In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business.

TL;DL: 

Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole. 

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how to think about pivoting, building your team, and bringing in outside help when you’re in this phase of building your company. 

TL;DR:

Are you investing in marketing, but not seeing the growth you were aiming for? It might be because you’re overlooking another key growth area.

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five areas to look at first when it comes to growth. 

You’ll learn why marketing might not be the best lever to pull in your business right now and how focusing on operations, retention, and activation can drive your growth. 

TL;DR

Are you building a painkiller or a vitamin? 

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the two categories of products and how you can use the concept in marketing your SAAS business. 

You’ll learn why most successful SAAS businesses are pain killers, examples of both types of business, and how your messaging and positioning should adapt to the product your building. 

TL;DR

Every long-term customer your business has went through a series of decision and said yes at each step along the way. 

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the 8 customer yeses and how you can create an environment that makes it easier to get a yes each step of the way. 

TL;DR

Your business growth feels like it’s plateauing and so you’re thinking about focusing on a less aware audience is that a bad idea? 

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down 5 levels of audience awareness and where it makes sense to place your marketing attention and budget. 

TL;DR

Now that you know the basics of how to get started with building out a marketing team it’s time to diving into how and when to hire your first marketing leader. 

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down types of marketers that makes since as a first hire, where to sources them from, and how to set them up for success in the first 90 days. 

TL;DR

One of the questions most founders have is, "How do I start building a marketing team?"

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the options that exist for founders starting to build out their marketing teams and what is the best fit for companies depending on the budget and time constraints they are facing.

TL;DR: 

What are the four traits that separate the highest performing CEOs from their peers? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the decision-making and approaches great CEOs use to consistently generate results. 

Here’s the link to the article discussed in todays episode: https://hbr.org/2017/05/what-sets-successful-ceos-apart

TL;DR: 

As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important move you need to make for the long term success of your company. 

In this episode of InDemand, Asia Orangio, CEO of DemandMaven, breaks down how to think about making the transition from being a great founder to being a great CEO!

Timestamps for TLDR:

0:35 - Welcome back to the In Demand podcast!

1:25 - The focus for this upcoming season of the show is on being and becoming a better CEO.

3:22 - What does it mean to be a CEO? Making great decisions, being a therapist, being the coach for the team, creating vision, framing the firms business challenge,

8:30 - It is important to understand the role of CEO no matter the business because when founders start taking themselves seriously as CEOs they make better decisions, build better teams, and help evolve the business.

11:15 - Being a better marketer boils down having a better sense of psychology and awareness about your target audience on top of having a really good understanding of the landscape that is available to you.

15:00 - When it comes to founders who don't transition to CEO, they often get bogged down in tasks because they haven't figured out how to delegate and then spend time in roles that don't fit the zone of genius of the founder.

17:45 - How do you make the transition from founder to CEO? You start by taking a step back and looking objectively at where things in your business are getting stuck because you don't have enough room on your plate

19:00 - When a founder is not acting like a CEO they struggle to see challenges within the organization from an objective perspective

22:10 - Finally when founders don't transition to CEO they usually move slower than the rest of the market