In Camera Podcast

In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. 

Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included presentations from the following voices in legal marketing:

National Trial Lawyers

Trial Lawyers Summit

Harlan Schillinger

Seth Price

Andy Simpson

David Brenton

Vanessa Soto

Kendall Knecht

Jay Ruane

Michael Mogill

Joe Devine

Nalini Prasad

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In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term client-centered intake and explain why law firms should adopt this intake approach.

During the episode, they cover the following elements of intake: availability, empathy and its importance, what telephone etiquette is and what factors you need to consider when creating your rules, and ABC (Always Be Closing)—why the intake agent has to retain control of the conversation.

After listening to this episode you will learn what is client-centered intake, how your practice can benefit from implementing it, and what steps you have to take to implement it in your law firm.

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

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In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work. 

They walk you through how you can use Hubspot to convert visitors to leads, and highlight the importance of networking and community outreach initiatives. They encourage you to go online and have one-on-one conversations with your prospective clients and recommend follow-up nurturing strategies through newsletters and social media.  

After listening to this episode, you will get a ton of ideas that do not require an advertising budget to generate clients for your practice, and you will know how to put in effect a legal content marketing strategy that is both feasible and effective for your busy schedule.

Resources mentioned in this episode:

Hubspot

Hubspot Academy

GMB Marketing Kit

Justia

Avvo

Quora

Buffer

Hootsuite

Meetup

Mailchimp

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

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In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner.

They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with your traditional marketing account executive. Furthermore, they uncover the sources you will need to consult before any media buy to make sure your law firm will target the right market.  

This episode will empower you to buy media under your own terms and make sure your investment will generate you the best results possible.

Resources mentioned in this episode:

Nielsen

Newsletter Pro

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

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In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it.  

They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the best practices on citation building and Google My Business listing optimization for optimal rankings. Moreover, they explore attorney reputation management, and they share their insights with regards to review generation and monitoring. 

After listening to this episode, you will know the best digital marketing channels for your law firm to advertise on and how to do it correctly and efficiently in order to get the most out of your advertising investment. 

Resources mentioned in this episode:

Yext

Moz Local

Google My Business

Google Skillshop

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at [email protected]

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations.

I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace is the Marketing Vice President of Gacovino, Lake & Associates, a personal injury and mass tort law firm based in Sayville, NY.

Together we created In Camera Podcast, where we uncover the private legal marketing conversations that reveal what it takes to stand out in today's legal marketing world.

Who is this show for? 

Anyone and everybody involved in the marketing and business growth of a law firm, whether you are a lawyer, paralegal, office manager, or marketing coordinator, this podcast is for you. And if you are a marketing professional or agency that offers services to law firms, this podcast is also for you.

So what can you expect? 

Well, there are too many podcasts out there trying to sell you services and solutions that tie directly to the podcast creators, but not this one. We want to deliver real and objective value every week through a new episode; whether you have been involved in legal marketing for decades or you are building a marketing plan for the first time, you will find value here.

We will interview attorneys, legal marketing experts, influencers, practice managers, and other legal professionals that will share the good, the bad, and the ugly about legal marketing.

Our first nine episodes are crafted to serve as a tool kit with everything you need to set-up your law firm for success in 2020. And to make things easier for you, at the end of each episode, we share actionable takeaways that you can quickly implement.

So here is what we have lined up for you:

• Episodes 1 to 3, which are out now, are about Marketing and Lead Generation. We talk about digital marketing, traditional Marketing, and Free Marketing that actually works.
• Episodes 4 to 6 will be all about Intake and retention, we will have conversations with thought leaders about what does it take to effectively convert a lead into a signed client and what tools are available for us to do this.
• Episodes 7 to 9 we will discuss Case management, and delivering an outstanding client experience and we will explore Reputation management strategies that lead to more clients and referrals.

So what are you waiting for?

Subscribe, download and leave us a review

Welcome to the In Camera Podcast community!