In Camera Podcast

The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok's US operation, a video streaming social media app from the Chinese technology developer Bytedance. Facebook is yet again playing its usual move of introducing yet another feature, identical to that of another social media app, Instagram Stories ⇔ Snap. Enter “Instagram Reels.

In this week’s conversation, we discuss how, now more than ever, law firms should continue to invest and work on their Facebook and Instagram presence. There are no indications that either one of those platforms will be slowing down in the near feature.

While having a paid presence is a must for any business that wants visibility on Facebook, organic postings are necessary to keep your audience engaged and stay top of mind.

Plus, we do an SEO reality check and share some exciting news for YouTube Ads.

Resources mentioned in this episode:

• Facebook Posts Your Law Firm Should Be Posting Every Week
• How to Make Quotes for Instagram: 9 Apps to Try This Year

Send us your questions at [email protected]

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When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in business levels. 

This week we were joined by Tom Paci Director of Ngage Live Chat, to discuss what they have seen behind the scenes in regards to website traffic on law firm websites across the nation.

Ngage’s live chat widget is implemented in over 8,000 law firm websites and renowned legal sites like Nolo and Avvo, which positions them as one of the most reliable sources of information regarding traffic analytics for the legal industry.

This episode will give you a unique perspective to the extent to which Covid-19 has impacted law firm website traffic and why the problem you may be experiencing is not a Covid-19 related problem, but potentially a marketing or intake problem.

***SPECIAL PROMO***

Ready to convert website visitors into clients? Reach out to Tom and get your first five leads for free, just mention the promo code “In Camera”.

Tom Paci

[email protected] 

or call 512-931-4501 

or visit Ngagelive.com

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Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it without losing your values and principles along the way.

Atty Michael Morse and John Nachazel, from Mike Morse Law Firm, joined us for a conversation about their recently published bestselling book: Fireproof. A book that is equally valuable for lawyers, entrepreneurs, and business owners, since its lessons and principles apply to anyone in pursuit of professional and personal success.

Our conversation explores the importance of accountability, ownership, and commitment when leading a team, the value of making intelligent decisions based on data, and the value of sometimes making decisions that are not based on data, but merely right.

Resources mentioned in this episode:

• Fireproof: A Five-Step Model To Take Your Law Firm From Unpredictable To Wildly Profitable
• Mike Morse Law Firm
• Mike Morse Law Firm YouTube Channel 

Send us your questions at [email protected]

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or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law firms were supposed to be managed and run. Then COVID-19 happened.

As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are starting to look for solutions that can help not just with doing things like they did when they were back in the office, but do them better and more efficiently.

Terry Dohrmann from Litify joined us for a conversation about software that not only empowers law firms to work from anywhere but makes them smarter through data and analytics that their competition is not even thinking of.

Resources mentioned in this episode:

• Litify
• LitiQuest

Send us your questions at [email protected]

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While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate remotely without compromising your business and clients' data security?

Grace explains the different cybersecurity threats your law firm can be exposed to and basic principles you and your team should follow to minimize exposure to potential risks.

Our conversation then takes a turn that shades light to the fact that your Google Ads account is likely being subject to fraudulent clicks; Liel explains where these clicks come from and what can be done to stop them and your budget from going down the drain.

Resources mentioned in this episode:

• The Essential Guide To Click Fraud Prevention for Law Firm’s PPC
• ClickCease
• ClickGUARD

Send us your questions at [email protected]

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July is finally here (what happened to May?) and a new initiative that wants Facebook to stop spreading misinformation. Should your law firm be part of this movement, and what options do you have?

In the second part of our conversation, Grace explains what late June’s Johnson and Johnson talcum powder settlement means for this mass tort, and why it changed its course. Also, other products that listed talcum powder as one of their ingredients respond to the thousands of lawsuits filed against Johnson & Johnson.

Furthermore, get the latest with the Zantac Mass Tort and why things could take an unexpected turn in events.

Resources mentioned in this episode:

• Facebook Ads: Should Law Firms Hit Pause?
• Women With Cancer Awarded Billions in Baby Powder Suit

Send us your questions at [email protected]

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In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community. 

We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space for some law firms. And why joining hundreds of advertisers who are suspending their advertising campaigns on Facebook in July could pay off and strengthen your position within your community.

Plus, we look at some of the highlights of SMX Next, the replacement to year’s SMX Advanced, that turned out to be a series of relevant and approachable conversations about SEO and SEM during these unpredictable times.

Resources mentioned in this episode:

Roundup Maker to Pay $10 Billion to Settle Cancer Suits

SMX Next Day 1 Recap

SMX Next Day 2 Recap

SMX Next on demand

Microsoft COVID-19 insights and resources for advertisers

Send us your questions at [email protected]

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In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass Torts are identified in the first place and the extensive process that has to take place before a Mass Tort gets reviewed by the “Blue Ribbon” panel of judges.

Are recalls necessary to determine the potential of a mass tort? Questions like this are the center for the conversation that explores why there is no one secret formula identifying a potential mass torts and why even when some feel very strongly about a case, others may not see the potential.

We review the five metrics that your digital marketing strategy has to be based on to be profitable:

• Total Conversion Rate
• Campaign-Level Conversions
• Cost Per Conversion
• Leads to Close Ratio
• Cost Per Acquisition

Resources mentioned in this episode:

MTMP Fall Seminar 

MTMP Connect

Leaders in Mass Torts

Send us your questions at [email protected]

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t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why.

Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the platform will be getting within the next few months, could be the best opportunity for your law firm to experiment with your strategy and discover other opportunities that have not been leveraged yet.

Have you heard of Google Local Service Ads? Most haven’t and we explore why it is that this ad format has not taken off for law firms, despite having been in beta testing for over a year. And what could be the future of Google Ads.

Resources mentioned in this episode:

• A guide to local service ads for law firms
• Six Ideas for investing your law firm's Google Ads credits

Send us your questions at [email protected]

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In this week's conversation, we explore the 10 Mass Torts you must know about in 2020.

Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out.

Liel, explains how to decide on a digital strategy to generate leads for each type of mass tort in the list and why some networks work better than others depending on the specific data on the demographic group affected and the search volume that exists on keywords related to the mass tort.

Want to share your experience marketing for a mass tort in this list? Get in touch.

You can connect with us by visiting our website: incamerapodcast.com

Resources mentioned in this episode:

• 10 Mass Tort Cases to Watch in 2020
• Take a stand against racism

Please send us your questions at [email protected]

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