In Demand: How to Grow Your SaaS and Stay In Demand

Early-stage founders often claim they’ve reached product market fit, but when you look closer, it’s usually built on vibes, not data.

In this episode of In Demand, Asia and Kim unpack what real product market fit looks like, how to measure it quantitatively, and why most early-stage SaaS companies are too quick to assume they’ve found it. 

If you’ve ever wondered how to know when you’ve actually hit product market fit, or if you might be fooling yourself, this episode gives you the frameworks and numbers to tell the difference.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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Most SaaS founders think about growth through the lenses of acquisition, activation, retention, or pricing. But few think about operations and how the way you work internally either unlocks or limits growth.

In this episode of In Demand, Asia and Kim dig into why operations is one of the most overlooked growth levers for bootstrapped SaaS companies. They explore how internal systems, structure, and decision-making shape your ability to execute on every other lever, from marketing to retention.

If you’ve ever felt like your company’s growth has stalled for reasons you can’t quite name, this episode will help you see how your internal operations might be the missing piece.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don’t work”, not because they can’t, but because you’re too early.

In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't). They unpack false positives and false negatives, the pitfalls of premature ad testing, and why channels should be evaluated as part of a larger system, not in isolation.

If you’ve ever wondered whether a channel failed because of timing or execution, this episode will help you separate signal from noise.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

When you’ve built a successful service or consulting company, the idea that building your own SaaS product can sound very attractive: scalable revenue, recurring customers, and product-led growth. But the reality is often far more complex.

In this episode of In Demand, Asia and Kim explore why non-SaaS companies struggle when attempting to spin off software products. They cover what makes SaaS such a different business model, the hidden costs and pitfalls of under-committing, and what it really takes to make a spin-off succeed.

If you’ve ever wondered whether your company should build its own SaaS product, or you’re already in the middle of one, this episode will help you avoid the most common mistakes and wasted investment.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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When you’re in the early go-to-market stage, every dollar counts, but founders can feel pressure to move fast and start considering hiring a big agency before they're ready.

In this episode of In Demand, Asia and Kim unpack the trade-offs of hiring an agency too early. They explore what signals actually show you’re ready, how to avoid wasting precious cash, and alternative paths like freelancers or contractors.

If you’ve ever wondered whether now is the right time to pull the trigger on agency help, this episode is for you. 

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Most SaaS founders pay attention to churn, but beneath the surface of a good or bad churn number, many important details are missed.  

In this episode of In Demand, Asia and Kim break down the real story behind churn. What the numbers do and don't tell you and how to dig deeper to uncover the patterns driving customer retention (or loss). 

From understanding net revenue retention to running effective churn interviews, this is the ultimate primer on diagnosing and solving churn for your SaaS.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. 

They walk through their activation playbook, breaking down how to define activation for your product and sharing tactical strategies for improving onboarding experiences. 

Whether you're PLG or sales-assisted, this episode offers clear steps to uncover where users get stuck and how to fix it.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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One of the biggest pain points for first-time founders is a lack of structure within their business. One of the most popular frameworks for quickly creating structure is the Entrepreneurial Operating System (EOS), but does it really live up to the hype?

In this episode of In Demand, Asia and Kim do a deep dive into EOS. They break down its key components, where it works (and where it doesn’t), and why most founders should treat it more like a toolbox than a strict rulebook.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list. 

In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and what they do now to consistently uncover insights that drive real decisions.

You’ll also learn how to structure a fast, effective sprint, when to run different types of interviews (from churn to win-loss), and how to turn interviews into strategy and not just documentation.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares everything she's taking away from those first three months.

This episode is a behind-the-scenes look at how a marketing leader gets up to speed, creates clarity, and shapes outcomes. Asia and Kim cover everything from digging through legacy docs to building team structure and launching new systems. 

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

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