Which came first, the friendship or the business idea? First meeting in a business class at Tulane University, Adam Millman and Danny Neeson became fast friends.

With their passion for entrepreneurship, they saw an opportunity. In New Orleans--a city with endless bars--they couldn’t find a quality tequila brand that prioritized the values important to their generation.

De Nada Tequila founders Adam Millman and Danny Neeson talk to Liz about how their college friendship blossomed into a professional partnership, the challenges of breaking into the spirits industry, and their ambitions for where the company grows from here.

Learn more about your ad choices. Visit podcastchoices.com/adchoices