Your law firm’s culture has never been so relevant as it is today; in a time where we all face uncertainty, and each one of us has to put themselves in an uncomfortable situation to make it through, your law firm's culture is probably the single most crucial factor that will determine if your team has what it takes.

Atty Eric Farber from Pacific Workers' Compensation Law Center and author of the book The Case for Culture, joins Grace and Liel in a conversation about why Attorneys should lead with a humanistic approach.

Eric explains how establishing values and creating a law firm with a mission has helped him build a seven figures law firm that has gone from four people to forty in just five years. During this conversation, Eric openly discusses the challenges he had to face to get to where he is now, and shares with us what actions he is currently taking, to anticipate and prepare for what is coming next.

Resources mentioned in this episode:

• The Case for Culture

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On our second episode on SEO, Nalini Prasad from Blu Shark Digital joins In Camera Podcast for a conversation on Local SEO. Nalini explains why you should consider Google My Business as the heart and soul of your business and shares actionable tips that could dramatically improve the way Google ranks your business in the local pack.

We talk about products on Google My Business and how to use them to generate leads, even after hours. Nalini explains why Google posts have become a powerful way to promote your law firm. Furthermore, we give tips on how to avoid having your listing suspended by Google and what to do to reactivate it if it does get suspended.

Learn how you can geotag your pictures with GPS coordinates and how you can get Google Assistant to book a free consultation for a shy prospect.

Resources mentioned in this episode:

Geotagging Photos

Citation Management Tools

Yext

Bright Local

Moz Local

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In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments.

On this episode, Grace and Liel have a conversation about how law firms can solve the challenge that many of them are facing for the first time, “remote working”

Grace and Liel talk about the importance of setting your law firm on the cloud to enable your team to work remotely and keep track of the law firm’s activities and they explore any other potential disruptions that may prevent you from running your business as usual.

From the challenges of dealing with other family members sharing your new working space with you, to the importance of reaching out to past clients to show your support and concern during this challenging time, our conversation looks at how with some organization, adjustments, and creativity this could be a productive time for your law firm.

The resources mentioned on the episode:

Case Management & CRM

• Smart advocate
• Lead docket
• CasePEER
• Filevine
• Clio
• Captorra
• Needles

Telephone Systems

• Ring central
• Zoom
• Google Voice
• Microsoft teams

CLE Online Courses

• Law Line

Books

• Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life

Keeping Children Entertained

• Common Sense Media

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Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO.

Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local markets.

In an easy to follow conversation, our hosts and guest, cover topics that explore the most common mistakes law firms make on their websites, the importance of keyword research, URL architecture and why you should do SEO as if you don’t know what SEO is.

The resources mentioned on the episode:

• SEMrush
• Soovle
• LSIGraph
• Ahrefs
• Screaming Frog
• Web Page Test
• WP Engine
• ShortPixel
• Smush Pro

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

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In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening.

While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can expect from their conversations with other legal marketing experts on topics including the following:

• On site SEO
• Off site SEO
• Local SEO 
• Social Media
• Content 
• PPC
• Email Marketing
• Law Firm Culture

As in our previous season, season two will also have special episodes to cover the content during legal and general marketing events that will help you take your law firm’s marketing plan to the next level. So stay tuned because now is when we are getting started.

You can connect with us by visiting our website: incamerapodcast.com

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Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success.

The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management. In their conversation, Grace and Liel cover everything that has to do with reputation management, from first party to third party reviews, discuss the value of testimonials, explore why you should also survey your clients, and tell you how to publish your reviews on your website.

This episode will help you identify the components of a successful reputation management strategy and how to implement a system that will yield results. You will hear about the things you should consider when shopping around for Review Management software and why you should consider using or not using them.

Resources mentioned in this episode:

• New York State Bar Association
• Bright Local - Local Consumer Review Survey 2019

Want to share your story, ask a question, or share your comments about the podcast with us?

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… and in this firm, he gets thousands of attorney referrals from across the nation.

Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in the “Million Dollar Advocates Forum” and “Best Attorneys of America.” In this week’s episode, Atty Worley, or Don, as his partners and clients call him, joins Grace and Liel to talk about referrals. 

Don explains how good communications and staying top of mind has been the main ingredients to his secret formula to success. He talks about business to business marketing for law firms and what an attorney who is just getting started could do to compete in the legal industry and stand out.

The conversation touches on how and when to ask for referrals, what you can do to show appreciation for the referrals you get, and how wonderful Don’s parties are.

Resources mentioned in this episode:

• McDonald Worley Law Firm
• Don’s Instagram



If you are interested in attending Digital Rain’s summit this August in Santa Barbara, email [email protected]

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

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This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM.

We review what are the differences between CRM and CMS and what you should consider when choosing a CRM for your law firm. We talk about LeadDocket and what was the thought process in developing this powerful platform that has helped many law firms increase their caseload and revenues.

Harlan, explains the meaning behind some of his most celebrated trademark phrases, and gets you to answer questions like, how much does it cost you to say no to a caller? And if you don’t know the answer,  Harlan will tell you how much.

Resources mentioned in this episode:

• Harlan Schillinger
• LeadDocket



Want to share your story, ask a question, or share your comments about the podcast with us?

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In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients.

Brett and the Ngage team have been on the pursuit to increase conversions from website visitors and they have tried and experienced everything. In this episode Brett shares what works and how to implement your own solution if you have what it takes to handle live chat in-house.

In this episode, you will learn how to make a human connection over texts, where you should consider being available to chat with your prospective clients, how to deliver a better client experience leveraging text communications, and how to turn your vanity number into a powerful texting channel.

Resources mentioned in this episode:

• Ngage Live Chat
• WhatsApp Business App
• Facebook Messenger for Business
• Zipwhip



Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

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In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to the best agents

During this episode, they cover the skills a telephone intake agent needs to possess, the importance of training, and different methods to incentivize your intake agents; what to look for when selecting a call center to handle your intake; and how to hold them accountable for their performance.

After listening to this episode, you will have learned what it takes to implement a successful telephone intake process, the value of using scripts, and the benefits of leveraging the power of e-signing and automation to streamline your intake process and maximize your marketing return on investment.

Resources mentioned in this episode:

Digital Rain

Alert Communications

LIPS (Legal Intake Professional Services)

Legal Conversion Center

Persist

DocuSign

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!