In Camera Podcast

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021.

In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy.

We discuss why the promises and statements we made in 2020 will continue to matter in 2021, what users want and expect from your digital presence, and take a moment to reflect on augmented reality and its likelihood to finally breakthrough as a technology used by the masses.

This episode's conversation is based on an article that was published by Think With Google.

9 predictions for marketing in 2021, from tomorrow’s industry leaders

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As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021.

It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix.

But all of this power comes with great responsibility, and that is having the right cybersecurity in place. Or else you may end up being the one in need of legal representation.

Join us as we discuss what exciting and not-so-exciting news cybersecurity will bring in 2021 and what you could do to keep your law firm protected.

This episode conversation is based on an article that was published by StealthLabs.

Top 10 Cybersecurity Trends in 2021 and Beyond!

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It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst.

This week we go over the 9 Legal Marketing Trends For Law Firms in 2021 according to Attorney At Law Magazine, who took it upon themselves to compile the ideas of attorneys and marketing professionals alike.

Spoiler alert, content makes more than one appearance in the list, but some other concepts such as low bono and PFP ( pay for performance) make a not-so-surprising appearance. Some of the trends discussed carry many potential and are worthy of consideration and implementation; others not so much.

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As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay.

Suppose you are one of the law firms that fell in love with video conferencing and remote working. In that case, we have some excellent news for you. A big part of your clients also did and will want you to continue doing it even after everything goes back to normal, and you can sit in front of someone in an enclosed space at a normal distance without wearing masks.

Some argue that 2020 accelerated business and consumer behavior at a rate of 10 years in technological progress. And this has pushed law firms to reassess their entire client experience, team skills, organizational structure, and even considering creating whole new positions to adapt to a new type of business model that won’t be gone even after the NYE ball drops.

5 Trends That Will ShapeLegal Practices in 2021 by Sally Kane 

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A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new cases for your law firm. 

In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Covered Cashews Day - April 21st in case you want to post next time). But what is the right balance between creating posts to acknowledge, celebrate, or recognize festive or commemorative days and when it's best to, well, sit it out?

The answer to post or not to post is simple, post! But how to do it following best practices and create content that is more likely to impact your audience is at the center of this week's conversation. 

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At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their "next year’s trends to look out for" lists, and we love dissecting every one of those.

In this week’s conversation, we go over the 2021 legal marketing trends, according to Cardinal Digital Marketing, which covers everything from SEO, SEM, local search, and brand building.

And whether you agree or disagree with the “trends” of the list, one thing is a hundred percent accurate, and that is, if you are planning on making a big impact with your law firm’s digital marketing strategy next year, you should have already started working on you 2021 strategy months ago.

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If you have been too busy keeping up to date with other news that is not related to legal marketing, don't worry; we've got you covered with our news and updates episode. From the paid search trends to bugs disrupting Facebook ads, it's all here for you.

Have you grown used to authorize or approve any official email you get from Google? If the answer is yes, then you could be losing ownership of your Google My Business any day now; tune in and learn how to prevent this from happening to you.

Website accessibility is no longer an "optional" or "kind" effort for law firms to make; small and medium-sized businesses are being sued for noncompliance with this law. But this doesn't have to be an intimidating project to take on; plugins like UserWay make it simple for your law firm's website to become accessibility compliant.

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If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from.

Grace and Liel review Search Engine Journal list of SEO lessons for 2020 and apply them to the legal marketing context. From the value of featured snippets to robots writing your next practice area blog posts.

This none technical conversation about SEO will help you identify the elements that your law firm’s marketing team should be focusing on as you prepare for your end-of-the-year marketing plan review.

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There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. Anyone can be the subject to them, and in this week’s conversation, Nathan Cucciare from N8 Solutions joins us to talk about it.

A 100+ team law firm that loses all their data in a matter of hours? Yes, Nathan has come across this and has also solved the problem, and what his questions will make you wonder is whether your law firm is prepared for a potential attack.

Cloud vs. Local, which one is the safest? Mac vs. PC, which one is best for your business? Is antivirus still relevant? Answers to this and many more plus actionable takeaways.

If you would like to book a discovery consultation with Nathan and find out if your law firm is doing enough to protect itself, you can submit a request here.

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Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes.

In our conversation, we explore why it is equally important to optimize your existing content as much as creating new. But what does good content mean, and how does it stand out from your competitors and signals Google that it is worthy of higher rankings?

In this episode, you will learn everything about content optimization; From selecting the content that needs to be optimized to the tools, you should use to be sure that your law firm website is taking the right steps to attract the right traffic.

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