Knowledge at Wharton

In Fashion: How Liz Claiborne Inc. Became One of the Industry’s Biggest Successes


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Jerome Chazen a founder and former chairman of Liz Claiborne Inc. recently wrote a book titled My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World. Indeed Liz Claiborne -- now known as Fifth & Pacific Cos. -- grew from revenues of $7 million in 1977 to more than $2 billion in the early 1990s. Knowledge at Wharton asked Chazen who stepped down as CEO in 1996 to discuss the highs and lows of running a successful fashion business in a highly competitive industry. (Podcast with transcript)

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