforward, the complexity of torts involving municipalities, governments, and other organizations may add extra levels of complexity that make it impossible to predict where these will end.

Join our conversation to hear what we know and don't know about two of the most recent mass torts out there.

Resources mentioned in our episode: 

• NEC Baby Formula Lawsuits
• Lawsuits filed against City of Jackson over drinking water

Send us your questions at [email protected]

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It's Cyber Monday. We're officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the next level and only pay for a fraction of the price.

This week's conversation looks at what "the great resignation" represents for law firms needing to fill positions and what proactive steps you can take to keep your employment package relevant to your team members and attract new talent when you need it. No, this has nothing to do with higher wages, healthcare, or 401k.

Hello, Google Ad Performance Max campaigns! That's a new and improved form of Local Ads campaign that isn't to be confused with Local Service Ads, which could be the next best opportunity for your law firm to take advantage of. We know this is confusing stuff, so let's get started right away by listening up and getting all of the information you need to start making decisions and establishing priorities for 2022.

Resources mentioned in our episode:

• Everything We Know About Google’s Performance Max Campaigns
• 2021 Cyber Monday Software Deals

Send us your questions at [email protected]

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Wouldn't it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be even better is if you could influence your prospective clients to want to hire you fast. In this week's episode we are joined by Dr. Ron Eccles to tell us the secret to creating an “Unfair Marketing Advantage” for your law firm.

Dr. Ron begins by explaining to Liel and Grace how having a why is the critical element of speaking to the emotional part of the brain of your law firm's potential clients, which will automatically get them interested in what you have on offer for them. He then explains that telling stories can be very effective through his research with neuro-marketing and all kinds of branding campaigns he has been involved in over his career.

The conversation looks at why working with pros who can help you get right things you don't know how to do yourself while also making it more efficient and less wasteful when time is your most valuable asset (which we totally agree upon!)

Resources mentioned in our episode:

•  Dr. Ron Eccles email: [email protected]
• Start with Why: How Great Leaders Inspire Everyone to Take Action
• Neuromarketing: What You Need to Know

Send us your questions at [email protected]

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Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades and accreditations to demonstrate their expertise, others frame themselves as authorities by behaving like one.

In today's episode, Elise Holtzman, a former practicing attorney and executive coach who founded The Lawyer's Edge, discussed how attorneys may increase their visibility in the legal and business communities, so they are not relegated to being a "best-kept secret."

Elise explains what "raising your profile" entails and how it differs from merely engaging in marketing and promotion activities. She also discusses how lawyers may establish themselves as authorities without coming across as bragging or waiting years to gain expertise.

Whether you are already engaging in activities that are helping to raise your profile as a lawyer, or are just getting started, this episode has all the answers to set you up for success or take your strategy to the next level.

Resources mentioned in our episode:

• The Lawyer Edge
• The Lawyers Edge Podcast

Send us your questions at [email protected]

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Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the Trial Lawyer University, which took place at the Mandalay Bay in Las Vegas at the end of October. Other well-established ones like Great Legal Marketing’s Heros and Icons were back as an in-person event.

In this week’s conversation, Grace and Liel share their experiences attending two different legal conferences that took place at the same time, one in Las Vegas and one in Arlington, VA. From what they expected to what surprised them and everything in between.

The conversation ends with a preview of the next big and much-anticipated conference Criss Game Changers Summit 3.

Whether you attended any of these conferences, or are curious to know what went on at these events, this conversation is for you.

Resources mentioned in our episode:

• Great Legal Marketing Heros and Icons 2022
• Trial Lawyers University
• Crisp Game Changers Summit 2022

Send us your questions at [email protected]

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At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an increased demand from users to protect their personal information.

But will users be willing to let go of search ads in favor of more privacy? How about paying $5 a month not having to see an ad in their search engine ever again? Companies like Neeva see a future in this trend, and while the company has a long way to go before they can make a complete case on why their platform can provide a better experience than Google, we already have a glimpse of how that looks.

Grace and Liel, explore the pros and cons of Neeva’s new FastTap Search feature on their mobile app, what lawyers should know about it, and do a quarterly review of cybersecurity updates.

Resources mentioned in our episode:

• What is Neeva's FastTap Search feature
• Neeva Ad-Free Search

Send us your questions at [email protected]

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Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been paying attention.

In this week’s conversation, Grace and Liel explore how Google’s recently announced Continuous Scroll for mobile search in the US, could reshape how users make decisions about law firms when searching online from their mobile devices and why lawyers need to reconsider their search network impression diversity.

Continuous scroll can be the most consequential update for law firms this year, and many law firms will win new clients because of it; tune in to find out how you can be one of them.

Resources mentioned in our episode: 

• What does Google’s infinite scroll on mobile mean for advertisers
• Google Rolling Out Continuous Scroll On Mobile Search Results
• Continuous scrolling comes to Search on mobile

Send us your questions at [email protected]

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Two events, one topic, over three hundred first-time attendees, hundreds of vendors, and a few Mass Torts stealing the show. Welcome to our recap episode of 2021 Fall Mass Tort Conferences.

Grace and Liel review two back-to-back conferences with one thinking in common: Mass Torts. Grace shares her experience attending for the first time Women in Mass, an event held in Aspen, Colorado, gathering women from all backgrounds and roles that share their involvement in Mass Torts in some way or another.

Another event at the center of this episode was the much-awaited return of Mass Torts Made Perfect, an in-person event at Las Vegas, held last week after a two-year break due to, well, you know what. We discuss what is in and out in the Mass Torts world, among other things.

Resources mentioned in our episode:

• Leaders in Mass Torts
• Persist Commmunications
• Mass Torts A to Z by Edward Lake Esq. 

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!